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Market Watchdog ™ Intelligent Retail Measurement

Market Watchdog™ is an innovative software system designed to revolutionize market research for retailers and suppliers. By continuously scanning retail data and identifying market trends, it provides actionable insights on underlying causes, competitive performance, and strategic opportunities. Unlike traditional methods, Market Watchdog™ automates complex analyses that typically require extensive expertise, allowing for quick, bias-free, and comprehensive reports tailored to client needs. Equip your business with the intelligence to thrive in today’s dynamic retail environment efficiently and affordably.

MikeCarlo
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Market Watchdog ™ Intelligent Retail Measurement

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  1. Market Watchdog™ Intelligent Retail Measurement

  2. The Scene Sales Data Products Retailer Market Research Company Supplier Market Research

  3. The Need • Market research has become Tactical • Suppliers need to know "Why", not just "What" - ASAP • Currently available IT can only provide "What" - finding "Why" is still too time-consuming and expensive

  4. What Is Market Watchdog™ • A software system that continuously scans retail data (POS, Census, etc.), identifies market trends, analyses them and provides clients with actionable findings – what caused the trend, where did it occur, how is the competition doing, etc. • Market Watchdog™ automates sophisticated analysis methods that until now could be executed only by knowledgeable people • Separating the wheat from the chaff, instead of lengthy reports - Market Watchdog™ provides the bottom line

  5. Market Watchdog™Features • Identifies market trends – in sales, market share, price, distribution level • Finds the causes of the trends using multi-level product categories drill down and market breakdown, including global trends, competition, and price • Competitors are found and analyzed at every level (supplier, brand, segment, etc.) • Flexible time base – from days and weeks, all the way to years • All analysis parameters can be defined by the client • Automatic report generation in diversified formats – HTML, XML, PDF, etc.

  6. How Does Market Watchdog™Work Transactions Alerts Database Point Of Sale Periodical Analysis Market Watchdog Data Census Special Analysis

  7. Bottom Line $ Retail Database Analysts Reports Management Market Research Provider Client Bottom Line Retail Database $ OLAP Management Analysts Manual – Costly and time consuming Getting Actionable Findings - Currently

  8. Shortcomings Of The Manual Process • Lengthy and expensive • limited frequency – strategic only, impractical for routine service • Tends to be biased • Tends to miss a lot

  9. The Impracticality Of Programming • The market is a highly complex environment that is rapidly changing in unpredictable ways • Programming, by its nature, is practical only in static, pre-defined environment • This leaves 2 options : • One-size-fits-all system, which is never the case • Customized or inhouse system - very expensive to build and maintain, way beyond the reach of all but a few

  10. It allows assembling systems that take the form of the mental models people use, and that operate in much the same way - Calculate Simulate Control Alert Learn The Technology Behind Market Watchdog™ • Tupai’s groundbreaking technology, Active Knowledge Networks, combines knowledge and intuition similarly to a knowledgeable analyst • The technology excels in highly complex dynamic environments

  11. $ Market Research Provider Client Bottom Line Retail Database $$$ Bottom Line Retail Database OLAP Management Analysts Market Watchdog Management Fully Automatic Market Watchdog™– A New Paradigm

  12. Market Watchdog™Advantages • Faster and cheaper. Virtually no marginal cost. • Unlimited frequency – both strategic and tactical • Unbiased • Comprehensive - everything is covered

  13. XML Report A Retail Database Report B Clean and filter retail data Report C Dispatch reports Market Watchdog™- The Process Market Watchdog Intelligent Correlation Finding Identify and explore trends Create overall findings XML hierarchy Produce customized reports, each manager gets what he needs

  14. Using MarketWatchdog™ • Fast and easy setup – no programming required • Unprecedented flexibility – customized services can be provided at a fraction of the cost and time required now • Unlimited scalability – any data, information and knowledge can be combined and extend the system • Non-intrusive – does not require a change in the existing IT systems

  15. Market Watchdog™Win-Win Paradigm • The Market Research provider can extend its offerings and increase its competitiveness by making a better use of its market information assets • The client can get a better market insight in an actionable form, cheaper and more frequently, which can improve its business performance while reducing costs

  16. Market Watchdog™Sample Report • Sample reports • Individual supplier • All suppliers

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