11 Things to do Before you Launch Your Landing Page

1. A P R E P A R A T O R Y T I M E L I N E 11 THINGS TO DO BEFORE YOU LAUNCH YOUR LANDING PAGE Test-drive your landing page offer If no one wants what your landing page offers, no amount of optimization can save the day. There’s some amount of finger-crossing in most launches, but consider taking the suspense down a notch by pre-testing your offer with a small group of people you know you can reach easily at no cost. Borrow another pair of eyes Once you’ve gotten some fresh perspective on your landing page offer, it’s time to get an outside view of your page itself. Look into the future When you’re fixated on your landing page’s conversion rate, it’s easy to forget that there’s a whole world of marketing outside its borders. But in fact, the buck doesn’t stop there. Not even on a sales page. Decide who you’re talking to Targeting shouldn’t start when you open up your ad platform of choice and start defining your audience. It should start with your offer and your landing page. Build your traffic strategy Every landing page or other piece of content intended to generate leads or sales needs a traffic strategy. In other words, how will people find it? Make sure your integrations are set up This one’s simple: check and double check that any new leads you capture are routed to the right place, whether that’s a list inside your email service provider or a webinar inside your webinar host account. Create your follow-up sequence It’s so easy to think “I’ll do it later.” After all, you haven’t even launched your page or gotten a single opt-in yet. What’s the harm in putting off setting up a follow-up email sequence, as long as you’re collecting email addresses and sending out what you’ve promised on your landing page? Plan your messaging about the page Remember how every landing page needs a traffic strategy? Well, the traffic source itself is just part of the picture. You also need messaging that will get visitors from your traffic source to your landing page. Decide how you’ll measure success What would it mean for your landing page to be successful?It has nothing to do with some industry- standard threshold for a “good conversion rate.” Have a backup plan If you’ve done everything above, your landing page has my vote for Most Likely to Succeed.But, for the sake of argument, say it doesn’t succeed. Say your conversion rate is dangerously low or the leads you’re getting aren’t sticking around long enough to become customers Flip to the end of the story Create a good offer and put it on a decent landing page, and it may very well keep converting month after month—even year after year. CONGRATULATIONS! TIME FOR WEB DESIGN. CREATED BY: WWW.RAINASTUDIO.COM REFERENCE: HTTPS://WWW.LEADPAGES.COM/BLOG/THINGS- TO-DO-BEFORE-YOU-LAUNCH-YOUR-LANDING- PAGE/ AVAILABLE WEB DESIGN SERVICE ON FIVERR: WWW.FIVERR.COM/RAINASTUDIO