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Public Relations - A Way to Success

Media Mantra is one of the fastest-growing Image Management and Public Relations consulting firm in India. Strengthened by a cohesive network across the country (Delhi, Bangalore, Mumbai, Pune, Chennai) and prolific relationships with prominent media platforms, Media Mantra ranked as the 9th fastest-growing PR firm in the world & the 2nd fastest in Asia.<br>Email:- info@mediamantra.net

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Public Relations - A Way to Success

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  1. PR Agencies have seen30% Growth rate (yoy) by PAST FIVE YEARS

  2. Public Relations Media Coverage is a process in which a particular piece of information is presented by media or press either as news, entertainment or as infotainment. It gives the extent of information dissemination as well as influence the audience while giving out the information. It can help to create a positive and better image to public opinion. Different types of media coverage can be defined as coverage style and mass media types

  3. Functions of PR To help brands build an impactful and positive image in the industry by designing powerful communication strategies using the most effective PR tools like press release, blogs, newspaper, events, campaigns, social media, and more. PR assists brands to regulate and distribute their message inside and out of the organisation to build brand identity and retention amongst the potential targets. Effective public relations functions can also promote your organization, help communicate during a crisis or defend its reputation from attacks people make on it in the media. • Media Coverages • Crisis Management • Event Management • Celebrity Coordination • Media Workshops Functions of PR

  4. PR Tools to Build your Business’s Reputation Public Relations Tools include sending out press releases, partnering with the media, using social media effectively, communicating with your employees, and corporate social responsibility.

  5. PR Tools to Build your Business’s Reputation Press Release - Press release is an effective tool to communicate brand message or relevant information as a part of mainstream or regular media including TV, newspaper, magazine or radio programme as such media are more impactful than advertisement. Public Events - PR professionals leverage every opportunity to speak about the brand and message of its clients publicly. Public events enable brand and its PR team to reach out to the maximum potential audiences and media. Newsletters - PR experts use newsletters to convey brand message, promotional offers, product information and more directly to the target customer instead of marketing the product directly Blogging - It enables brand to build and maintain a strong relationship with its online target audiences as it is an interactive and instant process. Articles, blogs, multimedia, press release and more are different forms of blogging. Social Media Marketing - PR specialist actively use this PR tool to directly connect with brand's target audiences, public, and investors. It is a two way communication platform to interact with masses.

  6. Benefits of PR on Brand Growth PR designs strategic communication process that develops mutually beneficial relationship between a brand and its publics. PR professionals leverage their expertise to frame communication process for organisations to boost credibility, create brand awareness, optimise customer relationships and build a positive image amongst various stakeholders.

  7. Why PR is important for Start-ups? Start-ups need PR influential storytelling to introduce and educate target audiences about a new product, idea or service. It also helps start-ups to acquire new customers, attract best talent, staking out its position among competitors and raise funds to expand the business. PR is a reliable and effective communication strategy that enhances the credibility of a brand by using mainstream media and other communication platforms.

  8. How can you use PR in your business? PR is the best tool to communicate effectively with publics within limited budget. PR professionals use several PR tools to reach out to the media to disseminate brand's message. For every small or large enterprise, PR can play an instrumental role in attracting new talent, enticing investors, raise awareness and draw new consumers. PR benefit brands to build brand retention and customer loyalty by communicating directly to the target audiences.

  9. Contact Us Our team would love to get in touch with you and understand your requirements Our Offices Contact • 1. Gurugram • Address: Unit- 33B, 34ABC, Tower B1, Ground Floor, Spaze ITech Park, Sohna Road, Sector 49, Gurugram-122001 • 2. Mumbai • Address: Phoenix House, 203 B Wing, 2nd Floor, Cabin No 06, Phoenix High Street, Lower Parel, Mumbai, Maharashtra 400013 • 3. Bengaluru • Address: Unit 315, Level-III Prestige Centre Point, No.7, Cunningham Road, Bengaluru, India, Pincode-560052 Visit: - www.mediamantra.net Email: - info@mediamantra.net Phone: - +91-9990795002

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