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Cayman Islands Product Update

Cayman Islands Product Update

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Cayman Islands Product Update

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  1. Cayman Islands Product Update First Quarter 2008

  2. Agenda • Accommodation Update • Current Statistics • Current Room Stock • Occupancy Statistics • New Properties • New Developments • Product Enhancement & Development • New Initiatives • Cruise Update • PRIDE Update • Upcoming Product Offerings • Tourism Attractions Board Update • National Trust Update • Camana Bay Update • Restaurants • Sister Islands Update • Events

  3. ACCOMMODATION UPDATE

  4. Current Statistics

  5. Current Room Stock*GCM, CYB, LYB • As of February 5th 2008 • Based on available bedrooms

  6. Occupancy StatisticsGCM, CYB, LYB

  7. New Properties

  8. Pease Bay House - BT • 4 bedrooms & Children's den & baby room • 5.5 bathrooms • • Living room with piano • • Fully equipped kitchen • • Separate formal dining room• TV, Central air, high speed internet • Large patio with horizon pool, dining area & BBQ, Private tennis court

  9. Pelican Point - NS • 4 bedrooms, 4 bathrooms • • Living/dining room with Sat. TV, & high speed internet • Fully equipped kitchen • • Fully air conditioned and ceiling fans• Large patio • • Separate BBQ area

  10. Halycon Days - NS • 2 bedrooms & den,  2 bathrooms • Living/dining with Cable TV, internet access • Full kitchen • • Veranda with pool, outside BBQ • Boat dock

  11. New Developments

  12. Further updates • Treasure Island Hotel has re-opened • Hyatt Beach Suites has been renamed Grand Cayman Beach Suites • Brac Inn Hotel – proposed to open January 2009, 32 rooms, located on southwest side of Cayman Brac

  13. PRODUCT ENHANCEMENT & DEVELOPEMENT

  14. New Initiatives

  15. (CEPTS) Cayman Islands Environmental Project for the Tourism Sector • Consultant has been chosen (PA Consulting) • Programme will commence later this month. • The week of February 18th has been chosen for the launch • 7 Pilot Properties: • Southern Cross Club • Pirates Point • Little Cayman Beach Resort • Brac Reef • Sunshine Suites • Compass Point • Cobalt Coast

  16. Sustainable Tourism Week (STW) • Week of February 18-23 has been designated as STW. • Will be used to communicate a range of sustainable messages and will also be used to kick-off the Cayman Islands Environmental Project for the Tourism Sector (CEPTS). • Goal is to have a week of activities dedicated to creating the awareness of sustainable tourism development by highlighting initiatives and best practices, and encouraging debate, discussion, action and participation by all sectors of the community. • Guest Speaker, Ms. Deidre Shurland, Director of CAST will be assisting our private sector via one-on-one meetings.

  17. Cruise Update

  18. Berthing Facilities • CIG officially committed to the strategic decision of separating the cargo and cruise operations. • Cargo dock to be moved out of George Town to facilitate the construction of the cruise ship berthing dock at the current cargo dock • The location of the new cargo handling dock is still unknown. • Negotiations have started with at least two highly viable stakeholder investors and as a result a more strategic approach is being pursued. • This includes: • Reaching an agreement to satisfy local requirements for a thorough environmental impact assessment. • Agreeing to maintain berthing facilities within the immediate GT harbour area. • Increasing the space allotted for managing cruise passengers and thereby improving the visitor experience and • Agreeing to build the facility sufficiently strong to withstand major storms

  19. Nickelodeon Family Cruise • Nickelodeon and Royal Caribbean International have introduced a seven-day family cruise and has scheduled its inaugural trip for August 2008. • Impressed with what the Cayman Islands had to offer they have included Grand Cayman on their itinerary. • Only one trip is currently scheduled while the company assess the interest shown. • The “Nickelodeon family Cruise with Royal Caribbean” will feature Nickelodeon activities and entertainment such as live game shows featuring the Nickelodeon slime, visits with kids' favorite characters like Dora the Explorer and SpongeBob SquarePants.

  20. PRIDE Update

  21. What’s happened… November 2007 • Caribbean Tourism Day Event • (PRIDE Program Overview to Accommodation Sector) December 2007 • PRIDE Project Manager attends Sister Islands Tourism Association meeting on Brac to deliver PRIDE overview and Benchmark assessment results to attendees • Mystery Shopping for Accommodation and completion of CAL Service Standards • DAP Materials Development Continues (Know your CI Booklet and Notepads)

  22. Next Steps(07/08 Fiscal Year) January 2008 • Touch- Point Meeting begin with Industry Stakeholders (PROMISES) to share individual results • Customization of PROMISES Workshop • Service Standards Accommodation Results Due • Cayman  Airways Service Standards Inspections results Due • CAL SOP Completed and Distributed • DAP Materials Development Continues (Multimedia Campaign • Selection of additional training cadre members February 2008 • Presentation Event for Accommodation Service Standards Results to Accommodation Sector Industry  (TBC) • PRACTICES Training for CAL Employees in Grand Cayman and Miami (TBC)

  23. Next Steps(07/08 Fiscal Year) cont March 2008 • PROMISES ITS (PROMISES Programme Certification for PRIDE Project Team and cadre of trainers ) • PROMISES Workshops Begins • Initial Rollout to CIDOT Immigration and Customs. Followed by rollout to Tourism Industry  • PRACTICES Training for CAL • SOP Customization for Accommodation Sector April 2008 • Pre-Training: PRIDE Awareness Events (TBC) • PRIDE Programme media Blitz • PRACTICES Training for CIDOT staff • 18 PROMSIES Workshops

  24. Upcoming Product Offerings

  25. Cayman Airways Update CAL launches Brand Enhancement Campaign • Monday, November 5th introduced a newly enhanced livery of one of its 737-300 aircraft. • Over the next year other aircraft will get new identity • Other aspects of the brand enhancement campaign, such as uniforms, stationary, business cards, ticket counters, web-site, advertisements, vehicles and signage will be gradually updated according to replenishment needs.

  26. The National Gallery - New Facility • To date over 1.9 million dollars (financial goal is $2.5 million) raised • Building slated for construction in early 2008 • Site just off the Esterley Tibbetts Highway near the Harquail Theatre. • Hoped that the building will be ready for occupancy by fall 2008. • The larger facility will enable the gallery to host wider and more diverse types of functions and exhibitions than currently possible. • The new gallery will as host a permanent display area for Caymanian Art, and it will provide for more comfortable facilities for tourists and local visitors thereby enhancing their experience and appreciation of Caymanian visual arts. • The new facilities will also allow for the educational centre and classrooms to be housed on the same premises.

  27. Artist Rendition of New Gallery

  28. Tourism Attraction Board Update

  29. TAB Update The new monthly Director's Tour at the QE II Botanic Park. • Two-hour excursion personally led by the Park’s General Manager, Mr. Andrew Guthrie • Offering expert insights on what’s growing, blooming, and fruiting along the way. • Price: US$20 • Hours: 9 a.m. to 11 a.m. on the second Tuesday of each month. • (Exceptions: March (Orchid Show conflict) and May (Kew International Botanic Competition conflict).)

  30. TAB Update cont. Orchid Show - March 9 & 10 • Annual joint event hosted by both the Botanic Park & the Cayman Islands Orchid Society.  • An exhibition of locally grown orchids and a plant sale of specially imported orchids, most of which are in bloom. • Show not only showcases beautiful hybrid orchids, but also promotes the conservation of Cayman’s native orchids.  • The event has also become an occasion for educating gardeners on the techniques of growing orchids.  • Proceeds used for orchid conservation efforts to protect Cayman’s native orchids. • Price: regular admission of US$10. Children 12 and younger, free with parent. • Hours: 9 a.m. to 5:30 p.m. each day • More info is online at: http://www.botanic-park.ky/html/orchid_show.html

  31. TAB Update cont. The "Discover the East" Adventure Card • Price:US$16 • Free admission to Pedro St. James and the Botanic Park. • Additional free gifts and discounts at 10 eastern district attractions, restaurants, and businesses. • Available for sale at: Foster's Food Fair, Avis/Cisco, Grand Cayman Marriott Beach Resort, Pedro St. James Gift Shop, The Queen Elizabeth II Botanic Park Gift Shop, Compass Point/Ocean Frontiers, The Grandview on Seven Mile Beach, National Trust of the Cayman Islands, The Reef Resort, Pirate's Caves, and Lorna's Texaco in Bodden Town.  • More info is online at: http://www.tab.ky/html/adventure.html

  32. TAB Update cont. Pedro St. James Botanic Park New Directional Signage

  33. National Trust Update

  34. National Trust Update • New rack cards for the Mission House and Mastic Trail Guided Tours in circulation • Visitor Centre rack cards in design • New street signage for Mission House and Southern Mastic Trailhead. • Signage for Northern Mastic Trailhead, George Town Visitor Centre, Governor Gore’s Bird Sanctuary will be arriving and placed shortly • Signage will soon be in place for improvements to the Blue Iguana tour offered at the Botanic Park. Tours will be increased from twice weekly to twice daily commencing in the next few weeks. • “Uncle Sammy’s Pond” in West Bay has been purchased and will be developed with parking and a boardwalk for public enjoyment • The park adjacent to the Mission House is now open and includes a bird watching platform and children’s playground equipment.

  35. Harry McCoy Sr. Park - BT New Dart Park recently opened in Bodden Town, in vicinity of the Mission House

  36. Harry McCoy Sr. Park - BT Bird Watching Tower

  37. Camana Bay Update

  38. Camana Bay - Now Open Books & Books • South Florida’s premier independent booksellers opened 4th branch in Grand Cayman. • At Camana Bay, Books & Books will also hold regular reader and writer events, becoming a gathering place for booklovers across Cayman. • Books & Books at Camana Bay is open from 10am to 9pm Monday to Saturday.  Gift certificates are available in-store.

  39. Camana Bay - Now Open Hollywood Theaters • 6 screen cinema; stadium seating; high-back reclining seats • Offers staggered show times from early afternoon throughout the evening, with matinee prices available on shows before 6:00pm. • The cinema is fully ADA compliant, with wheelchair access in all theatres.

  40. Camana Bay - Now Open Cayman National Bank • In January 2008, Cayman National Bank opened the town’s first retail bank. • In a 5,000 square foot space on the ground floor of 62 Forum Lane, Cayman National offers ATM machines and both personal and business banking. • The branch at Camana Bay is Cayman National Bank’s sixth on Grand Cayman.

  41. Camana Bay - Now Open • Ernst & Young • London & Amsterdam Trust • Goldman Sachs • Dart Realty

  42. Camana Bay - What’s Coming NKY • Will present the latest collections from today’s top fashion designers straight from the runway. • Opening hours from 10:00am to 9:00pm Island Companies • Opening a flagship store in Camana Bay • In a 6,000 sq ft store designed to reflect Cayman’s historic homes, Island Companies presents designer jewellery and watches

  43. Camana Bay - What’s Coming Abacus • Opening early 2008 • Camana Bay’s first restaurant • Offering all day dining and a sophisticated lounge bar from the successful team behind Deckers: Markus Mueri and Neil Bryington. • Cafe-style seating will provide al fresco dining • Open kitchen will present the opportunity to watch the chefs at work • Private dining room for business meetings or special occasions.

  44. Camana Bay - What’s Coming Cafe Del Sol • Offering gourmet coffees and pastries • Set to open in early 2008 • Cafe del Sol will connect directly into Books & Books, allowing customers to enjoy a book or magazine with a cold drink or latte. • With internet stations and a community notice board Haagen-Dazs • The leading brand in premium ice cream, Haagen-Dazs will open its fourth store in Grand Cayman on The Paseo at Camana Bay.

  45. Restaurants

  46. Davie Jones Locker - GT • Set to be renamed the ‘Dog House’. • This continues the theme of other two restaurants in Grand Harbour called the Brick House and the Brew House • Now the third restaurant in the area owned by Harry Lalli. • Menu will be changed but otherwise it will continue to be a sports bar.

  47. Prime Churrascaria - WB • Opened 12th November 2007 • Located in Governor's Square • A new type of dining experience based on a Brazilian Churrascaria Steakhouse.

  48. Prime Churrascaria Cont.