6 Tips for Effective LinkedIn Marketing – From an Expert Digital Marketing Agenc

1. 6 Tips for Effective LinkedIn Marketing – From an Expert Digital Marketing Agency With nearly 900 million members across 200 countries, LinkedIn is one of the most prominent social media platforms – albeit with a difference. It is a social media platform designed to create professional connections and foster business growth. Many consider Facebook and Instagram with over a billion users more dominant social media platforms. Of course, they are. But when it comes to growing business, LinkedIn has no peers! LinkedIn’s solid and measurable results speak for its position across the virtual space. Several brands have witnessed a 30-35 per cent increase in buying interest from LinkedIn ad exposure, and marketers have seen up to 1.5 to 2X higher engagement and conversion rates on the platform. Besides, with approximately 57-59 million companies registered on LinkedIn, the platform offers business exposure like no other. However, to derive effective outcomes, entrepreneurs should leverage LinkedIn appropriately. FABTARY, one of the most trusted digital marketing companies, provides six tips for successful and effective LinkedIn marketing. How to Market Your Business Effectively on LinkedIn As an expert LinkedIn and digital marketing agency in Durban, FABTARY identifies the following as some of the most effective ways of marketing a business on LinkedIn. 1.Create a Powerful and Prominent Profile Creating a powerful profile is the first step, and it is free. But don’t be in a hurry to create a profile. Many businesses commit the mistake of creating profiles that don’t say anything substantial about their business or are kept incomplete. Accordingly, invest thought, time and effort in creating an impactful LinkedIn profile for your company.

2. To do so, include compelling yet actual facts and figures that speak to lengths about your company’s experience and expertise. Complement your profile with a professional, relevant and expressive picture of your business, perhaps your team, company logo, etc. and create a superb tagline that speaks about your business’s idea, approach and vision. Use a professional tone. Avoid jargon and slang while describing your business. Remember, it is LinkedIn. Hence, people expect a certain level of seriousness and professionalism in everything you do on it. Your profile page isn’t an exception. 2.Identify Your Target Audience Knowing whom to target can help you decide what kind of content to publish on your LinkedIn profile. For instance, if you are a financial software company, you’d want to connect with the CFOs, account managers and CEOs. On the other hand, if you are a database administration company, your primary target audience may include CTOs, IT managers, database administrators, etc., in a company. In the latter case, since you are considering technical professionals your target audience, ensure you include a technical flavour in your messaging while speaking about the holistic value it will create. But if your target audience is the company’s C-Suite, talk more about numbers, i.e., the value you’d deliver through your content. Ensure your content generates curiosity and drives action. Avoid blunt or generic messaging, as people aren’t here to acquire knowledge but know what you have in store. Identifying your target audience is crucial from the viewpoint of sharp and precise messaging. The shorter and the more useful, the better! The idea is to mean business and value with every word you say. 3.Create Diverse Content Do not stick to a particular form of content, for instance, text. LinkedIn is a vibrant platform capable of supporting various content formats. Accordingly, create diverse content through text, infographics and video. With regards to video content, 50-52 per cent of video marketers use LinkedIn video as a channel. Out of these, nearly 85 per cent have deemed it successful for them. Besides, video content generates more engagement (up to 5X) through comments. Working with an expert digital marketing company in Durban can help you create an appropriate mix of content and optimise your engagement. 4.Stay Consistent and Punctual with Postings Create content continuously and set a posting schedule. Adhere to it so that your followers and connections know when to look for your post on their feed. According to reports, the best time to post on LinkedIn is around 9 AM on Tuesdays and Wednesdays. Avoid posting on weekends, as they obviously are the worst days to post business content. Remain consistent with your postings to avoid inactivity. 5.Follow LinkedIn Influencers and Competitors

3. A lot is already and continuously said and posted on LinkedIn by various LinkedIn influencers and your competitors. So, enlist the best and the most influential ones across the space and follow them to learn and draw inspiration from them. While following influencers, business magnates, etc., helps you hone your professional language and type of content and get vital industry updates, following competitors can help you draw ideas from their strategies. 6.Give Paid LinkedIn Campaigns a Try LinkedIn allows you to run paid ads like Facebook. You can use the former’s matched audiences feature to directly target the users already engaged with you on your business website and those whose contact details are with you. With this user set, you should focus solely on conversion, as with these users, you would have already surpassed the awareness. Repetitive ad exposure and enticing content can help you stay visible to your target audiences and reap fruits. Conclusion Of course, achieving success on LinkedIn takes time and requires a significant amount of consistent effort and resources. Thus, the key to marketing your business successfully and effectively is to stay patient, invest in the right resources (for instance, an experienced digital marketing agency) and ensure the content remains in line with your target audience’s expectations. Responding quickly and tapping leads promptly should follow content postings to derive commercial value from your LinkedIn investment. Accomplish your business goals on LinkedIn with FABTARY, one of the best digital marketing companies in Durban, South Africa. FABTARY is a digital marketing agency with a difference. The agency provides comprehensive LinkedIn ideas and support to cover all your marketing needs on the platform. It includes everything from concept creation, identifying the target audience to creating content (text, graphics and video), ensuring regular postings and reporting and analysing results transparently. Write to FABTARY at info@fabtary.com to learn more about our LinkedIn marketing support.