Download
search engine optimization n.
Skip this Video
Loading SlideShow in 5 Seconds..
Best Digital Marketing Training Institute in Pune - SEO, SEM,SMO, SMM & Email Marketing PowerPoint Presentation
Download Presentation
Best Digital Marketing Training Institute in Pune - SEO, SEM,SMO, SMM & Email Marketing

Best Digital Marketing Training Institute in Pune - SEO, SEM,SMO, SMM & Email Marketing

3 Views Download Presentation
Download Presentation

Best Digital Marketing Training Institute in Pune - SEO, SEM,SMO, SMM & Email Marketing

- - - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript

  1. Search Engine Optimization https://www.victoriousdigital.in/

  2. Keypoints • What is SEO? • Types of SEO • Search Engine Basics • On Page SEO • Important Terms • Off Page SEO • SEO Concepts Or Terminologies • Black Hat SEO Techniques • Google Algorithms https://www.victoriousdigital.in/

  3. What is SEO ? • “ SEARCH ENGINE OPTIMIZATION ” is the process of improving the visibility of a website on organic (Natural or free) search engine result pages. • Basic Terms – 1) Domain 2) Extensions 3) Hosting https://www.victoriousdigital.in/

  4. Types of SEO Black Hat SEO Grey Hat SEO White Hat SEO ON Page SEO OFF Page SEO https://www.victoriousdigital.in/

  5. Search Engine Basics • Search Engine – A program that searches for an items in a database that corresponds to keywords or characters specified by the user. • Important Processes in Search Engine • 1) Indexing • 2) Crawler • 3) Crawling https://www.victoriousdigital.in/

  6. On Page SEO Title – Meta tags & Meta Title Description Keywords – Types Image Optimization Link Optimization HTML Optimization – Heading tag - BOLD tag - Italic tag - Anchor tag / Hyperlink  XML Sitemap HTML Sitemap Robots.txt https://www.victoriousdigital.in/

  7. Important terms 404 Error or Page Not Found Error Canonical Tag Redirection : 1) 301 redirection 2) 302 redirection https://www.victoriousdigital.in/

  8. OFF PAGE SEO Search Engine Submission – Entireweb , gigablast , exactseek Directory Submission – fivestarscenter , Directorycave , justdirectory Free Classified Submission – OLX , Quicker , Indiamart Image Submission – Pinterest , Photo bucket , Tumbler Social Bookmarking Submission – Tumbler , Instapaper , Redit Documentary Submission – PPT / PDF / VIDEO - issuu , sendspace , filecloud Article Submission - articlesfactory , openarticles , insertarticles Guest Posting - Edugorilla , search engine land , travel blog https://www.victoriousdigital.in/

  9. SEO concepts or Terminologies Bounce Rate Keyword Density Google Sand Box Effect Google Penalty Domain Authority ( DA ) Page Authority ( PA ) Inbound Links Outbound Links Link Building Do Follow Links https://www.victoriousdigital.in/

  10. Black hat seo techniques Irrelevant Keywords Keywords Stuffing Tiny Text , Hidden Text & Hidden Links Cloaking Duplicate Content or Mirror Site Blog Spam or Comment Spam Link Farm Doorway Pages https://www.victoriousdigital.in/

  11. Google ALgorithm Google Panda Google Penguine Google Humming Birds https://www.victoriousdigital.in/

  12. Google Mobile Friendly Update Google Exact Match Domain ( EMD ) Google Pigeon https://www.victoriousdigital.in/

  13. Contact us Victorious Digital  Office No – 310, 3rd Floor, Above Panchali Hotel, JM Road, Shivaji Nagar, Pune  9545022110 / 9579932978 victoriousdigital2015@gmail.com https://www.victoriousdigital.in/ https://www.victoriousdigital.in/

  14. Thank you https://www.victoriousdigital.in/