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Off-Page SEO

"Off-page SEO" (also called "off-site SEO") refers to actions taken outside of your own website to impact your rankings within search engine results pages (SERPs).

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Off-Page SEO

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Presentation Transcript

  1. SEO On-Page SEO Ishita Jha

  2. What Is On-Page SEO? On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals.

  3. Types Of On-Page Activities Included • E-A-T • Title Tag • Meta Description • Headlines • Header Tags • SEO Writing • Keyword Cannibalization • Content Audit • Image Optimization • User Engagement

  4. E-A-T - E-A-T, which stands for Expertise, Authoritativeness, and Trustworthiness, is the framework that Google raters use to assess content creators, webpages, and websites as a whole. • Title Tag - The title tag, an HTML tag that exists in the head section of each webpage, provides an initial cue or context as to what the topical subject matter is of the respective page it is on. • Meta Description - Meta descriptions, meta tags that provide a description of what the page is about, are often displayed in the SERPs underneath the title of the page. • Headlines - Your headlines need to spark interest for it to stand out on the SERPs – enticing users to click through and continue reading the rest of the content. • Header Tags - Header tags are HTML elements (H1-H6) used to identify headings and subheadings within your content from other types of text.

  5. SEO Writing - There is a strategy behind writing solid SEO content – and it is more than just keyword research and fill in the blanks. • Keyword Cannibalization - It’s important to identify whether keyword cannibalization exists on your website and resolve it right away. • Content Audit - Evaluate whether your existing content is achieving its goals and gaining ROI. Identify whether the information in your content is still accurate or has become stale (or even outdated). • Image Optimization - Image optimization has many advantages, such as: Additional ranking opportunities (show up on Google Image Search), Better user experience, Faster page load times. • User Engagement - The other half lies in making sure that users will not bounce – but instead, they’ll continue viewing your content, interacting with it, and keep coming back for more.

  6. Thank You

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