SEA_01_niacinamide
SEA_01_niacinamide
SEA_01_niacinamide
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Presentation Transcript
iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii Southeast Asia Beauty Trends Growth in searches for “niacinamide” in Indonesia • The searches for “niacinamide” are increasing in Indonesia. It was found that young consumers under the age of 29 are attracted to the products with “niacinamide”. • The products are used to brighten the skin and lighten the acne scars. This ingredient continues to attract consumers in Indonesia because “whitening” and “anti-acne” are the top 2 preferred skincare product functions among the Indonesian women especially the younger age group. (Source: www.statista.com) • Preferred purchasing channel by consumers are online and mainly from Shopee. What is “niacinamide” and its benefit? Niacinamide is a form of vitamin B3 which prevents water loss and retain skin's moisture content. It is also known to increase keratin. Niacinamide may be helpful for severe acne, especially inflammatory forms like papules and pustules. Over time, fewer lesions was seen and improved skin texture. When it comes to aging skin, niacinamide improves the surface structure, helping smooth out skin's texture and reduce the look of wrinkles. Keeping skin smooth and moisturized, a natural reduction in pore size over time. South East Asia Beauty Trends Growth in searches for “niacinamide” in Indonesia
If a single ingredient can solve most of the skin problems, then it is really attractive especially when almost 30% of female in Indonesia has acne problem followed by dry and dull skin. (Source: www.statista.com) SOMETHINC and ORDINARY are 2 top brands which was also searched together with “niacinamide”. Top Brand Product Reviews 01 SOMETHINC Niacinamide + Moisture Beet Serum South East Asia Beauty Trends Growth in searches for “niacinamide” in Indonesia
02 THE ORDINARY Niacinamide 10% + Zinc 1% For more beauty market updates and trends in China • Visit MeasureCommerce’s website • Subscribe to MeasureCommerce’s newsletter • Contact us at contact@measurecommerce.ai • Follow MeasureCommerce on LinkedIn • Follow MeasureCommerce on WeChat South East Asia Beauty Trends Growth in searches for “niacinamide” in Indonesia