Explainer videos or video marketing in general — Why professionals do it better.docx If you can do it, doesn’t mean you really should do it. I love this sentence. And more I think about it, more it makes sense to me. Granted we are surrounded by millions of DIY tutorials, books and courses that can teach you anything but you even if you learn how to operate on human heart online, you are not going to do it next moment, are you? Just like we know our limits and restrain ourselves from tasks that are best left to experts, I believe that when it comes to video marketing, working with someone who does it professional would be great for both your company and its bottom line. If you think about it, creating video content for your online platforms doesn’t require much. It’s pretty much a straightforward task where you have to decide what kind of videos you want and how you want to create them.
What’s your audience? Among the very first thing to consider when you want to create videos for your brand or startup is to consider the audience. And this is the foremost factor that almost everyone we have worked with has ignored. The problem is that they forget to put themselves in the shoes of their followers online. Online marketing works best if it’s targeted to the needs or pain points of your customers. We always try our best to know as much as we can about our client’s target audience. This helps us to create explainer videos or other pieces of video content that actually resonate with prospective customers.
What’s going to be your content? Knowing your audience is one thing, what kind of content you want to share is completely different. That is why we always recommend to our customers that they should use our in-house script writers. During discovery ( when we initially meet our clients for the first time) and when start working initially after getting the brief, our scrip writers and project managers have a brainstorming session to find out the best communication that we can create for our clients. This is important as unlike face to face meetings or pitching directly, your videos will do the talking. So whether it’s an explainer video or promotional video (there is a difference), we ensure that the message is crafted accordingly. Please Visit My Site : http://motioncue.com/explainervideos
What’s important? It’s the quality : Quality matters. There is no denying this. A cheap animated video can break your brand online. You have to realize this. We know now after years of working with various clients, both huge Fortune 500 companies and budding new startups, that investing in a good quality animated video can reward you a lot on social media. Think of it like this, beautiful, well scripted animated videos get higher engagement, better reach and help in getting your business more customers. Quality also doesn’t necessarily mean you should spend lavishly on your video marketing strategy. There are brands that have created video marketing strategy around live videos which are now very easy to create using “Facebook Live” or “Periscope” on Twitter.
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