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Digital Marketing Training Institute & Courses Pune

100% Practical & Job Oriented Training Program!!<br>We Are The Best Digital Marketing Training Institute, & Digital Marketing Courses In Pune Which Provide 100 % Placement Assistance to Job Seekers at Affordable Fees.

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Digital Marketing Training Institute & Courses Pune

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  1. dIgital marketing www.victoriousdigital.in

  2. What is digital marketing? Digital marketing is the marketing of products or services using digital channels to reach consumers, mainly on the internet, but also including mobile phones, display advertising, and any other digital medium. www.victoriousdigital.in

  3. Methods of digital marketing • SEO-free ads (Search Engine Optimization) • SEM-paid ads (Search Engine Marketing) • SMO-free ads (Social Media Optimization) • SMM-paid ads (Social Media Marketing) • E-MAIL DIRECT MARKETING www.victoriousdigital.in

  4. Website Planning 1.Domain-Domain is an unique name that identifies a website. Ex-www.victoriousdigital.in 2.Hosting- Web hosting is service providing space on internet for websites. Ex. Godaddy.com, Net4.in, Doteasy.com www.victoriousdigital.in

  5. How was your website? • It should be dynamic pages. • It should be mobile responsive. • Front page should be looking attractive. • It should be user friendly. • It should be SEO friendly. • It should be fast loading. • It should have simple content. www.victoriousdigital.in

  6. Search Engine • Search Engine-Search engine is a service that allows Internet users to search for content via the World Wide Web. Ex- Google ,Bing ,Yahoo ,Ask.com etc. • Search Engine Work- • Crawler-It is a program that helps in collecting information about a website and the links related to them. • Crawling-It is the process of crawler to visit a web page, read it and follow the links to other web pages of the site. • Indexing-It is the process of recording information for easy and quick retrieval upon search query. www.victoriousdigital.in

  7. What is SEO? SEO  (Search Engine Optimization) is one of the techniques used to improve traffic to a website by obtaining a high-rank placement in the Search Engine Results Page (SERP) such as Google, Bing, Yahoo and others. Types of SEO SEO are mainly perform in two way, they are; 1.On-Page SEO 2.Off-Page SEO www.victoriousdigital.in

  8. On Page SEO On Page SEO refers to all the things that we do within our website such as title, description, content, image, keyword stuffing, internal linking, etc. Overall the on-page technique means structuring or building your website to be search engine friendly. www.victoriousdigital.in

  9. On Page SEO Techniques 1.Meta Tags Optimization. • Meta Title • Meta Description • Meta Keywords 2.Link Optimization. 3.Image Optimization. 4.HTML Tag Optimization. 5. Canonical Tag or Link. 6. 404 error / Page Not Found. 7 301 & 302 Redirection. 8 Robot.txt. 9 XML Site map . 10 HTML Sitemap. www.victoriousdigital.in

  10. SEO CONCEPTS Bounce Rate-Bounce rate is the percentage of single page visitors. It is the number of visits in which a person leaves your website from the landing page without browsing any further. Bounce rate = (Total Number of Visits viewing one page only / Total number of visits)*100 Keyword Density -Keyword density is the percentage of the number of times a keyword appears on a page divided by the total number of words in that page. Formula: (Number of keywords/ Total number of words) * 100 www.victoriousdigital.in

  11. Sandbox Effect- The Google sandbox refers to a commonly held belief that Google has a filter that places all new websites under restrictions for a certain amount of time to prevent them from ranking in searches. Google Penalty- A Google penalty is the negative impact on a website's search rankings based on updates to Google's search algorithms and/or manual review. Page Rank- Page Rank (PR) is an algorithm used by Google Search to rank websites in their search engine results . Old domain age, Content best , SEO quality store www.victoriousdigital.in

  12. Domain Authority –Domain authority is a measure of the power of a domain name and is one of many search engine ranking factors . Itis based on three factors Age, Popularity, and Size.  Page Authority - Page Authority (PA) is a score developed by Moz that predicts how well a specific page will rank on search engine result pages (SERP). Link Building –Link building  refers to the process of getting external pages to link to a page on your website. Link Farming –A link farm is a website created only for the purpose of increasing the link popularity of another site by increasing the number of incoming links.  www.victoriousdigital.in

  13. Inbound Links-Inbound links are the links that are pointing to your website from other websites.  They are also known as Back links. Outbound Links –Outbound links are the links that are pointing to different websites from your websites. Do follow Links-Do follow link passes link juice and they definitely help you much, in order to achieve good page rank. As it instructs search engine spiders to follow this link. No follow Links-No follow links are those links which contain  Rel =”No follow” attribute. These links don’t play any role in improving SEO ranking or visibility of your website. www.victoriousdigital.in

  14. Black Hat SEO In search engine optimization (SEO) black hat SEO refers to the use of aggressive SEO strategies, techniques and tactics that focus only on search engines and not a human audience, and usually does not obey search engines guidelines. • Unrelated Keywords. • Keyword Stacking and Keyword Stuffing. • Tiny Text, Hidden Text, and Hidden Links. • Cloaking. • Duplicate Content or Mirror Site. • Blog Spam or Comment Spam. • Doorway Pages. www.victoriousdigital.in

  15. Google Algorithm 1.Google Panda-Launch date: February 24, 2011Hazards: Duplicate, thin content, user-generated spam, keyword stuffing. 2.Google Penguin-Launch date: April 24, 2012Hazards: Quality back links check , low quality back links check , webmaster tool master instruction follow or not. 3.Google Hummingbird-Launch date: August 22, 2013Hazards: It follow visitors query and pay attention and provide perfect match result. 4.Google Mobile Friendly Update- Launch date: April 21, 2015Hazards: Designed to give a boost to mobile-friendly pages in Google’s mobile search results. 5.Google EMD Update-Launch date: sep 12 Hazards: Exact quarry is matched with visitors quarry is called EMD. 6.Google Pigeon- Launch date: July 24, 2014 Hazards: Local business Ranking page. www.victoriousdigital.in

  16. Google Analytics Google Analytics is a free web analytics service offered by Google that tracks and reports website traffic . How it is connected ? Google Analytics is a software that is connected to your website through a piece of tracking code. This is a small piece of JavaScript code that is made within your analytics account. The account holder generates this code and then places it into the HTML back end of their site. www.victoriousdigital.in

  17. Web Master Tool • Google Search Console (previously Google Webmaster Tools) is a no-charge web service by Google for webmasters. It allows webmasters to check indexing status and optimize visibility of their websites. • As of May 20, 2015, Google rebranded Google Webmaster Tools as Google Search Console. In January 2018, Google introduced a new version of the Search Console, with a refreshed user interface and improvements. www.victoriousdigital.in

  18. Off Page SEO Off page SEO refers to techniques that can be used to improve the position of a website in the Search Engine Result Pages (SERPs). www.victoriousdigital.in

  19. Off Page SEO Techniques List of top 8 best Off Page SEO techniques – • Directory submission sites • Bookmarking submission sites • Image submission sites • PPT and PDF submission sites • Classified submission sites • Press Release submission sites • Blog submission sites • Forum Posting submission sites www.victoriousdigital.in

  20. SEM(Search Engine Marketing) SEM (Search Engine Marketing) is the process of gaining website traffic by purchasing ads on search engines. Some of the most common terms also used to refer to SEM activities: • Paid search advertising • PPC (pay-per-click) • CPC (cost-per-click) • CPM (cost-per-thousand impressions) Note- Most search ads are sold on a CPC / PPC basis, but some advertising options may also be sold on a CPM basis. www.victoriousdigital.in

  21. Campaign Types of campaign- 1 search network. 2 display network. 3 search with display network. 4 video. 5 app promotion. 6 mobile marketing. 7 remarketing. www.victoriousdigital.in

  22. Steps Of Creating Campaign 4 Steps- (For Search Network) 1. Select campaign settings. 2.Create ad groups. 3. Create ads. 4.Review ad groups. www.victoriousdigital.in

  23. SMO(Social Media Optimization) Social media optimization is a process of making your website social media marketing ready. www.victoriousdigital.in

  24. SMM(Social Media Marketing) Social media marketing is a long-term process, where we concentrate on posting updates, social media campaigns, social media customer services, and branding activities. Even though, many of you might consider SMO as a part of SMM, but the fact remains, SMM starts when SMO ends. www.victoriousdigital.in

  25. Social Media Platform 1.Face book 2.Instagram 3.Google+ 4.Twitter 5.LinkedIn 6.YouTube www.victoriousdigital.in

  26. Contact Us Victorious Digital  Office No – 310, 3rd Floor, Above Panchali Hotel, JM Road, Shivaji Nagar, Pune  9545022110 / 9579932978 victoriousdigital2015@gmail.com https://www.victoriousdigital.in/

  27. Thanks You www.victoriousdigital.in

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