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Things Everyone Should Know About PR, 2020

2020 marks the end of the last decade and the beginning of a new one. Even in the world of Public Relations, the new 20s will usher in a shift in the way organizations perceive PR. The industry has undergone a tremendous change in the decade gone by and has much to offer in the new decade. PR as a profession has become more relevant than ever before. There is no doubt that it has become a quintessential part of oneu2019s organizational structure.<br>Email: info@mediamantra.net<br>Visit: https://mediamantra.net/

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Things Everyone Should Know About PR, 2020

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  1. Things Everyone Should Know About Public Relations, 2020

  2. With new developments constantly on the horizon, PR sector is having an exciting time. In the fast-paced environment of PR, if you want to thrive, you must constantly stay updated with emerging technologies and changing consumer expectations. With so many factors in play and new technologies springing up, right now is the perfect time to start updating to ensure you are ahead of the game. As we have already entered the new year, let’s explore top PR priorities and trends in 2020 that you must stay updated with.

  3. Industry Specialisation • We understand professional agencies are in demand more than ever, to support communications objectives of a business. But what we need to know is that businesses are preferring PR firms that are focussed on one industry. To stay ahead of the competitors in your industry, choose a PR firm that demonstrates a deep understanding of your business. We expect an increased demand for specialised PR firms in 2020.

  4. Data Influenced Campaigns • We are well informed that data plays a large role in curating Public Relations campaigns and measuring their impact, but it is projected to be even more important in driving value for PR firms in 2020. Thanks to technological advancements, data, now, is more accurate than ever which makes it obvious to influence campaign execution and evaluation process. The PR industry will use the data to build focused campaigns to reach more targeted audience.

  5. PR role in purpose-based communication  • The current media scenario and hyper-connected digital world, public relations have moved leaps and bounds from traditional press to effective community building and strategic advisory. This has opened avenues for us to be thinkers and enablers and not executors of press releases anymore. 

  6. Increased Demand for Accurate and Authentic Content • Content is the backbone of a brand’s value and has become a key part of PR strategies. People nowadays are more careful than ever about the content they consume, therefore, demanding more accuracy and transparency from the story’s brands tell. This makes it important for firms in Public Relations sector to come up with honest and authentic content and for clients to opt for such a PR firm.

  7. Technological Advancements • With so much to do and managing to do it efficiently, PR firms are actively looking for new tools and technologies to manage data collection, tasks and media monitoring in a smooth manner. 2020 is anticipated to be the year of introduction of new and more importantly, affordable technologies in Public Relations sector. Affordable technologies would enable PR firms to manage a better ROI for their clients. Also, it is vital for clients to stay updated with these technological advancements to filter and customise their requirements.

  8. The rise in the use of Artificial Intelligence (AI), Big Data, Internet of Things (IoT) and other technological advancements Leaving behind the redundant practices of public relations, the new age agencies have started riding on technological advancements like AI, big data and IoT. The decade will witness more usage of these advancements and try to ease the complex word done by the agencies. Udit Pathak, Founder-Director at Media Mantra explained that the new decade in the industry will be ruled by technology. PR professionals will start exhibiting more inclination towards artificial intelligence and big data analytics. PR professionals will use the available resources to incorporate with technology to pacify their work along with increased efficiency and reduced time.  

  9. Rising Micro-influencers PR The last decade saw a paradigm shift in the business of influencing. From agencies, the baton of being agents of influence has shifted slowly to organic and micro-influencers. The rise in micro-influencers shows the importance of the vast audience present and the need for brands to connect with their subjects through these influencers. The PR agencies now have a greater and complex role to play.

  10. Visit: https://mediamantra.net/ Phone: +91-9990795002 Email: info@mediamantra.net

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