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How Technological Evolutions Affect the News Media

How Technological Evolutions Affect the News Media

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How Technological Evolutions Affect the News Media

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  1. How Technological Evolutions Affect the News Media Chia-Chi Claire Lin

  2. Objective • The consequence of technological evolution in news media depend on their characteristics • How old media change to adjust the new technologies? • Channel • Content or Coverage • Editorial style • Marketing

  3. Past • What has been the impact of TV news on newspapers? • the effects of television on newspaper circulation • the relation of newspaper content to advertising and circulation • the competition between these two media outlets

  4. Past • Primary source of news • From newspaper to TV • Why? • No “new” news in newspaper anymore • Fresh on TV ↔ Dated in newspaper

  5. Past • Adjustment • Cut the price • Strengthen the quality of content • Trace the TV logs • Sell more Advertisement

  6. Past (Case Study– USA Today) • History & Introduction • National newspaper from 1982 • Around everywhere • It was designed specifically for the television generation • Who is the target?

  7. Past (Case Study– USA Today) • Strategy of Marketing • Coin box = Television set • Shorten coverage • Plenty use of color and picture → catch audience’s attention • More space for national news • Weather & Sports secession

  8. Past (Case Study– USA Today) • Short, simple and no in-depth writing → Fail in the market ?

  9. Present • What has been the impact of the Web on newspapers & TV news? • they have experienced a decline in customers • a new method in the newsroom • reach more audience

  10. Present • Primary source of news • TV still hold the domination BUT has decreased • People shift their preference when consuming the news • Why? • Flexible time and use • Both advantage from TV & Newspaper • Easy access

  11. Present • Adjustment • Development of mainstream media news sites • Integration between media • Familiar with variety of platform • New publishing pattern→ 24X7 publishing • News content

  12. Future • What from will news take via the computer instead of TV or newspaper? • Growth in online only publication • emergence of blogs as news source

  13. Future • Why blogs popular? • easy-to-create & low-cost • a broad range of information • informal writing style • higher band-width Internet access

  14. Future • How blog threaten the news media? • Speed (quickly posting) • updating frequently (keep stories new) • more angels (linking to other Web sites) • inside story (no outside pressure)

  15. Conclusion • More convenient for publisher & audience • For audience→ Varity choice of news media • For publisher→ efficient in their work • New media replace the old media?

  16. Questions?