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11 Deadly Landing page sins Every Marketer Needs to Avoid

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11 Deadly Landing page sins Every Marketer Needs to Avoid

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  1. APreparatoryTimeline 11 DEADLY LANDING PAGE SINS EVERY MARKETER NEEDS TO AVOID YOUR VISITORS DON’T UNDERSTAND WHAT YOU’RE OFFERING 1 Let’sfaceit, mostinternetusersareseekingfor informationthattheycaneasilyconsumeandgetvalue from. Ifyourlandingpageisn’tabletoconveyitspoint in5seconds, you’velostapossiblecustomer. YOUR VISITORS ARE NOT SURE ABOUT WHAT THEY NEED TO DO 2 Whileitisimportantforcustomerstoknowwho youareandwhatyou’reoffering, itisalso importantforthemtounderstandwhatthey needtodoafterreachingyourlandingpage: YOUR LANDING PAGE IS LOADING WAY TOO SLOWLY 3 Theloadingtimeofyourlandingpagehasadirect effectonitsconversionrates. Pagesthattakemore than2secondstoloaddon’tjustlosetheinterest ofthevisitors, butalsopossibleconversions. YOU’RE BUILDING YOUR LANDING PAGES FOR MOBILE ONLY 4 Whilemobileinternetusershaveexceedthose usingtheconventionaldesktop, itisalsoimportant tokeepinmindthatthedesktopaudience stillconstitutesabout42% ofyourwebsitetraffic. YOU’RE NOT A/B TESTING YOUR LANDING PAGES 5 Therearenohardandfastruleswhenitcomesto creatingaconvertinglandingpage. Whileacertain aspectmightworkbeautifullyforanother business, itmightmakeyourslosecustomers. YOUR CAMPAIGNS LEAD TO THE SAME LANDING PAGE 6 Youhavenarroweddownwhoyourbusinessis targetingintheconsumermarket. Butlet’stake intoaccountwhoactuallyconstitutesthattarget audience. YOUR LANDING PAGE LACKS VISUALS 7 AccordingtoastudybyZabisco, ourbrainprocesses 90% oftheinformationinvisualformat. Forthat matter, visualsareprocessed60,000timesfasterin thebrainthantextualcontent. YOUR LANDING PAGE DEMANDS A BIGGER COMMITMENT 8 Itisimportanttokeepinmindthatnotallyourlanding pagevisitorsareatthesamelevelinthesalescycle. While somemightreadilysharetheircontactinformationand convertwithyourbusiness, therearealsothosewho mightbeinterestedandneedalittlemorenurturing. YOUR LANDING PAGE DESIGN IS WAY TOO CLUTTERED 9 Whilewesayofferingmicroconversionsis sometimesimportant, itisalsovitalthatyour landingpageleadsthevisitortoonegoalandnot overwhelmshimwithmultipleoffers LACK OF TRUST ELEMENTS 10 Therearemultiplebusinesseswhoareofferingsimilar productsandservicesinthedigitalspacetoday.While someareconsiderablyoldintheindustry, therearea fewthathavejustbegunandarebuildingtheir reputationintheirtargetaudience. DISCONNECT BETWEEN THE AD AND THE LANDING PAGE 11 Don’tmisstheopportunitytoboastabitwith customertestimonials. Oneofthemostimportant andacommonreasonforbusinessestolose conversionsontheirlandingpage, isadisconnect betweentheadandthewebpagecopy.Reviews alwayscontributetothebrand’scredibility. CONGRATULATIONS! TIME FOR WEB DESIGN. CREATED BY: WWW.RAINASTUDIO.COM REFERENCE: HTTPS://WWW.INVESPCRO.COM/BLOG/LANDING- PAGE-SINS-MISTAKES/ AVAILABLE WEB DESIGN SERVICE ON FIVERR: WWW.FIVERR.COM/RAINASTUDIO

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