Internet marketing

1. Internet marketing (Also called Digital Marketing)

2. What is Internet Marketing? • .Internet marketing is promoting products or services using the internet • .It helps businesses reach customers online • .Uses websites, social media, email, and search engines

3. Introduction to Internet Marketing Internet marketing refers to the promotion of products, services, or brands using the internet and digital technologies. It includes various online platforms such as websites, search engines, social media, email, and mobile apps. Today, internet marketing plays a key role in connecting businesses with customers worldwide.

4. Importance of Internet Marketing • Internet marketing is important because it helps businesses reach a global audience quickly and efficiently. It is cost-effective compared to traditional marketing and allows businesses to target specific audiences. It also provides real-time results and customer feedback.

5. Definition of Internet Marketing Internet marketing is the process of planning and executing marketing activities online to reach potential customers. It focuses on attracting, engaging, and converting users into customers using digital channels. It is also known as digital marketing or online marketing.

6. Types of Internet Marketing • There are several types of internet marketing, • .Search Engine Optimization (SEO) • .Social Media Marketing • .Email Marketing • .Content Marketing • .Pay-Per-Click Advertising (PPC) • .Affiliate Marketing

7. Search Engine Optimization (SEO) • .Improves website visibility on search engines • .Increases organic (free) traffic • .Uses keywords, quality content, and backlinks • .Example: Ranking on Google search results

8. Email Marketing Sending promotional emails to customers Used for offers, updates, and newsletters Low cost and high return Personalized communication • Content Marketing • .Creating valuable content to attract users • .Examples: • -Blogs • -Videos • -Infographics • .Builds trust and credibility

9. Objectives of Internet Marketing .Increase brand awareness .Generate leads and sales .Improve customer engagement .Build long-term customer relationships .Promote products and services effectively

10. Advantages&Disadvantages of Internet Marketing Advantages of Internet Marketing Disadvantages of Internet Marketing Requires internet access High competition Security and privacy issues Needs technical knowledge • Low marketing cost • Easy performance tracking • Better customer interaction • Quick feedback from customers

11. Internet marketing is an important part of modern business as it helps companies promote their products and services online effectively. It allows businesses to reach a wider audience at a lower cost and measure their results easily. With the growing use of the internet, digital marketing has become essential for business growth and success.