Louis-Kennedy Chukwuka - Email Addiction (Clients Oasis)

1. LOUIS KENNEDY 1 By Louis Kennedy & The Biz Help, Inc. EMAIL ADDICTION – HOW TO WRITE EMAILS THAT ADDICT YOUR SUBSCRIBERS TO YOUR EVERY WORD | Page 1 TheBizHelp.us

2. LOUIS KENNEDY 2 PUBLISHED BY: The Biz Help, Inc. 426 Commons Dr, Birmingham, AL 35209 United States of America The Biz Help, Inc. All Rights Reserved. TheBizHelp.us EMAIL ADDICTION – HOW TO WRITE EMAILS THAT ADDICT YOUR SUBSCRIBERS TO YOUR EVERY WORD | Page 2 TheBizHelp.us

3. LOUIS KENNEDY 3 INTRODUCTION AUTHOR’S NOTE: Throughout this manual, I will be using the male enhancement niche as an example since this is a very important niche for married folks. This is because sexual issues (followed by financial issues) is the #1 cause of divorce in our marriages today. I’m using this niche as an example as a happily married man. Just in case my wonderful wife stumbles upon this book and reads that far  With this outta the way… I will start off by making a bold statement: Email Marketing is what makes everything else we do with our online businesses worth the trouble ... and ... it is what puts you in the position where you will have to do LESS of everything else. Name any skill you can think of that is synonymous with online marketing: Sales letters, freebie creating, traffic generation, social media, affiliate marketing, product creation; you name it, and it is through effective, consistently conversion-boosting email marketing campaigns that all those other activities reach their GREATEST potential in your business. There is only one very strong condition to the above being a possibility: It would have to be the sort of email marketing that yields only ONE type of response: "Reader Addiction!" Achieve this and you'll make the "4-hour Work Week" a literal possibility. Assuming you have the other pre-requisites in place: a website, a respectable amount of targeted traffic per month (free or paid), a high-converting opt-in page, an offer, or a list of offers with you as their vendor or affiliate - and those are things you usually only need EMAIL ADDICTION – HOW TO WRITE EMAILS THAT ADDICT YOUR SUBSCRIBERS TO YOUR EVERY WORD | Page 3 TheBizHelp.us

4. LOUIS KENNEDY 4 to set up, produce or fund-and-automate ONCE - all you'll have to do from that point on is spent just 15 minutes per day writing a simple email. I know marketers (some of them underground multi-millionaires) who follow JUST this model. There is only one problem: Rarely are we taught how to achieve the sort of "Reader Addiction" that ACTUALLY makes this dream a reality. In fact, quite on the contrary, it is a sad fact that right now, lack of email list responsiveness is fast becoming ENDEMIC among internet marketers. And it isn't helping that costly auto-responders like Aweber and GetResponse are now being screened by email providers like Gmail for promotional content, resulting in your message ending up either in the "Promotion" box or "Spam" folder, instead of the INBOX where it can get more eyeball hits. To make matters worse, all that "me too"-material taught by the various courses online dedicated to "effective" email marketing don't seem to be helping the downward momentum of this mission-critical skill very much either. Speaking of which... "Why This Manual, Despite DOZENS Of Other Guides On Email Marketing?" EMAIL ADDICTION – HOW TO WRITE EMAILS THAT ADDICT YOUR SUBSCRIBERS TO YOUR EVERY WORD | Page 4 TheBizHelp.us

5. LOUIS KENNEDY 5 I do not know what your own experiences have been with the various courses online purporting to teach email marketing. But if they have been anything like mine, this diagram might look familiar: You can go and pay anywhere between $9.97 to upwards of $997 for various email marketing courses online (heck, even ones on Online Info-Marketing in general) and my bet is this: EMAIL ADDICTION – HOW TO WRITE EMAILS THAT ADDICT YOUR SUBSCRIBERS TO YOUR EVERY WORD | Page 5 TheBizHelp.us

6. LOUIS KENNEDY 6 You will find that the diagram above pretty much summarizes what the vast majority of those courses are essentially going to communicate to you (at least in the first 30 or so pages of their guides, or first half-hour, or half-dozen, of their videos). And if they communicate the REAL important stuff beyond simply telling you to include opt-in pages, recruit affiliates, pre-sell, pay front-end 100% commission to affiliates, up- sell etc. all they usually end up doing is teaching you email writing "tricks and techniques" that only succeed in making you - GASP - sound almost exactly like your competitors (who, make no mistake, ALSO invest in their own marketing education buying the same material). The trouble is, when everyone and their brother play with the same "buzz phrases" we are told to use by those courses; when everyone uses email titles like "Have you seen this yet?", or "{Username}, I am SHOCKED at you!", etc. inevitably, they will sound like their competitors who follow these same manipulative tactics, and this will erode from the responsiveness of their email list. There is a better way, and it is what I call the "Uniqueness Factor". It is the "Uniqueness Factor" that means the difference between the focused, biased, partial attention your readers are going to pay YOU, opposed to the spread-out, impartial, unfocused attention they will divide between you and your competitors, to the tune of lower digits in your bank account. If you want to avoid dismal results, learn to be a uniquely powerful communicator in your market. And my guide will teach you exactly how. EMAIL ADDICTION – HOW TO WRITE EMAILS THAT ADDICT YOUR SUBSCRIBERS TO YOUR EVERY WORD | Page 6 TheBizHelp.us

7. LOUIS KENNEDY 7 Now, if this is your first time hearing about email marketing, and you've literally never touched it before, I will devote a few quick short paragraphs to you so you understand what's at stake, and get you up to speed. Take a look at the above diagram again. It shows two campaigns. The campaign on the left does not incorporate email marketing, hence the smaller money pile, whereas the campaign on the right does, resulting in a bigger pile. The difference in the results signifies the importance of including email marketing in your approach to traffic monetization. The bigger pile of money is the inevitable result of "owning" traffic (ie. traffic that is "yours", from the list of email subscribers you build from external traffic). The traffic you generate externally from third-party sources, such as Google, YouTube, Facebook, PPC, PPV, Banner Ads etc. are not traffic you "own", because you have to rely on external websites to bring them to you. But when you turn a good portion of that traffic into a growing list of SUBSCRIBERS, effectively, you become the owner that traffic. This is traffic you are then able to sell to again and again, without relying on third-party websites to draw them to your message. You will be able to continually pitch, not only your own product as a vendor, but also the products of others in your niche as an affiliate. Think of any "Big Fish" in your market, and I can almost guarantee you that they would not have been able to achieve even a fraction of their current successes had they relied solely on generated, third-party traffic, and not on building a huge list of email subscribers from that traffic. Still, this only begs the following questions all the more: EMAIL ADDICTION – HOW TO WRITE EMAILS THAT ADDICT YOUR SUBSCRIBERS TO YOUR EVERY WORD | Page 7 TheBizHelp.us

8. LOUIS KENNEDY 8 Why are the vast majority of email lists that marketers work so long and hard to cultivate not producing the results we're told to expect? At BEST, why do they start off lucratively, but inevitably lose their responsiveness (unless you count pressing the "unsubscribe" button a response)? Why is the internet virtually a digital graveyard filled with dead and dying email subscriber lists? "A Manual, Many Failures & Successes In The Making" These are questions I sought to answer through fanatical test after test across various niches online, and the results of these tests point to one thing and one thing only: The way out of "Dead List Graveyard" is through learning to write effectively, uniquely, informatively, charismatically, and - this might surprise you - WITHOUT EFFORT. I am going to teach you exactly how to do just that, through my Five-Step "Addictive Writing Formula" towards the end of this guide... and before that, teach you how to increase your visitor-to-subscriber conversion, and have your newsletter make a POWERFUL first-impressed. Doing the latter is extremely important, as it is the "push" you need to set your subscribers’ addiction to your emails into motion (as it is not going to happen straight away). EMAIL ADDICTION – HOW TO WRITE EMAILS THAT ADDICT YOUR SUBSCRIBERS TO YOUR EVERY WORD | Page 8 TheBizHelp.us

9. LOUIS KENNEDY 9 Listen, it's now come to the point where we're hearing the occasional marketing "guru" entertain questions like: "Is email marketing dead?" and actually get away with it. I've been at this game for nearly a decade now, and I can tell you that just a few years ago, questions like this would have been laughable. Which is ironic as, those very same few years ago, at the height of its popularity, I was AGAINST email marketing. You see, not all marketing experts ascribed to the romantic notion of email marketing, even in those days when it was "marketing religion". And one of them was not just any "expert", but a GENIUS whose ideas I practically took as infallible; namely the legendary copywriter and marketer Gary Halbert. Gary insisted that online traffic should be directed immediately to a sales page (not an opt- in page), with the caveat that readers should not be shown a "buy now" button at the end, but a... wait for it... TELEPHONE number. This, he insisted (and he had a gazillion test results to back up his claim) was what TRIPPLED the response to an ad. I accepted Gary's advice, took it on board, and implemented it in all my marketing approach to all of the (then) 12 niches I was targeting. Except I meshed it with my own (inexperienced) interpretation of Gary's advice: I went straight for the inclusion of the "Buy Now!" button, instead of a telephone number! See, I reasoned that if website visitors are so desperate for a product that they'd go through the bother of calling to give a total stranger their credit card details, then SURELY they'd EMAIL ADDICTION – HOW TO WRITE EMAILS THAT ADDICT YOUR SUBSCRIBERS TO YOUR EVERY WORD | Page 9 TheBizHelp.us

10. LOUIS KENNEDY 10 more readily go the much easier route of pressing that "Buy Now" button and doing the detail-filling themselves! Heck, if anything, I reasoned a "BUY NOW" button should logically increase, not decrease, conversion rates. Besides, I didn't want to hire a call center to take my customer's orders, and the products that I'd promote as an affiliate were mostly downloadable products that didn't incorporate Gary's telephone number advice either, anyway. In short, I took Gary's "Telephone number = Triple-increase in sales" advice and turned it into a long-winded "Straight-up sales letter with a 'buy now' button without an opt-in page =Triple increase in sales". It wasn't until I created an affiliate program for one of my products, and had one of my own affiliates send an endorsement of my product to her "small" list of about 5,000 emails that I realized what a HUGE mistake I was making all along! She sent me traffic that was comparable in numbers to the one I was generating per month, but the ratio of the conversion-from-traffic was substantially higher! In a hurry, I began directing traffic to opt-in pages instead, started building lists, saw an initial SPIKE in sales, and have not looked back since! By the way, this account should not be taken as an affront to Gary's advice. His advice is most definitely effective, on the strict condition that you include a telephone number to enjoy the triple-boost in conversions if you want to reap the benefits. EMAIL ADDICTION – HOW TO WRITE EMAILS THAT ADDICT YOUR SUBSCRIBERS TO YOUR EVERY WORD | Page 10 TheBizHelp.us

11. LOUIS KENNEDY 11 I honestly don't know why placing telephone numbers works so well. Maybe people are just gluttons for harder work. Maybe hearing a human on the other side of a phone call gives them the reassurance they need before they confidently make a purchase. Who knows? All I know is this: Since I did NOT plan to include a telephone number, I would have been MUCH better off incorporating email marketing right from the start. In fact, just thinking of the amount of money I've left on the table all those years frankly makes me want to vomit! Notice though, that I mentioned INITIAL spike in sales. And herein is the biggest benefit I got from the inclusion of Email Marketing; it was not all the extra money I ended up making. The BIGGEST benefit, by far, was that I picked up some extremely valuable lessons from very carefully studying and gauging the successes and failures of my email campaigns spanning (now) three years. Yes, I said "failures". Those years included long periods of time when responses to my promotions were dismal, when products were not converting well, when it felt as though the lists I've been working so hard to build were ignoring my messages! There were times when I got very disheartened, demoralized and confused, wondering what I was doing wrong to invite un-subscriptions on the one hand, and FAKE emails from freebie seekers on the other. There were even times when responses from a campaign that did NOT include email marketing were higher! EMAIL ADDICTION – HOW TO WRITE EMAILS THAT ADDICT YOUR SUBSCRIBERS TO YOUR EVERY WORD | Page 11 TheBizHelp.us

12. LOUIS KENNEDY 12 Still, luckily, my memory of the spectacular spikes in sales that started out my enthusiasm for email marketing in the first place (numbering in the hundreds of thousands of dollars just from my own products) was fresh enough that I decided NOT to give up on it. So I invested an enormous amount of time, energy and money TESTING and reverse engineering my successful email campaigns. It's been just over a year now, and I am happy to report, thanks to the email marketing method that developed from my vigorous tests, I have finally come up with a blueprint for email marketing that has literally given both me and my personal clients a level of success that I did not know was possible. In fact, my clients and I have been enjoying such a consistent upward spiral in sales that some of us are now, officially, some of the LAZIEST "traffic generators" that I personally know of! Personally, I am at a point now where I simply do not have any conversion-gap to then "compensate" for with more "fresh traffic" anymore. Beyond that - and this is where this guide is most relevant to your own success - my competitors are doing me the huge favor of committing the very mistakes I used to make that eroded from my emails lists' responsiveness; the very mistakes I will be teaching YOU in this very manual to avoid, and instead do the things I recommend that will take your email lists' responsiveness, and your very career, to the next level. Just as my competitors' mistakes enable my list of subscribers to see the contrast between their "newsletters" and what MINE has to offer, and have come to take ME as their trusted adviser and recommendation-hub of choice, it is my hope that this guide will similarly EMAIL ADDICTION – HOW TO WRITE EMAILS THAT ADDICT YOUR SUBSCRIBERS TO YOUR EVERY WORD | Page 12 TheBizHelp.us

13. LOUIS KENNEDY 13 teach you to stand out and become singularly successful, no matter what niche you are targeting. They say making money online is a numbers' game: The more traffic you bring to your offer, the more sales you stand to me. This is true, except you'll have to work SO much harder for that traffic if the relationship you build with your email list starts eroding... if you unconsciously train your list not to trust you anymore... if you aren't providing genuine, on-going value... if you aren't consistently treating your readers like gold... and if you aren't enjoying the higher sales figures that result, and enjoying all that from a place of truth, authenticity and integrity with yourself. And as you will soon come to learn, achieving all the above is simplicity itself! It's nothing complicated and, if you follow in earnest everything I teach you here, more than possible even if English is not your mother tongue. In short, you are about to learn how to MASTER the "OTHER" Million-Dollar Skill; namely, writing "Addictive Emails" that spare your email lists (in whatever niche you build them in) from "drying", keep your response soaring, make you stand out from your competitors, and make you rich in the process. So without further ado... Onward! Important Prerequisites, Before Writing "Addictive Emails" EMAIL ADDICTION – HOW TO WRITE EMAILS THAT ADDICT YOUR SUBSCRIBERS TO YOUR EVERY WORD | Page 13 TheBizHelp.us

14. LOUIS KENNEDY 14 Alright, before delving into the topic of writing "Addictive Emails" (I think I should start thinking of patenting this phrase *winks*) there are FOUR very important requisites for ensuring that we have a SYSTEM in place that does the following: (1)An Autoresponder/email delivery system that ensures MAXIMUM deliverability rates for your emails, and does so as cost-effectively (or better yet, CHEAPLY) as possible. And no, you do not need to fork out big costs to cover autoresponders like Aweber, GetResponse and the like. Frankly, those options aren't even half as effective as they used to be anymore. More on this soon... (2)A high-converting opt-in page to ensure MAXIMUM visitor-to-subscriber conversion. It's simpler than you think. Shortly, I am going to describe how to achieve anything from a 60% to (my highest record of) 82% conversion rate using nothing but an opt-in form and a HEADLINE. No need to write an extensive list of bullet points. (3)The only "Sender" setting you should ever use if you don't want your emails to get lost amongst a sea of competitors. I can't tell you how many times I've completely forgotten who "James Schmoe" was every time I got a newsletter email bearing his name, after subscribing to his newsletter and getting the free report or video I was promised. Yes, it DOES happen, and shortly, I am going to explain why the memorability of your presence is SUCH an important part of newsletter responsiveness, and how to achieve it with tweak that takes just seconds (and only once) to implement. EMAIL ADDICTION – HOW TO WRITE EMAILS THAT ADDICT YOUR SUBSCRIBERS TO YOUR EVERY WORD | Page 14 TheBizHelp.us

15. LOUIS KENNEDY 15 (4) "Freebie"-best practices: Yes, you need to incentivize opting into your newsletter for your website visitors. But there is a way of doing this that ensures that not only do they NOT give you fake emails, but to ensure you earn the trust of your subscribers from the get-go, and have them see you apart from your competitors and, finally, ensure MAXIMUM responsiveness to your newsletter over the LONGTERM: Now, let's tackle each of these mission-critical components one by one before we delve into the topic of writing addictive emails. (1) Autoresponders: Maximize Delivery & Ditch The Expensive Ones Take a look at the screenshot below for one of my gmail accounts. EMAIL ADDICTION – HOW TO WRITE EMAILS THAT ADDICT YOUR SUBSCRIBERS TO YOUR EVERY WORD | Page 15 TheBizHelp.us

16. LOUIS KENNEDY 16 Notice anything... disturbing... about it? Well, if you are an email marketer, you should be. On this particular email account, I am not subscribed to a lot of newsletters. Actually, I think I can count them on one hand. I am not in my inbox in the picture. I am in a relatively new section in my email account called by Gmail "Promotions". Now, you can create your own segmenting, but this folder is one that Gmail itself has created for us, and apparently all Gmail accounts now have this. Why is this a big deal? Well, with the advent of YouTube and Google+, it should not surprise you that GMAIL is the world's most popular email service of choice, and therefore, will be the email a VERY EMAIL ADDICTION – HOW TO WRITE EMAILS THAT ADDICT YOUR SUBSCRIBERS TO YOUR EVERY WORD | Page 16 TheBizHelp.us

17. LOUIS KENNEDY 17 sizeable number of the visitors you've been working so hard to your website (even paying for, if you go the paid advertising route) use. In fact, at least in MY case, well-over HALF of my subscribers are Gmail users. And with Gmail's stringent anti-spam algorithms and, now, "Promotional" segmenting of incoming emails, this can have an important ramification for the deliverability of your emails! Think of Frank Kern what you will, but I'd personally prefer to see his emails reach my INBOX, even if they are promotional in nature. He does have valuable products and resources to share. And he isn't the only one whose emails wind up in the Promotional folder. There are other email accounts that I have with even more subscriptions that have similarly had newsletters suffer the same placement. And as far as the effects this can have on your open rates? Let me tell you this from direct experience: You might as well have your emails show up in the SPAM folder. That is why I do not think it is any co-incidence that email open rates have been DECLINING ever since the "Promotions" tab was introduced by Gmail. I suspect that ONE reason for this is Gmail has now been programmed to look for popular keywords that would trigger "Promotional" placement of incoming emails, and among them, keywords like "Aweber", "GetReponse", "Infusionsoft" and other popular autoresponder services. EMAIL ADDICTION – HOW TO WRITE EMAILS THAT ADDICT YOUR SUBSCRIBERS TO YOUR EVERY WORD | Page 17 TheBizHelp.us

18. LOUIS KENNEDY 18 Oh, and it does not help that these services cost quite a bit per month, in return for declining deliverability results. Alright, enough doom and gloom. There are TWO solutions to this. The first one is IMNICA Mail, found at http://www.imnicamail.com. Open rates with IMNICA Mail has been absolutely fantastic! Per my own tests, WAY more than Aweber and GetResponse. I suspect it could be because Gmail hasn't included "IMNICA Mail" in its list of words/phrases that trigger its "Promotion" email segmenting algorithm. Plus, it even has a FREE package, where you can email up to 6 times per month to a 1000- list of subscribers, and not have to pay a single cent. This is particularly cost-effective if you follow what I am later going to show you to do: Promote the living daylights out of your NEWSLETTER in your FIRST (welcome) email, and in the FREEBIE itself, so that even those six emails you send per month (to avail of the free package) will have the absolute maximum impact. Now there are niches were you WILL build an email list of more than 20,000 subscribers, or lists going in the thousands of subscribers that you are going to have to email every single day (depending on your niches' needs), in which case, I sincerely recommend that you do NOT go to anything else other IMNICA Mail. It will literally be the best investment you'll ever make in your email marketing. Now, what if it is a list of tens of thousands of subscribers you will be mailing to only once or twice per week? EMAIL ADDICTION – HOW TO WRITE EMAILS THAT ADDICT YOUR SUBSCRIBERS TO YOUR EVERY WORD | Page 18 TheBizHelp.us

19. LOUIS KENNEDY 19 Before I give you the answer to that question, I want to really quickly touch upon the TWO frequencies of sending out emails that have proven to be EXTREMELY effective, as far as open rates go. The FIRST is the "one/two emails per day"-frequency, and the reason THIS email frequency works so well is because it trains your list to EXPECT emails offering valuable insights and recommendations every day. If this is the route you go, then IMNICA Mail is definitely your most cost effective option BY FAR. When we get to the "Addictive Email Writing" section of this guide, and you learn how to generate addictive emails, writing up to two emails per day will be easier and more FUN than you think, not to mention extremely lucrative! But more on that later... The SECOND is the "one/two emails per WEEK"-frequency, and this works extremely well if your focus is to grow an "Authority Website" in your niche, populating it with valuable content. How does this work? Simple. Let's say over a week's time, you managed to post several important articles and videos on your authority blog. Once the articles or videos are up, you can email your list with a list of "Article Highlights" or "Video Highlights", giving them a snippet or bullet list of what they can expect to learn, and then with a "read more" or "view more" link at the end, point them to a blog post or YouTube video related to a topic in your niche. So, while in the "one/two emails per day"-frequency, the links at the end of the emails are usually pointing directly to a sales letter or sales video, the links in the emails we send with this second frequency method are usually to a video or a blog post/article that pre- sells the customer and THEN, in turn, links to a sales letter or video. EMAIL ADDICTION – HOW TO WRITE EMAILS THAT ADDICT YOUR SUBSCRIBERS TO YOUR EVERY WORD | Page 19 TheBizHelp.us

20. LOUIS KENNEDY 20 This second method of email frequency is EXTREMELY effective not only for launches, or for promotions that require DETAILED explanation (I will give you an example of this in the "Addictive Writing" section of the guide), but for SEO purposes as well. "SEO?!" I hear you ask. Yuppers. Now, more than ever, the amount of time that readers spend on a page reading an article or viewing a video is an important marker that the search engines use to determine the relevance of that page to the keywords it is optimized for. And as you will come to learn, it is much easier to convince email subscribers who've already learned to TRUST you over time to spend actual time on a page or video you recommend than fresh website visitors who've never heard of you. So, with that digression out of the way, what if you choose to go the latter route? What if build an ENORMOUS email list, but then not want to fork HUNDRED of dollars every month (including months you foresee that you won't be mailing them)? What if you foresee that you will only email them once or twice per week with a list of "This Week's Article Highlights"? The cost-effective solution HERE, and one that ensures maximum deliverability, comes not in the form of IMNICA mail (or any other of the popular autoresponders). Instead, it comes in three steps. Mind you, there will be a bit of a learning curve at first, it WILL pay you back in dividends FAST while saving you THOUSANDS of dollars every year. Three steps (and I will name them first) and then go into detailed explanation for each: EMAIL ADDICTION – HOW TO WRITE EMAILS THAT ADDICT YOUR SUBSCRIBERS TO YOUR EVERY WORD | Page 20 TheBizHelp.us

21. LOUIS KENNEDY 21 Step 1- Get an Email Marketing Interface Software (you only pay for this ONCE): This allows you to compose, send, track and test your email campaigns, create email lists for separate niches/groups/campaigns, import email lists, etc. WITHOUT having to rely on costly monthly solutions like Aweber, Infusionsoft etc. Step 2- Subscribe to a PAY AS YOU GO bulk-emailing provider like Amazon's SES etc. and then integrate it with the email marketing interface software you got in STEP 1. Step 3- Create an opt-in form for your squeeze page that captures emails, and link it to the Email Marketing Software Interface you got in STEP 1. You will be allowed to integrate the form you create with the code that the software generates for you after you set up a campaign. Now, I will tell you in advance that there is a bit of investment involved, which initially amounts to just over $100. As of the moment of this writing, you pay about $67 for the email marketing interface software, and a further $47 for the opt-in email form generator (yes, there are free alternatives online, but I do not recommend them). Again, you only pay for these ONCE, and in the long run, will be saving THOUSANDS of dollars per year in email marketing costs! And for my money, the best email marketing interface software I've found is IMSC Rapid Mailer, found at www.imscrapidmailer.com This is a WordPress plug-in that you can install and run your email marketing campaigns from. It comes COMPLETE with video tutorials on how to set up campaigns, compose and blast your emails to your email list, and the most important part: How to set up an Amazon SES account and integrate with their bulk emailing service (ie. STEP 2). EMAIL ADDICTION – HOW TO WRITE EMAILS THAT ADDICT YOUR SUBSCRIBERS TO YOUR EVERY WORD | Page 21 TheBizHelp.us

22. LOUIS KENNEDY 22 As well, and just as importantly, they show you how to link the software to an opt-in FORM for your squeeze page (ie. STEP 3) and they recommend OptimizePress for that, but I have found a cheaper alternative (which is IDEAL if you don't want to integrate a MEMBERSHIP page with your website): http://instabuilder.com This is an EXCELLENT alternative that allows you to build professional, high-converting Squeeze pages, complete with an opt-in form, to capture your website visitor's emails. Again, sure, there is a bit of an investment with this at first, but consider that after these onceoff investments, the ONLY money you'd ever have to pay per month if you are emailing just 4-8 emails per month to your tens of thousands of subscribers is money you'd pay for the price of a dinner! Amazon right now is charging just $0.10 per THOUSAND emails sent. That means, if you have a list of, say, 20,000 email subscribers and plan to send them an email twice per week, you'd be charged a measly $4! Multiply this by a further four (four weeks in a month, at a rate of two emails per week) and you'll be looking at spending no more than $16 per month! Compare that to Aweber's $145 monthly fee for those many subscribers (which is going to cost you regardless of whether you even email them or not), not to mention the much better deliverability (per my tests), and you have a SERIOUS bargain in your hands! With the above in place, let's now move on to... EMAIL ADDICTION – HOW TO WRITE EMAILS THAT ADDICT YOUR SUBSCRIBERS TO YOUR EVERY WORD | Page 22 TheBizHelp.us

23. LOUIS KENNEDY 23 (2) "Squeeze Pages" - The Only THREE Things You Need For Maximum Conversion Look, I get it. Someone is going to frown upon me for telling you that you don't need a "long squeeze page" or a list of bullet points to convince your visitors to opt-in. But, I am only going to honestly share with you what was TESTED and PROVEN for MY and my CLIENT'S campaigns (and I've consulted and tested literally hundreds of them over the years). First, I am going to tell you what you need to have in place, and then give you a few actual examples to emblazon this squeeze-page approach into your DNA. One of the three components you need is a no-brainer: The actual opt-in form itself. This consists of the text-box where your visitors will type down their emails, and - for increased conversions - a LARGE "Subscribe Now" or "Let Me In" button that they click on to submit the email they wish to subscribe with. Yes, the size and shape of the text-box for entering their emails is important for higher conversion, but even more so is the size, shape and COLOR of the button image. And test after test has shown that the color that offers the greatest conversion rate is the YELLOW color, followed by ORANGE. Again, http://instabuilder.com offers brilliant, customizable opt-in forms that allow for this, and is a cheaper alternative to OptimizePress (which also offers the same opt-in form design, complete with video tutorials on how to generate them). EMAIL ADDICTION – HOW TO WRITE EMAILS THAT ADDICT YOUR SUBSCRIBERS TO YOUR EVERY WORD | Page 23 TheBizHelp.us

24. LOUIS KENNEDY 24 Blow are examples of each: Also, notice that I am not asking for their names, and whilst this is subject to further testing, as of the moment of this writing, it is my opinion that asking JUST for an email (ie. getting your visitors to do "less work", as ridiculous as that sounds) actually boosts conversions. And now for the ALL-IMPORTANT component of the Sqeeze Page: The Headline above the optin form, which looks exactly like the Headline of a SALESLETTER. And all you ever need to do in the headline is evoke THREE emotions to get a massive conversion rate for your website visitors (in no particular order): First Emotion: Curiosity Second Emotion: The "What the..."-factor Third Emotion: Hope Here's what I mean: EMAIL ADDICTION – HOW TO WRITE EMAILS THAT ADDICT YOUR SUBSCRIBERS TO YOUR EVERY WORD | Page 24 TheBizHelp.us

25. LOUIS KENNEDY 25 "Disappointed With A Weight Loss Program? Do This One Thing For The Next 5 Days, Then Restart The SAME program, And Have Compliments Coming Your Way Within Days! (FREE Report Limited!)" Here's another one: "Are These Three Hormonal Imbalances Embarrassing You In The Bedroom? FREE REPORT Reveals How Just $2 At The Grocery Store Will Rev Them Back Into "Sex God" Condition Starting TONIGHT!" And here is another: "16-Page Report Reveals Secret Technology That Goes BEYOND Hypnosis, Offers Faster And Deeper Subconscious EMAIL ADDICTION – HOW TO WRITE EMAILS THAT ADDICT YOUR SUBSCRIBERS TO YOUR EVERY WORD | Page 25 TheBizHelp.us

26. LOUIS KENNEDY 26 Programming And Puts The 'Law Of Attraction' On STEROIDS!" Now, bear in mind that you do not need to evoke the three emotions in your readers' mind in any particular order, but it is essential that you evoke ALL of them in the headline. The reason this works so well is because internet browsers typically have short attention spans and with so many distractions online, they want to be over and done with on a page as quickly as possible. So you need to make your message impactful double-time! So, let us look at the "Curiosity" elements of the above titles. "Do this one thing for the next five days"…. "Three hormonal Imbalances"…. "Secret Technology"… Notice what we are doing here? We are trying to raise curiosity, and we are doing it in two ways: First, we are describing the subjects of the headlines without identifying them, keeping their identity a mystery. "three hormones"… "secret technology"… "this one thing"… Second, we offer hints in the form of NUMBERS, hence, "A secret technology" (one), or "Next five days" (five), or "Three hormones"(three). Just bear this in mind at all times: Numbers attached to mystery subjects/objects/tips will always raise curiosity without fail. Next, there is what I call the "What the..."-factor. You could also call it "Contrast". This part is very important, and also a little tricky, and bears a little explanation. Think of a Contrast in your headline as the amplifier of the "Curiosity" element we discussed earlier, serving to intensify the curiosity of your readers. EMAIL ADDICTION – HOW TO WRITE EMAILS THAT ADDICT YOUR SUBSCRIBERS TO YOUR EVERY WORD | Page 26 TheBizHelp.us

27. LOUIS KENNEDY 27 How you do it is by implying a missing piece to the solution; said another way, by implying that the solution to the problem your readers are trying to solve is deficient WITHOUT the "missing link" your free report will talk to them about. Make them feel "I've been doing the right thing wrong all along?" or "I've been looking to achieve the same solution through more expensive means all along?"… or "There's been an easier way? Cheaper way? Safer way?"; essentially, what you will want to do is challenge a pre-existing belief about a solution in the minds of your readers. So in the first example, you are implying that the "Weight Loss Program" is, in fact, the solution to their obesity problems, except that it is going to be deficient without them doing something for the first five days FIRST. When people hear "Weight Loss Program", immediately what they tend to think about is, simply, an already COMPLETE, self-contained program believed to help people shed unwanted weight. It's a BELIEF they have subconsciously attached to the terms "Weight Loss Program". What we are doing here with Contrast is challenging that belief, and effectively, making them realize that they might be missing out on a Weight Loss Program's full potential if they do not read about the "one thing they can do for the next five days" FIRST as spelled out in the free report (detoxing). Similarly, in the second example about revving up a stalling sex drive, we are affirming in the minds of our readers that the solution to the problem is, in fact, hormonal in nature. But what do you think people immediately think about when mention is made of "imbalanced hormones"? Expensive treatments, fad supplementations, hard exercise regimens, diet-change, etc. EMAIL ADDICTION – HOW TO WRITE EMAILS THAT ADDICT YOUR SUBSCRIBERS TO YOUR EVERY WORD | Page 27 TheBizHelp.us

28. LOUIS KENNEDY 28 We take that pre-existing fear and challenge that, pointing out that a much cheaper, $2 alternative can easily be found in local grocery store. Again, in the third example about Hypnosis and the "Law of Attraction", you are implying that Hypnosis is in fact an effective method in Subconscious programming in order to put the Law of Attraction to work, and then we are Contrasting it with mention of Technology that goes even deeper than Hypnosis and is faster-acting. Essentially, with the "What the..."-factor, you are telling your readers that there is a missing link that makes pre-existing solutions they already knew about easier, faster, more efficient, or even redundant. Next is the "Hope". This is the easiest element, and is made up of two parts: Mentioning the resulting BENEFITS of having the "missing piece" in place, and linking the attainment of those benefits to the PROMISE that you will share what that "missing piece" is in the PDF or video. So in the first example, we spell out the benefit: ACTUAL speedy weight loss, as implied by "compliments coming your way in days". And we give them the promise: Sending them the free report that tells them what to do for the next five days to make the attainment of these benefits possible in exchange for their emails. Same deal with the second example: Benefits including a revved up sex drive (and saved money), and the promise: Sending them the free report that reveals everything on what to shop for at the grocery store in order to achieve that, in exchange for their emails. And finally the third example: The benefits of deeper, faster Subconscious conditioning for more effective "Law Of Attraction" activation, and the promise: Telling them about the technology that makes this possible in exchange for their emails. EMAIL ADDICTION – HOW TO WRITE EMAILS THAT ADDICT YOUR SUBSCRIBERS TO YOUR EVERY WORD | Page 28 TheBizHelp.us

29. LOUIS KENNEDY 29 Alright, so you have the opt-in form generated, and a very impactful, curiosity-rousing, hope invoking Headline forged. The final component of the squeeze-page is, in my view, just as important as the headline: The pre-headline that NAMES your Newsletter! Let's be absolutely clear on this. If you want to reap the full rewards of your email marketing efforts, then you MUST treat your email marketing campaigns as ACTUAL newsletters, and not just a way to "touch base" and sell-sell-sell more. In fact: Give Your Newsletter a BRAND NAME and make sure you mention that the free report or video is a proudly sponsored presentation of your Newsletter Brand! This adds perceived value, makes you look more official, lets you stand out from your competition and lets your readers know you are being transparent (without being TOO sleazy about it) that you are inviting them to join your newsletter. So, for example... "Manifestation On Steroids" Newsletter Re-Opens Its Doors To Give You... "The 'Go Big Or LEAVE Home' Newsletter With Controvertial FREE Report..." "Underground Fat Loss" Newsletter FREELY Presents..." It is no co-incidence that I enjoyed a significant conversion boost across ALL my opt-in figures (without exceptions) when I included this element in my squeeze pages. And so, for a final look, your opt-in page should look something like this: EMAIL ADDICTION – HOW TO WRITE EMAILS THAT ADDICT YOUR SUBSCRIBERS TO YOUR EVERY WORD | Page 29 TheBizHelp.us

30. LOUIS KENNEDY 30 Good; now with our high-powered squeeze-page ready, let's move on to... (3) Sender Settings: How To Achieve Early Protection Against Obscurity Let's face it, I am not Oprah Winfrey, Anthony Robbins, Joe Vitale or someone whose name people would instantly recognize as "celebrity material" and I could be wrong (or I hope I am) but my guess is yours isn't either. EMAIL ADDICTION – HOW TO WRITE EMAILS THAT ADDICT YOUR SUBSCRIBERS TO YOUR EVERY WORD | Page 30 TheBizHelp.us

31. LOUIS KENNEDY 31 This, combined with the fact that people generally tend to be forgetful with names (self- included) means that eventually, unless you're achieving a reasonable amount of fame and are a master of visual and personal name-branding, your name isn't going to register in people's immediate recall. Believe it or not, this can have ramifications for your email open-rates, especially when you consider that a sizeable number of your subscribers will be subscribing to OTHER newsletters as well (in and out of your niche). I've been guilty of seeing emails coming to me from a "Dr. Shmoe" in some niche or other, and realizing I had completely forgotten who it was that I had subscribed to in the past, when and for what. So, what is the solution? Very simple: Modify the "Sender" field in your autoresponder to reflect your Newsletter Name, or a three-worded manifesto that summarizes benefit you present to your niche. Hell, maybe even the name of your PRODUCT. This means, months and years from now, when people continue to visit their inboxes, they will look at this and KNOW this is an email from someone whom them had previously trusted as an authority on YouTube Marketing, opposed to some "Louis Kennedy" fellow they can't recall subscribing to for whatever reason any more. EMAIL ADDICTION – HOW TO WRITE EMAILS THAT ADDICT YOUR SUBSCRIBERS TO YOUR EVERY WORD | Page 31 TheBizHelp.us

32. LOUIS KENNEDY 32 This is especially powerful when the name of your newsletter denotes an "evergreen problem" your email subscribers will CONTINUE to hold an interest in for years. So, long after their initial subscription, when people read that they have an email from "Attraction Made Easy", opposed to from "Joe Schmoe" who just happens to know something about dating, which do you think they will likely respond to better as they continue to be interested in honing their social and romantic skills? Sure, down the track, when you become an actual celebrity in your niche, you won't need to do this, but when you are first starting out and carving a name for yourself, I can't recommend this approach highly enough, and doing so is as easy as modifying the From/Sender Information fields in the "Lists" setting of your autoresponder. (4) Freebie Best Practices: Why "Charity" Has Nothing To Do With Becoming A Super-Affiliate Or Best-Selling Product Creator EMAIL ADDICTION – HOW TO WRITE EMAILS THAT ADDICT YOUR SUBSCRIBERS TO YOUR EVERY WORD | Page 32 TheBizHelp.us

33. LOUIS KENNEDY 33 Pay attention to this particular section. It is the longest, and probably the single most important section in this entire manual. This is the one chance you get to train your website visitors in advance to (1) become long-term readers of your newsletter and (2) subscribe with the email they actually use and check regularly. So, let's say your visitors have read your very convincing headline, felt their beliefs challenged, were overcome with curiosity, and signed in to your newsletter in a hurry to see what you have to say. They do not fully know you yet, much less trust you. They have only JUST opted-in to your newsletter. Now here, what I see marketers increasingly do is have their subscribers redirected STRAIGHT unto the "bonus" or "download" page where they see the free bonus video or PDF being played or available for download. Here's my suggestion to you: Don't do that. Instead... Make them pay for it FIRST! (No, not with money, but with a legitimate email, and a bit of time and effort). Have you noticed how so many these days just give a FAKE email address solely to get their hands on a freebie? That is traffic that is costing you time and money! Here's how to fix it: Redirect them to a page that YOU create (not the automatic one given to you by your autoresponder) that communicates to them that they should check their inboxes for a "Confirmation Email". On that same page, remind them that that is what they need to do to get the free report or video and... IN ADDITION, make sure on that same page you promise them that their efforts will be well-spent, because you are planning to email them OTHER things besides EMAIL ADDICTION – HOW TO WRITE EMAILS THAT ADDICT YOUR SUBSCRIBERS TO YOUR EVERY WORD | Page 33 TheBizHelp.us

34. LOUIS KENNEDY 34 the free report or video, such as even more tips and resources that can make life easier for them. Include some snippets about what your Newsletter (not the Freebie) is going is share with them. Write these down in the form of bullet points. Here's An Extra Tip: Eventually, as you follow THIS manual and write emails the way I recommend you do, you are going to get a lot of great positive feedback from your newsletter subscribers thanking you for lifting them up, inspiring them, informing them, even changing their lives. Do NOT hesitate to use these for your "Confirmation" page as testimonials! So, in the end, your "Confirmation" page SHOULD look something like this (the design can look anyway you like it to look; just make sure all the elements above are in place): EMAIL ADDICTION – HOW TO WRITE EMAILS THAT ADDICT YOUR SUBSCRIBERS TO YOUR EVERY WORD | Page 34 TheBizHelp.us

35. LOUIS KENNEDY 35 See what we are attempting to do here? The difference between a successful, responsive newsletter and a dying, unresponsive one starts here: The successful newsletter is ITSELF treated as a product, where as a dying, unresponsive one is treated as "just a way to keep selling more". EMAIL ADDICTION – HOW TO WRITE EMAILS THAT ADDICT YOUR SUBSCRIBERS TO YOUR EVERY WORD | Page 35 TheBizHelp.us

36. LOUIS KENNEDY 36 We are making it so that, right from the outset, the NEWSLETTER ITSELF winds up looking just as valuable as the freebie - if not more so - in the eyes of our website visitors. This will incentivize two things for your website visitors: Putting in an email they actually use, and also, the impetus to continue checking their email for further emails from you containing tips that you are going to send them in your NEWSLETTER. It motivates them to do the right thing by you, so that you do the right thing by them in return. As for those who attempted to get to their freebie without giving you a legitimate email, chances are they are going to read your bullet points and have second thoughts about giving you a false email, so make sure you cater for them as well. Include a "Click here to go back" link to enable them to go back to the squeeze page and actually include a legitimate email. Now, even more important than that is making sure you do the same thing with a MODIFIED "Confirmation Email" as well. Let's face it: You do not browse the internet through the eyes of your website visitors. It's always a possibility that the redirect might at times not work, or the internet speed might cause a time-out on their end, or have them get redirected to a "Page error", or a "Connection reset". Anything could happen. That is why, making sure that the "Confirmation Email" they will receive as the first email is MODIFIED to reflect the benefits of your Newsletter is very important. EMAIL ADDICTION – HOW TO WRITE EMAILS THAT ADDICT YOUR SUBSCRIBERS TO YOUR EVERY WORD | Page 36 TheBizHelp.us

37. LOUIS KENNEDY 37 Autoresponders will give you the option to modify the text in the "Confirmation" email. The page for IMNICA Mail, for example, looks like this: Use this to your advantage! This is easily one of the most important (if not the most important) emails you will ever send to your subscribers. You aren't just protecting yourself from "spam" complaints down the road and keeping things legal. When you modify this text to elaborate on WHY they've made an extremely wise choice to subscribe to your newsletter, and you write the BENEFITS in bullet points right then and there, it will not only cement in the minds of website visitors that "you mean business" (especially those who couldn't make it to your Confirmation Page due to server errors), EMAIL ADDICTION – HOW TO WRITE EMAILS THAT ADDICT YOUR SUBSCRIBERS TO YOUR EVERY WORD | Page 37 TheBizHelp.us

38. LOUIS KENNEDY 38 but also further impress upon your other readers just how important and relevant FUTURE emails are to going to solving their problems. So, as they open the "Confirmation" email in their inbox, the first things their eyes should see on the way down to the confirmation link, ideally, should be a very warm "Welcome" text, followed by an explanation of why your new subscribers made an extremely wise choice joining your newsletter. Here's an example: Quick Note Before You Receive The Guide... __________________________________ Hey Alpha! Why have I called this the "Go BIG Or LEAVE Home" Newsletter? It's simple; I am holding you - and all my other students - accountable to achieve just that: BIG things for yourself and your love life (and that of your partner). Below, you will see a long-looking link asking you to click on it to confirm you want to be a part of this. As a gift, and as promised, I will send you the infamous "$2 Grocery Stop" guide at no cost within seconds of confirmation. EMAIL ADDICTION – HOW TO WRITE EMAILS THAT ADDICT YOUR SUBSCRIBERS TO YOUR EVERY WORD | Page 38 TheBizHelp.us

39. LOUIS KENNEDY 39 It's the guide that started it all, and my way of saying "THANKS!" But that's not all. Keep your eyes peeled for my future emails, and here are just some of the benefits you can confidently expect: ==> Insightful answers to commonly asked questions about the "$2 Grocery Stop" PDF, and tips on typical mistakes to avoid... ==> PROVEN recommendations on how to make the tips I share with you in the guide even more powerful... ==> How to use the extra boost in sexual energy not only to achieve greater power and intimacy, but success in other areas of your life... ==> Ways to use the power of your mind alone to achieve powerful "stand up in attention" readiness in the bedroom on command, even if you are out of shape... ==> Why the worlds greatest, most reliable bedroom performance- booster also happens to be the one that costs you NOTHING (and how to use it effectively) ==> And much, much more! EMAIL ADDICTION – HOW TO WRITE EMAILS THAT ADDICT YOUR SUBSCRIBERS TO YOUR EVERY WORD | Page 39 TheBizHelp.us

40. LOUIS KENNEDY 40 So, without further ado, click on the confirmation link below, and look out for your download link to the "$2 Grocery Stop" PDF sent to you within MINUTES. >>> INSERT CONFIRMATION LINK HERE <<< I am excited to have you on board, and to share this journey with you. Consider this welcome email my way of looking you in the eyes, and extending a firm handclasp... Oh, and a congratulatory one; this is a newsletter like nothing you'll ever come across before. Louis PS - If you received this letter in error, please either ignore it, or simply unsubscribe following the link below: >>> INSERT UNSUBSCRIBE LINK HERE << With the all-important first email crossed from your checklist, what's left is the email immediately following this one with the download link you've promised them. EMAIL ADDICTION – HOW TO WRITE EMAILS THAT ADDICT YOUR SUBSCRIBERS TO YOUR EVERY WORD | Page 40 TheBizHelp.us

41. LOUIS KENNEDY 41 Here, I am going to share a few very important thoughts on freebies. This will be especially relevant to you if you decide to become a super-affiliate, but it is equally applicable to product owners and actually, the BEST way to hit "Super-Affiliate" status is to start off as a product owner, or at the very least, a producer of valuable freebies. The quality of your "Free" report will leave a lasting impression on your subscribers and influence their readiness to purchase from you, and just so you are served with probably one of the most important reminders in this entire guide... "Offering Something 'For Free' Doesn't Mean You Are Doing It For Charity!" Here's what I mean: Be generous with the information you will share in your free PDF or video, but at the same time, do not just stop at sharing freely given information! Contextualize the free information to pre-sell! Here's what I mean: Keep the best part of the information for those who go on to purchase the product you recommend at the end of the freebie (yours or someone else's that you are recommending). This is very important, because you'll want to start conditioning your subscribers to expect PRODUCT recommendations from you, either yours or someone whom you are an affiliate of, right from the start! EMAIL ADDICTION – HOW TO WRITE EMAILS THAT ADDICT YOUR SUBSCRIBERS TO YOUR EVERY WORD | Page 41 TheBizHelp.us

42. LOUIS KENNEDY 42 I can't tell you how many times I've had people emailing me to ask me if I had any new products to recommend when I didn't make recommendations for a while. So do not be afraid to pre-sell or sell right from the start (methodically of course, as I'll teach you to do shortly). Believe me now and hear me later: If you stop at JUST giving people free information, several undesirable things will gradually take place: First, you will have to "perform" all the time! Sure, offering nothing but great information is fantastic for building a fan base over time ("Celebrity" personalities in niches on YouTube are an excellent example of this), but you had better be charismatic about it all the time. If you insist on building a large, powerful and consistently responsive fan-base using nothing but free information from the start (and what I mean by that is information where you just don't sell anything at the end of the presentation), you had better hope that your communication over the coming days, weeks, months and years will continue to be excellent, memorable, even over-the-top, or people will quickly get bored and not open your emails very often. Gradually, they will stop opening your emails altogether until you come up with a very interesting or compelling headline. Secondly, if you offer nothing but great, free information without holding your subscribers accountable to give you something in return (and by the way, I don't just mean give back in the form of purchases, but even giving you the commitment to stay tuned for "Part 2" or "Part 3" of your presentation, for example) subconsciously they will feel like yours is some sort of ‘infocharity’. So, they will subscribe, get your free PDF, read it, and go"Thanks, see you later!" EMAIL ADDICTION – HOW TO WRITE EMAILS THAT ADDICT YOUR SUBSCRIBERS TO YOUR EVERY WORD | Page 42 TheBizHelp.us

43. LOUIS KENNEDY 43 We don't want that! We didn't get into this game to work under pressure and hope that we are entertaining enough for the long haul! We got into this to offer value AND have fun watching all those coveted PayPal payment notifications every time we wake up or come back from a holiday ;) So get this: There is a different between "offering value" and "offering value contextualized to SELL". Shortly, I will teach you how to provide the latter type of value in your emails as an important part of the "5-Step Addictive Writing" formula. For now, I am going to teach you how to incorporate the same principle into creating freebies, or what I call "The Million-Dollar 12-Step Approach To Freebie Creation". The italics at the end of each step below is me taking the "male sex performance" niche as an example, and with that, here they are in ORDER: (1)Gratitude: Start with thanking them for joining your newsletter, let them know they are part of a growing community of folks who've put the problems well and truly behind them, and tell them you can't wait to share more in future emails. (eg. "Many have put their bedroom performance vows behind them using the very things you are about to learn in my newsletter".) (2)Persona: Introduce yourself, or your persona, as an "expert", "researcher", "student", "enthusiast", "former victim", or even "detective", and tell them the length of time and the extent you've gone to solve the problem so your readers don't have to. (eg. "I was at a low point in my life where intense stress was affecting my performance, and along with it, my self-esteem when I couldn't "perform". I did not want to put my relationship with my wife in danger. This marked the start of my passionate journey for a solution"). EMAIL ADDICTION – HOW TO WRITE EMAILS THAT ADDICT YOUR SUBSCRIBERS TO YOUR EVERY WORD | Page 43 TheBizHelp.us

44. LOUIS KENNEDY 44 (3)Acknowledgement: Address the problem they are suffering from, empathize, innumerate the mental, physical, financial effects and discuss the causes, give them a list of solutions typically (falsely) promoted elsewhere. (eg. "That was me then, and thanks to the solution I am about to share with you, this is me NOW. It still shocks me how badly I was suffering back then; trust me, you won't know quite how badly until you actually solve it. So now, I KNOW what it means to have low self-esteem, to be laughed at and be called "hopeless", to have other areas in my life suffer because of resulting low self-esteem. And over-the-counter solutions don't exactly help either.", etc.) (4)The Bad News: Take those solutions one by one and dissect them, discussing myths, misconceptions, potential dangers and the costs in time, money and energy involved. (eg. "Beyond being potentially harmful to the kidneys, over-the-counter pills can be very expensive and what's worse, you will develop psychological dependency to them over time that is hard to break") (5)The Good News: Tell them that you (or the product you are about to recommend) have stumbled upon a solution that is cheap, effective and time and energy-saving. Here, you can even quote whatever scientific or authority citation you can from research to include and lend credibility to the method. (eg. "Onion juice! Cheaply available, all-natural, and consumed a certain way, at a certain time at night, can skyrocket testosterone, purify blood, dilate blood vessels, powerfully improve performance"). (6)Principles: Discuss the principles behind why the solution works so well. Give whatever empirical or scientific rationale that you can. Bear in mind, you are discussing EMAIL ADDICTION – HOW TO WRITE EMAILS THAT ADDICT YOUR SUBSCRIBERS TO YOUR EVERY WORD | Page 44 TheBizHelp.us

45. LOUIS KENNEDY 45 PRINCIPLES, and not METHODS here. You aren't telling them how to implement this just yet. (eg. "Onion has Sulfur and other testosterone-boosting compounds that... etc.") (7)Methods: Here, you start discussing the methods that have been proven to work fairly well in putting the principles they learn at step 6 into action. (eg: "Consume onion juice at this time in the day to increase your sex drive"). (8)Method Deficiencies: Discuss the challenges that can potentially get in the way of implementing the solution or deriving the full beneficial impact of your recommendation. (eg. "Onion juice, as powerful as it is for increasing testosterone and boosting sexual performance, can lead to bad breath, and body odor, all of which can be off-putting for you and your partner. And its intense taste does not help.") (9)Solve The Deficiencies: Discuss how you can counter all the challenges previously mentioned in part (8), and how you can further improve the benefits of having a glass of onion juice every night before sleeping. (eg. "Here's how to counter these challenges: Mix half a tea-spoon of mustard and squish in your mouth, and then take another half tea-spoon and swallow to kill the bad breath, and at the same time, benefit from the huge sex-boosting nutrition profile and longevity benefits of mustard!") (10)More Deficiencies: "But here, we are presented with another set of challenges:" - and get into what they are, and how addressing them is beyond the scope of the short guide, and require a much more in-depth explanation. EMAIL ADDICTION – HOW TO WRITE EMAILS THAT ADDICT YOUR SUBSCRIBERS TO YOUR EVERY WORD | Page 45 TheBizHelp.us

46. LOUIS KENNEDY 46 (eg. "Drinking onion juice, whilst in itself hugely beneficial, won't be too effective until and unless you reduce the estrogen-producing triggers in your body that results from lifestyle choices and being subjected to detergents, microwaved food, etc. which is why I have created this report/recommend this awesome report by So-And-So.") (11)Call To Action/Sell: Here, you go into detail - preferably in bullet points - into how the product you are selling will address all the challenges you mentioned in Part (10), and to click on a link to go and learn more about the program. Beyond that, mention any "discount" that might be applicable or any bonus that might be available as of the moment of your producing the freebie (though here, MAKE SURE you mention that it is limited and that you can't guarantee that the discount of freebie will always be available). (eg. "This is an incredible program practically takes your body, flips it inside out, rewires your "Manliness" on a hormonal and cellular level, and teaches you how to completely destroy any sex-drive robbing excess estrogen or chemical in your body that has been leading to bedroom embarrassments for all this time. But HURRY! The discount might not last too long. Click on the link below...") (12)Gratitude & Newsletter Pitch: Here's your chance to cement your relationship with your readers, tell them how honored you were to share your hard-earned lessons with them, tell them that you care and prove that by continuing to share amazing information with them in the coming emails, asking them to keep their eyes peeled. Here's a tip: BE SURE to include a link to the Opt-in page, and encourage those who haven't already done so yet to subscribe to your newsletter (in case the report reaches some of your readers through forwards and shares opposed to an actual subscription). EMAIL ADDICTION – HOW TO WRITE EMAILS THAT ADDICT YOUR SUBSCRIBERS TO YOUR EVERY WORD | Page 46 TheBizHelp.us

47. LOUIS KENNEDY 47 Here's another tip: Make sure you include a "PS" at the very end of the report (or reminder just before your video finished) about any limited-time offers and discounts you promised your readers about the program you are recommending. GOLDEN Extra Tip For Affiliate Email Marketers! By far one of the most powerful, profit-pulling methods I've EVER come across for recommending a product as an affiliate is, believe it or not, through making the product look deficient somehow, and still going ahead and telling your readers to BUY it! With the method I am about to teach you, don't be surprised if you OUTSELL competitors who "hype up" the same product in the best terms ;) Here's how it works: Inform your readers that the product you are promoting has a serious flaw/deficiency, even though it holds the KEY to solving all their problems on, say, page 25 or wherever you want them to pay particular attention to when they get their hands on it. Then, tell them if they buy the product you are recommending EMAIL ADDICTION – HOW TO WRITE EMAILS THAT ADDICT YOUR SUBSCRIBERS TO YOUR EVERY WORD | Page 47 TheBizHelp.us

48. LOUIS KENNEDY 48 through the (affiliate) link that you ask them to click on and then email you the receipt, you will send them a FREE extra supplementary PDF or video that does NOT come with the product itself! Tell them that the free PDF (or free video) that you've created was done to specifically address the deficiency in the product. For Example: Let's say you are in the Weigh Loss niche, and you are promoting the "Xtreme Fat Loss 2.0" as an affiliate, found here: (http://www.xtremefatlossprogram.com). You basically tell your subscribers that there is one fatal flaw in the program that can potentially HALT progress: The lack of anything addressing the MENTAL aspect of fat- loss. Here, you inform them that you've addressed this issue by creating a bonus PDF or video teaching them of a specifically designed EFT (emotional freedom technique) pattern, or hypnosis mp3, or whatever, that will tap deep into their subconscious minds, get rid of emotional obstacles, and make their transition with the difficult program so much easier! EMAIL ADDICTION – HOW TO WRITE EMAILS THAT ADDICT YOUR SUBSCRIBERS TO YOUR EVERY WORD | Page 48 TheBizHelp.us

49. LOUIS KENNEDY 49 OR, you can let them know that the ramification of such an extreme fatloss as a result of following the program will be the release of toxins that had been building up from years of neglect or unhealthy eating and life-style choices BACK into the blood stream, causing intense headaches, nausea, etc. and that you've created a bonus PDF on juicing vegetables that eases the detoxing symptoms and addresses that. Tell them you would send them these bonuses when they (1) order through YOUR affiliate link and (2) forward you their receipt/transaction email as proof they have done so (so you can verify with your commissions), and have you or your assistant email them back with these bonuses. I've literally had email subscribers buy a program they had already bought in the past TWICE just to get the bonuses I recommend to them! I can't wait for you to email me with similar "success stories" from following this method. *Grins With these CRUCIAL requisites in place, we are now ready to tackle all following emails we will send our subscribers, and finally address the subject of... EMAIL ADDICTION – HOW TO WRITE EMAILS THAT ADDICT YOUR SUBSCRIBERS TO YOUR EVERY WORD | Page 49 TheBizHelp.us

50. LOUIS KENNEDY 50 "The Five-Step Method For Writing Addictive Emails!" You've made it so far; Congratulations! This is the final piece to this guide, but it is the beginning of a long and extremely lucrative journey for you, and a value-laden one for your subscribers. In this section, you learn how to write emails that are not only engaging, informative, inspiring, etc. but ones that completely set you apart from your competitors! First, let's show you the sort of emails NOT to send: EMAIL ADDICTION – HOW TO WRITE EMAILS THAT ADDICT YOUR SUBSCRIBERS TO YOUR EVERY WORD | Page 50 TheBizHelp.us