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Zinrelo loyalty program helps Coolhorse Increase Repeat Purchase Revenue by 98%,with a 12% Uplift in Customer Retention.

Zinrelo loyalty program helps Coolhorse Increase Repeat Purchase Revenue by 98%,with a 12% Uplift in Customer Retention.

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Zinrelo loyalty program helps Coolhorse Increase Repeat Purchase Revenue by 98%,with a 12% Uplift in Customer Retention.

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  1. Zinrelo loyalty program helps Coolhorse Increase Repeat Purchase Revenue by 98%,with a 12% Uplift in Customer Retention. About Coolhorse Coolhorse is a leader of superior online horse supplies, horse equipment including saddles, leg gear, roping, bits, horse trailers, and more! Coolhorse’s goal is to provide the most diverse assortment of quality horse care products and accessories at an affordable price. Coolhorse carry a wide selection of essential equine supplies to help customers care for their horses with ease. Objectives and Challenges During the engagement initiation with Zinrelo, the most pressing objective for Coolhorse was to increase their revenues & customer engagement. They also had an eye on the upcoming holiday season and wanted to maximize returns at that time.

  2. The Solution: A Rewards Program Zinrelo created the Coolhorse Rewards Program, and adopted a three-pronged, phase- wise approach to address these varied challenges. The solution focused not only on immediate benefits realization for Coolhorse, but its multiplication and sustenance over time. “We were able to capitalize on the holiday season wave with Zinrelo’s platform. Not only can Zinrelo help reap benefits, but also sustain such growth. Our repeat purchase revenue increased by 12.45% over and above our holiday season high.” Shelbi Johnson Marketing Manager at Coolhorse

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