[Increase Sales] How Fitness Studios Can Easily Attract More Customers And Boost Loyalty of Existing Members
A common problem with the health and fitness industry is a lack of customer loyalty. r r Nancy owns a womenu2019s only fitness studio with multiple locations for the past 12 years. She originally got lots of business because she offered specialty classes that werenu2019t offered by other studios. r r With the recent rise in popularity, she became excited that she would receive lots of new business, but the opposite happened: people were leaving her studio to go to the large group classes offered by the bigger gyms.r r Nancy reached out to a Growth Advisor to diagnose her decreasing market share. One of the key problems they uncovered was inconsistency in her services. When the bigger companies started offering her services with more resources, r Nancy was unprepared to make the necessary improvements..r r Nancyu2019s Growth Advisor highlighted some key marketing strategies that helped get people back in her fitness studios. r We presented a simple assessment tool to calculate the lifetime value of her customers, which highlighted the amount of resources it would take to secure a high-quality member for life.r r In order to test this, Nancy ran a low cost promotion to attract new customers. The key to this strategy is to bring in a large volume of new, excited customers that could help her assess what services were most worth her effort. These customers were able to give her valuable feedback on what they needed in a studio.r r After Nancy distributed this offer to multiple channels online and offline in her local neighborhoods and set up key strategic alliance partners, she saw a 33% increase in sales.r r Nancy also secured 18 new sign-ups for her premium membership, a 50% increase from the previous year. She was able to sustain a consistent membership model because she knew the value of fronting initial costs to u2018buyu2019 high-quality, loyal customers as well as included personalized touchpoints that are unique to each loyal member.
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