Build vs Buy vs Customize Software: A Strategic Guide

1. Your software isn't broken. It's just no longer built for where your business is going. Whathelpedyouscaleyesterdaymaybeslowingyoudown today.

2. The Real Business Pain Manual workarounds Disconnected systems Rising license costs Slow innovation These are not IT problems. They are growth blockers.

3. The Big Decision Leaders Face Every growing business reaches this point: Build custom software? Buy off- the-shelf tools? Customize what already exists? The wrong choice can lock you in for years.

4. Why This Decision Matters A poor software decision leads to: Budget overruns Delayed product launches Limited scalability Growing technical debt Software choices = long-term strategy

5. Build Software (Full Control) Why teams build: Reality check: Completeownership Highercost,longertimelines, ongoing responsibility. Tailored workflows Competitive differentiation

6. Buy Software (Speed First) Why teams buy: Hidden cost: Fastdeployment Limitedflexibility,integrations fail, scaling becomes painful. Predictable pricing Vendor-managed updates

7. Customize (The Smart Middle Ground) High-growth businesses choose hybrid models. Customize only what creates value Use stable platforms Scale without vendor lock-in Balance speed + flexibility

8. Build vs Buy vs Customize Build: Maximumcontrol, maximum effort Buy: Customize: Faststart, long-term limits Strategicflexibility,scalable growth There's no one-size-fits-all answer.

9. Industry Shift Is Clear Modernbusinessesaremovingtoward: Modular systems Composable architectures Tailored digital experiences Generic software no longer wins.

10. Where Marencor Comes In Marencorhelpsbusinesses: Decide what to build, buy, or customize Reduce future technical debt Deliver scalable custom software solutions Technology aligned with business outcomes.