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Retail Institutions by Store-Based Strategy Mix

MikeCarlo
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Retail Institutions by Store-Based Strategy Mix

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    1. Chapter 5 Retail Institutions by Store-Based Strategy Mix

    2. Chapter Objectives wheel of retailing, scrambled merchandising, the retail life cycle, explains retail strategy mixes

    3. Chapter Objectives how retail strategy mixes are evolving store-based strategy mixes food-oriented retailers general merchandise firms

    4. Retailer Strategy Mix firm’s particular combination of: store location, operating procedures, goods/services offered, pricing tactics, store atmosphere, customer services, promotional methods

    5. Earning Destination-Retailer Status price-oriented cost efficient upscale convenient dominant assortment superior customer service innovative or exclusive

    6. Figure 5-1: The Wheel of Retailing

    7. Figure 5-2: Retail Strategy Alternatives

    8. Figure 5-3: Scrambled Merchandising by a Shoe Store

    9. Retail Life Cycle Retail institutions pass through identifiable life stages introduction growth maturity decline

    10. Figure 5-4: The Retail Life Cycle

    11. How Retail Institutions Are Evolving Mergers, Diversification, Downsizing Cost-Containment Value-Driven Retailing

    12. Mergers, Diversification, and Downsizing Mergers: combination of separately owned firms (e.g., Movie Gallery and Hollywood Entertainment)

    13. Mergers, Diversification, and Downsizing Diversification: retailers become active in businesses outside their normal operations (e.g., Limited Brands)

    14. Mergers, Diversification, and Downsizing Downsizing: unprofitable stores are closed or divisions are sold off (e.g., Kmart)

    15. Methods for Cost Containment Standardizing procedures, store layouts, store size, product offerings

    16. Methods for Cost Containment Using secondary locations Placing stores in small communities Creatively financing inventories

    17. Methods for Cost Containment inexpensive construction materials simple fixtures & displays refurbished equipment

    18. Methods for Cost Containment cooperative buying cooperative advertising

    19. Table 5-1: Store-Based Retail Strategy Mixes Food-Oriented Convenience store Conventional supermarket Food-based superstore Combination store Box (limited-line) store Warehouse store

    20. Table 5-1: Store-Based Retail Strategy Mixes General Merchandise Specialty store Traditional dep’t Full-line discount store Variety store Off-price chain Factory outlet Membership club Flea market

    21. Convenience Store Strategy Mix

    22. Convenience Store

    23. Conventional Supermarket Strategy Mix

    24. Conventional supermarket

    25. Food-Based Superstore Strategy Mix

    26. Food based superstore

    27. Figure 5-7: Supermarkets Have Come a Long Way

    28. Combination Store Strategy Mix

    29. Box Store Strategy Mix

    30. Box Stores

    31. Warehouse Store Strategy Mix

    32. Warehouse Store

    33. Specialty Store Strategy Mix

    34. Specialty stores

    35. Figure 5-8: Old Navy – A Discount Power

    36. Traditional Department Store Strategy Mix

    37. Traditional Department Stores

    38. Full-Line Discount Store Strategy Mix

    39. Full Line Discount Store

    40. Variety Store Strategy Mix

    41. Variety Stores

    42. Off-Price Chain Strategy Mix

    43. Off-Price stores

    44. Factory Outlet Strategy Mix

    45. Outlet centers

    46. Membership Club Strategy Mix

    47. Flea Market Strategy Mix

    48. Flea Markets

    49. The end

    50. Figure 5-5: west elm from Williams-Sonoma

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