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Understanding Product Bundling and Product Bundle Pricing

More customers, larger average order values, and happy customers are other advantages of using product bundling by businesses. Bundles usually produce a feeling of urgency or scarcity, making the buyer desire to buy the package and not the item since they get discounts when they buy in bulk. Saving is what people appreciate for buying bundles and can yield higher conversion rates.

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Understanding Product Bundling and Product Bundle Pricing

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