Digital Marketing Basics
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Presentation Transcript
An Integrated Approach To Online Marketing Aditya Babele (Digital Marketer)
Index 3 3 3 6 11 Basic of Marketing What is Marketing? What is Traditional Marketing? What is Digital Marketing? Similarity between Traditional Marketing and Digital Marketing. Difference between Traditional Marketing and Digital Marketing. Pros of Traditional Marketing and Digital Marketing. Market practice used by Business User. 14 17 21 Growth of Marketing Factors that affect growth of Marketing. Customer demands affect growth of marketing- Production Era Sales Era Marketing Era Relationship Era 23 23 26 26 27 27 28
Basic of Marketing What is Marketing? Marketing refers to activities or set of processes that a company undertake to create, communicate, and deliver value to customers. What is Traditional Marketing? 1 - Traditional marketing refers to the conventional methods and techniques used to promote products or services. 2 - It includes various offline channels and mediums to reach and engage with target audiences. 3 - Here are some common forms of traditional marketing:-
A - Print Advertising - This involves advertisements in newspapers, magazines, brochures, direct mail, and other printed materials. B - Broadcast Advertising - This involves advertisements on television and radio. C - Outdoor Advertising - This involves advertisements on billboards, posters and banners.
D - Sponsorships - Companies may engage in sponsorships to associate their brand with events, sports teams, charitable causes, or public activities. E - Direct Sales - Traditional marketing involves face- to-face interactions through direct sales efforts. This can include door-to-door sales.
What is digital marketing? Digital marketing encompasses various strategies and techniques used to promote products, services, or brands through digital channels. It leverages the internet, mobile devices, social media platforms, search engines, email, and other digital platforms to reach a targeted audience and drive engagement, leads, and sales. Digital Platforms
Here are some key aspects of digital marketing: Search Engine Optimization (SEO): SEO focuses on improving a website's visibility and organic (non-paid) search engine rankings. It involves optimizing website content, keywords, meta tags, and other factors to attract more organic traffic from search engines like Google. Pay-Per-Click Advertising (PPC): PPC involves placing targeted ads on search engine result pages or other websites and paying only when users click on those ads. Popular platforms for PPC include Google Ads and Bing Ads.
Social Media Marketing: This involves promoting products or services through various social media platforms such as Facebook, Twitter, Instagram, LinkedIn, and YouTube. It includes activities like creating engaging content, running paid ad campaigns, and building a social media presence to engage and grow an audience. Content Marketing: Content marketing focuses on creating and distributing valuable, relevant, and consistent content to attract and retain a target audience. It includes blog posts, articles, videos, infographics, ebooks, and more. The goal is to provide valuable information that builds trust, brand awareness, and eventually drives conversions.
Email Marketing: This involves using email campaigns to communicate with potential or existing customers. Email marketing is effective for building customer relationships, promoting products or services, and driving conversions. It can be used for newsletters, promotions, abandoned personalized offers. cart reminders, and Influencer Marketing: Influencer marketing leverages the popularity and influence of individuals or social media personalities to promote products or services. Businesses collaborate with influencers who have a substantial following and engage their audience by endorsing or reviewing products.
Affiliate performance-based strategy where businesses reward affiliates for each customer or sale they bring through their marketing efforts. Affiliates can be individuals, bloggers, or other businesses with relevant audiences. Marketing: Affiliate marketing is a
Similarity between Traditional Marketing and Digital Marketing: Here are some similarities between traditional marketing and digital marketing:- A - Brand awareness - Both traditional and digital marketing aim to build brand awareness and promote a business, product, or service. B - Target Audience - Both types of marketing require understanding and identifying the target audience.
C - Marketing Strategy and Planning - Both traditional and digital marketing require strategic planning. D - Creativity and Content - Creative content plays a vital role in both traditional and digital marketing. E - Consumer Behavior - Understanding consumer behavior and motivations is crucial for both traditional and digital marketing.
F - Marketing Principles - The core marketing principles remain the same for both digital marketing and traditional marketing. T
Difference between Traditional Marketing and Digital Marketing: Here are some difference between traditional marketing and digital marketing:- A - Channels and mediums - i - Traditional Marketing: Traditional marketing relies on offline channels and mediums such as television, radio, print advertisements (newspapers, magazines), billboards, direct mail, and telemarketing.
ii - Digital Marketing: Digital marketing operates through online channels and mediums, utilizing the internet and digital technologies. B - Targeting and personalization - i - Traditional Marketing: Traditional marketing often targets a broader audience customization. without much ii - Digital Marketing: Digital marketing enables precise targeting and personalization.
C - Cost and budgeting - Traditional marketing methods are often more expensive compared to digital marketing. D - Interactivity and engagement - i - Traditional Marketing: Traditional marketing generally lacks interactivity and direct engagement with the audience. ii - Digital Marketing: Digital marketing thrives on interactivity and engagement.
Pros of Traditional Marketing and Digital Marketing: ? Traditional Marketing - A - Established Audience - Traditional media often has a loyal and established audience because Traditional media channels such as television, radio, newspapers, and magazines have been around for many years and have built loyal viewership or readership over time. B - Trust and Familiarity - Traditional marketing channels have a long-standing history and familiarity with consumers.
C - Wide Reach - Traditional marketing methods such as television, radio, print media, and outdoor advertising have the potential to reach a broad audience. D - Local Targeting - Traditional marketing allows businesses to focus their efforts on specific geographic areas. Local newspapers, radio stations, and community events can effectively reach a targeted audience in a specific region or locality. E - Non-Intrusive - Traditional marketing methods can reach consumers without interrupting their online activities or requiring their active engagement. Billboards, bus stop ads, and print media can be viewed passively by individuals in their daily routines, potentially capturing their attention effectively
Digital Marketing - A - Global Reach - Digital marketing allows businesses to reach a global audience. B - Highly Targeted Audience - Digital marketing enables precise audience targeting. C - Measurable Results or Trackable - Digital marketing provides extensive measurement and tracking capabilities.
D - Interactive and Real-Time Engagement - Digital marketing allows for real-time engagement and immediate feedback.
Marketing practices used by Business User: A -Traditional Marketing B - Digital Marketing C - Multi-Channel Marketing - Multichannel marketing refers to the practice of reaching and engaging customers through various marketing channels such as television, radio, print media, email marketing, social media, search engine marketing, mobile marketing, and more. Here, Customers have different experiences across traditional and digital channels. For example Billboard.
D - Omni-Channel Marketing - Omni-channel marketing refers to a strategic approach that aims to provide a seamless and integrated customer experience across multiple channels. Here, Customers have similar experiences across traditional and digital channels. Examples are Zomato and Swiggi.
Growth of Marketing Factors that affect growth of Marketing: A - Consumer Demand - The demand for goods and services plays a crucial role in market growth. B- Technological Advances - Technological innovations can disrupt existing markets and create new opportunities for growth.
C - Economic Conditions - The overall state of the economy, including factors such as GDP growth, inflation, interest rates, and employment levels, can significantly impact market growth. D - Government regulation and policies - Government regulations and policies can significantly impact market growth.
E - Social and Cultural Trends - Changes in societal values, demographics, and cultural preferences can shape market growth. F - Natural Disasters and External Shocks - Unforeseen events such as natural disasters, economic crises, pandemics, or political unrest can disrupt markets and impede growth.
How customer demands affect growth of marketing? A - Production Era - a) Standardization b) Mass Production c) Mass Availability For example - Ford Car Company o Henry ford realised that people demanded cheap personal vehicle. o He started mass production unit to make affordable cars. o He made the available everywhere.
B - Sales Era - a) Need Creation b) Being Visible For example - Coca cola o Coca Cola Company created a drink. o They use Santa clause during Christmas for marketing. o They launch aggressive campaign to make product visible. o In this way they generate need and made coca cola famous.
C - Marketing Era - a) Customer need b) Customization c) Anticipation Example of Marketing Era - Apple D - Relationship Era - Focus on - a) Customer loyalty b) Upsell and Cross-sell
Upselling is a sales technique where a seller encourages a customer to purchase a more expensive or upgraded version of a product or service. Cross-selling is a sales technique where a seller suggests and promotes additional products or services to a customer that are related or complementary to their current purchase. c) - Recurring Billing A recurring bill refers to a type of payment arrangement where a customer is billed regularly and automatically for a product or service on an ongoing basis. Examples of Relationship Era - Birthday Reward, Exclusive Member Offers etc.
This ebook is designed for beginners specializing in Digital Marketing. The ebook discusses various digital media and strategies on how to grow business online. This ebook is devided into two sections. The first section, basics of marketing, starts with an overview of marketing, traditional marketing, digital marketing followed by their similarities and differences and another section is growth of marketing, starts with the overview on factors that affect growth of marketing. This ebook describes topics in brief. To learn more about digital marketing, please visit our website- www.prodigitalnerd.in and Also read our blogs.
