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Augmenting the Scope and Reach of Mobile Payments through Prepaid

Augmenting the Scope and Reach of Mobile Payments through Prepaid

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Augmenting the Scope and Reach of Mobile Payments through Prepaid

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  1. Augmenting the Scope and Reach of Mobile Payments through Prepaid 2nd Financial and Digital Payments Conference Hotel Taj Mahal Palace and Tower, Mumbai

  2. The Road Ahead… • Augmenting the Reach • Inclusive E payments through GiftMate • Conducive Ecosystem and Delivery • Augmenting the Scope • Customer Gratification Tool • Loyalty Solution Delivery • Case Studies • Mobile payments: Win-Win for all

  3. Augmenting the Reach • Inclusive E payments TG • Pre Earning Stage • Have Cash – Will Spend • Moderate Purchasing power but High Spending power • Young Adults • Very Tech Savvy • Willing to experiment

  4. Augmenting the Reach • Product Features www.giftmate.in • Innovative: Virtual credit against mobile phone • Instant: Sms’ed to the phone • Convenient: Resides on Mobile –easy to carry • Secure: 2 Factor Authentication • FREE to use: No charges for consumer Contd..

  5. GiftMate as an Inclusive financial tool • Conducive Ecosystem for Delivery • Load Points • 1300 The Mobile Stores across 200 cities • 3400 Sify iway cyber cafes across 154 cities • Online and Mobile • Redemption Points • Movie tickets across 300 cinema halls • Instant Mobile recharges (CDMA and GSM) sitting in your home/Lecture hall/Canteens • 3000 Online websites • 10000 Retail merchants • 150 Utility companies

  6. Augmenting the Scope • Customer Gratification Tool • Companies/Brands looking to engage its consumers • Mobile- Weapon of Choice • GiftMate provides ability to gratify/reward • Instantly • In smaller denominations • Lets consumer decide his/her end reward

  7. Augmenting the Scope • Flexible Loyalty/R&R Tool • Loyalty Programs Galore! • GiftMate delivers Loyalty Credit directly to the consumer’s mobile phone • Redemption- open or closed is seamless serving • Aspirations – lifestyle product as one can redeem while on the move • Ego – Consumer feels being in command

  8. Case Studies • Citibank Credit Card Loyalty Points Redemption Program • TG: 22-45 tech savvy customers • One of its kind redemption process in flat 2 minutes ! • Consumer can then buy movie tickets to perfumes

  9. Case Studies • Zapak users Loyalty Program • TG: 12-25 age group • Zapak gamers can redeem loyalty points for GiftMate credit • Zapak Monetization Initiative • Zapak free gamers can buy exclusive games on www.zapak.com • Load up phone with GiftMate • Buy games sitting at home

  10. Win Win… • Companies/Brands can monetize their networks • Zero logistics • Instant Delivery • Customer Delight • Mobile payment models • Greater Acceptance • Steady Revenue stream

  11. Thank You!rohan@paymate.co.in