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Merch Trends 2020

Since the surge in music merchandise in 2016, the growth is not going to stop. In 2019 weu2019ve seen a steady rise in sales of licensed and promotional products: from Netflix fandom t-shirts to political campaign caps and magazine tote bags. Museums, media businesses, and fast-food chains are trying to keep up with hip-hop and K-pop stars. The merch craze is evolving, tapping into more industries and getting more customized.<br><br>ChampionHoodie blog offers our take on recent figures, some of the merchandise business's biggest goings-on, and what we should expect in 2020.

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Merch Trends 2020

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  1. Merch Market of 2020 Facts, Trends and an Infographic

  2. Entertainment is making up 44% of the market. • The global music merchandise market was worth $3.5 bn in 2018, over a billion more than the year before. • Taylor Swift makes $17 per ticket on merchandise sales. • Еhe highest paying audience attends K-pop, pop, and hard rock concerts.

  3. Trend 1: Intensified Competition - Major labels are splashing the cash to secure their positions and this trend doesn’t seem like it will lessen any time soon. - Universal Music Group bought European merch-maker EMP for over $190 m and LA-based company Epic Right. - Sony Music, acquired the merch division of the Araca Group in August and UK-based merch company Kontraband in September.

  4. Trend 2: More Online Sales • In August 2019, celebrity merch marketplace Represent bought concert merch platform Sidestep. It is a service where fans can pre-order tour apparel. • In October, YouTube announced its collaboration with Merchbar to help artists and influencers sell their merch right under their videos. • Entertainment companies are increasingly turning to print-on-demand services like Merch by Amazon.

  5. Trend 3: Closer to Luxury Fashion - Concert merch is having its fashion renaissance. - Celebrities collaborate with luxury designers or become visual artists themselves, do limited drops, sell in pop-up stores, and showcase the tees and hoodies at shows. - Brand and celebrity merchandise has become a form of street fashion. Kanye West is probably the most shining example. His Jesus is King sweatshirt costs $225 USD

  6. Trend 4: Eco-Friendly Blanks • In 2020 we’ll see more recycled materials, organic biodegradable fabrics and low impact dyes in promotional products. • Streetwear brand Public School won a $100,000 grant for its sustainability project. The company aims to transform the merch shirt from being disposable fashion into a garment with value.

  7. Trend 5: Fandom Mashup Merch Mashups are made by combining two fictional worlds or characters. - Fans have been doing it for ages. Now, merch companies are taking the trend into newer heights. Seamless crossover merch can draw fans from one property into another. It provides a refreshed look and unites two groups of extremely passionate fans in a desire to buy one t-shirt.

  8. Trend 6: Bold Campaign Merch The US presidential elections are due on November 3, 2020, which means we’ll see not only tough debates but also bold campaign fundraising merchandise. In fact, it’s already here: Democrat party rules require candidates to secure at least 130,000 unique donations to qualify for the next debate – and buying merch qualifies as a campaign contribution. In 2020 we’ll definitely see more attempts to engage with votes in any way possible. Some of it will probably be tasteless.

  9. Trend 7: Instant Moment Merch The development of print-on-demands platforms and services made it possible to use the momentum of any current viral topic, to create and ship products in a span of hours. We saw Kylie Jenner being quick enough to commercialize her “Rise and Shine” song. Entrepreneurs who are able to identify viral events and react fast can capitalize on the buzz. We expect every meme to have its own T-shirt next year.

  10. Trend 8: Personalization • With tech companies tapping into the merch market, customization becomes more possible. It’s okay if not everybody getting the same and it’s even better when your band tee is one of a kind. • English band Bring Me the Horizon has an unusual store to illustrate the tendency. Their website analyzes your Spotify data and generates a unique design. • We’ll also see more options for apparel cut, more fashion-forward blanks and maybe even cut-and-sew options. We believe that customization and the ability to produce on-demand will become massive.

  11. Everybody Merch! Source: merch report It looks like no business or celebrity can exist nowadays without their own merch. Museums and fast food chains alike adopt it in their marketing plans and we saw the news about church merch hitting fashion points.Our wardrobe may soon consist of branded apparel only.

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