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Indian Matrimony Sites and their Efficiency

The origin, struggles, and reliability of the matrimony sites in India and how efficiency is affected.

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Indian Matrimony Sites and their Efficiency

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  1. are online matrimony in india efficient? A Story of Hundreds of Online Matrimonial Sites and Millions of Profiles. Source

  2. Introduction • Around the same time as Internet boom started in India, the online matrimonial portals likewise came into existence. • A country that believes in marriages are planned meeting up of couples, their stars, their horoscopes and their families, relies on highly accurate data. • The challenge of matchmaking is huge both in terms of information and co-ordinations. • Both economics and technology of this matchmaking business always experience changes.  https://matrimony.lallabi.com

  3. Understanding The Demand • Indian Internet Users are the Fastest Growing Globally • Online Services are becoming convenient, economical and less cumbersome. • Estimate of 50-55 million online subscribers enrolled their profiles and 2.5 million uploaded their profiles on Indian Matrimonial sites. • By 2018, it is said that the country's matrimonial business will acquire a size of the mega sector with a super target of Rs 1,000 crore in India. • Matrimonial websites are progressively turning into a superior choice for the new generation in their search for potential mates. https://matrimony.lallabi.com

  4. Understanding The Supply • Sites providing match making based on Age, Profession, Religion, Ethnicity and Caste based profiles. • Exclusive sites are popping up for different communities. • Conveniently anonymous, and could turn recognizable when things moved from one stage to another. • Data Mining and Analytics is gathering and processing the information of profiles to improve matching capabilities. • More investors are showing interest in building the site and adopting new technologies for better user experience. https://matrimony.lallabi.com

  5. Understanding the Challenges • Huge Data of profiles with different requirements and specific demands. • Adopting New Technologies and recruiting Experts. • Lack of research of ever changing dynamics and economics of marriage industry. • Poor understanding of the requirements and demands of the Millenials. • Neck to Neck Competition among the Sites. https://matrimony.lallabi.com

  6. Conclusion • Online Matrimonial sites are the reason for the paradigm shift in the traditional way of match making. • As the number of internet users are increasing, matrimonial sites are getting more subscribers which is making them into a huge data mine. • Few sites have succeeded in utilizing this data and delivering efficiently. • Few new sites are promising in terms of providing unique solutions and reliability. • Overall Efficiency is average and still has long way to go.

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