How Technological Evolutions Affect the News Media Chia-Chi Claire Lin
Objective • The consequence of technological evolution in news media depend on their characteristics • How old media change to adjust the new technologies? • Channel • Content or Coverage • Editorial style • Marketing
Past • What has been the impact of TV news on newspapers? • the effects of television on newspaper circulation • the relation of newspaper content to advertising and circulation • the competition between these two media outlets
Past • Primary source of news • From newspaper to TV • Why? • No “new” news in newspaper anymore • Fresh on TV ↔ Dated in newspaper
Past • Adjustment • Cut the price • Strengthen the quality of content • Trace the TV logs • Sell more Advertisement
Past (Case Study– USA Today) • History & Introduction • National newspaper from 1982 • Around everywhere • It was designed specifically for the television generation • Who is the target?
Past (Case Study– USA Today) • Strategy of Marketing • Coin box = Television set • Shorten coverage • Plenty use of color and picture → catch audience’s attention • More space for national news • Weather & Sports secession
Past (Case Study– USA Today) • Short, simple and no in-depth writing → Fail in the market ?
Present • What has been the impact of the Web on newspapers & TV news? • they have experienced a decline in customers • a new method in the newsroom • reach more audience
Present • Primary source of news • TV still hold the domination BUT has decreased • People shift their preference when consuming the news • Why? • Flexible time and use • Both advantage from TV & Newspaper • Easy access
Present • Adjustment • Development of mainstream media news sites • Integration between media • Familiar with variety of platform • New publishing pattern→ 24X7 publishing • News content
Future • What from will news take via the computer instead of TV or newspaper? • Growth in online only publication • emergence of blogs as news source
Future • Why blogs popular? • easy-to-create & low-cost • a broad range of information • informal writing style • higher band-width Internet access
Future • How blog threaten the news media? • Speed (quickly posting) • updating frequently (keep stories new) • more angels (linking to other Web sites) • inside story (no outside pressure)
Conclusion • More convenient for publisher & audience • For audience→ Varity choice of news media • For publisher→ efficient in their work • New media replace the old media?