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Think Performance-Based PR Works? Think Again

The allure of u201conly pay for coverageu201d PR is strong, but the reality is rarely as promised. In this compelling editorial from BPM-PR Firm, one of NYCu2019s most respected PR agencies, readers gain an inside look into why the pay-per-performance model is ineffective for todayu2019s brands. Drawing on two decades of results across industries, the firm illustrates how strategic planning, trusted media relationships, premium distribution tools, and performance-driven content creation form the foundation of real PR success.

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Think Performance-Based PR Works? Think Again

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