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MKT 421 Week 1 Individual Understanding Marketing and Customer Relationships//tutorfortune.com<br><br>Click on below link to buy<br>https://tutorfortune.com/products/mkt-421-week-1-individual-understanding-marketing-and-customer-relationships<br><br>MKT 421 Week 1 Individual Understanding Marketing and Customer Relationships <br>Option #1: 1,078 words! A work!<br>Option #2: 1,214 words! A work!<br>Option #3: 1,282 words! A work!<br>Purpose of Assignment<br>Understanding marketing as a multi-step process relying on building successful customer relationships is essential to helping organizations grow and achieve their goals. This assignment defines marketing, the customer value proposition, and creating mutually beneficial relationships between the organization and target, as well as applies these concepts to the student to create a personal brand.<br>Assignment Steps<br>Resources: Week 1 textbook reading, Week 1 video, American Marketing Association Website, and University Career Center: Crafting Your Image<br>Scenario: You have just graduated from the University of Phoenix with your Bachelor's Degree. You have decided either to seek a promotion at your current work, explore new career opportunities, or open your own business and are using your marketing knowledge to position yourself for career growth.<br>Develop a 1,050-word response to the following using the scenario above:<br> u2022 Provide a definition of marketing from the American Marketing Association.<br> Define the customer value proposition. Discuss the differences between the<br> marketing process and advertising, the goals of creating a strong customer<br> value proposition, and the unique relationship that exists between company<br> and customer.<br> u2022 Use your workplace, a company you would like to work for, or an<br> entrepreneurial vision and apply the concepts of the customer value<br> proposition and relationship marketing to their operations. Introduce who the<br> company, or business idea is and what they do. Provide examples<br> demonstrating how the company uses these concepts successfully. Are there<br> any ways they can improve in these areas? How?<br> u2022 Determine how your own personal brand links to the organization's customer<br> value proposition. Discuss ways you can integrate a customer value proposition<br> and use relationship marketing to position yourself the best. Please share<br> examples to illustrate your thoughts and reasoning.<br>Cite a minimum of two peer-reviewed sources with at least one coming from the textbook, the Week 1 video, or the University Library.<br>Format your paper consistent with APA guidelines.<br>Click the Assignment Files tab to submit your assignment.<br>MKT 421 Week 1 Individual Understanding Marketing and Customer Relationships <br>Click on below link to buy<br>https://tutorfortune.com/products/mkt-421-week-1-individual-understanding-marketing-and-customer-relationships<br><br>
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MKT 421 Week 1 Individual Understanding Marketing and Customer Relationships//tutorfortune.com Click on below link to buy https://tutorfortune.com/products/mkt-421-week-1-individual-understanding-marketing- and-customer-relationships MK T 4 2 1 We e k 1 I n d i v i d u a l U n d e r s t a n d i n g Ma r k e t i n g a n d C u s t o me r R e l a t i o n s h i p s O p t i o n # 1 : 1 , 0 7 8 w o r d s ! A + w o r k ! O p t i o n # 2 : 1 , 2 1 4 w o r d s ! A + w o r k ! O p t i o n # 3 : 1 , 2 8 2 w o r d s ! A + w o r k ! P u r p o s e o f A s s i g n me n t U n d e r s t a n d i n g ma r k e t i n g a s a mu l t i - s t e p p r o c e s s r e l y i n g o n b u i l d i n g s u c c e s s f u l c u s t o me r r e l a t i o n s h i p s i s e s s e n t i a l t o h e l p i n g o r g a n i z a t i o n s g r o w a n d a c h i e v e t h e i r g o a l s . T h i s a s s i g n me n t d e fi n e s ma r k e t i n g , t h e c u s t o me r v a l u e p r o p o s i t i o n , a n d c r e a t i n g mu t u a l l y b e n e fi c i a l r e l a t i o n s h i p s b e t w e e n t h e o r g a n i z a t i o n a n d t a r g e t , a s w e l l a s a p p l i e s t h e s e c o n c e p t s t o t h e s t u d e n t t o c r e a t e a p e r s o n a l b r a n d . A s s i g n me n t S t e p s R e s o u r c e s : We e k 1 t e x t b o o k r e a d i n g , We e k 1 v i d e o , A me r i c a n Ma r k e t i n g A s s o c i a t i o n We b s i t e , a n d U n i v e r s i t y C a r e e r C e n t e r : C r a f t i n g Y o u r I ma g e S c e n a r i o : Y o u h a v e j u s t g r a d u a t e d f r o m t h e U n i v e r s i t y o f P h o e n i x w i t h y o u r B a c h e l o r ' s D e g r e e . Y o u h a v e d e c i d e d e i t h e r t o s e e k a p r o mo t i o n a t y o u r c u r r e n t w o r k , e x p l o r e n e w c a r e e r o p p o r t u n i t i e s , o r o p e n y o u r o w n b u s i n e s s a n d a r e u s i n g y o u r ma r k e t i n g k n o w l e d g e t o p o s i t i o n y o u r s e l f f o r c a r e e r g r o w t h . D e v e l o p a 1 , 0 5 0 - w o r d r e s p o n s e t o t h e f o l l o w i n g u s i n g t h e s c e n a r i o a b o v e : • P r o v i d e a d e fi n i t i o n o f ma r k e t i n g f r o m t h e A me r i c a n Ma r k e t i n g A s s o c i a t i o n . D e fi n e t h e c u s t o me r v a l u e p r o p o s i t i o n . D i s c u s s t h e d i ff e r e n c e s b e t w e e n t h e ma r k e t i n g p r o c e s s a n d a d v e r t i s i n g , t h e g o a l s o f c r e a t i n g a s t r o n g c u s t o me r v a l u e p r o p o s i t i o n , a n d t h e u n i q u e r e l a t i o n s h i p t h a t e x i s t s b e t w e e n c o mp a n y a n d c u s t o me r . • U s e y o u r w o r k p l a c e , a c o mp a n y y o u w o u l d l i k e t o w o r k f o r , o r a n e n t r e p r e n e u r i a l v i s i o n a n d a p p l y t h e c o n c e p t s o f t h e c u s t o me r v a l u e p r o p o s i t i o n a n d r e l a t i o n s h i p ma r k e t i n g t o t h e i r o p e r a t i o n s . I n t r o d u c e w h o t h e c o mp a n y , o r b u s i n e s s i d e a i s a n d w h a t t h e y d o . P r o v i d e e x a mp l e s d e mo n s t r a t i n g h o w t h e c o mp a n y u s e s t h e s e c o n c e p t s s u c c e s s f u l l y . A r e t h e r e
a n y w a y s t h e y c a n i mp r o v e i n t h e s e a r e a s ? H o w ? • D e t e r mi n e h o w y o u r o w n p e r s o n a l b r a n d l i n k s t o t h e o r g a n i z a t i o n ' s c u s t o me r v a l u e p r o p o s i t i o n . D i s c u s s w a y s y o u c a n i n t e g r a t e a c u s t o me r v a l u e p r o p o s i t i o n a n d u s e r e l a t i o n s h i p ma r k e t i n g t o p o s i t i o n y o u r s e l f t h e b e s t . P l e a s e s h a r e e x a mp l e s t o i l l u s t r a t e y o u r t h o u g h t s a n d r e a s o n i n g . C i t e a mi n i mu m o f t w o p e e r - r e v i e w e d s o u r c e s w i t h a t l e a s t o n e c o mi n g f r o m t h e t e x t b o o k , t h e We e k 1 v i d e o , o r t h e U n i v e r s i t y L i b r a r y . F o r ma t y o u r p a p e r c o n s i s t e n t w i t h A P A g u i d e l i n e s . C l i c k t h e A s s i g n me n t F i l e s t a b t o s u b mi t y o u r a s s i g n me n t . MK T 4 2 1 We e k 1 I n d i v i d u a l U n d e r s t a n d i n g Ma r k e t i n g a n d C u s t o me r R e l a t i o n s h i p s Click on below link to buy https://tutorfortune.com/products/mkt-421-week-1-individual-understanding-marketing- and-customer-relationships
