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DIGITAL MARKETING

Digital marketing is the strategic use of online channelsu2014such as search engines, social media, email, and websitesu2014to promote brands, engage audiences, and drive measurable business growth through data-driven campaigns. Digital marketing is the promotion of products or services using digital platforms like social media, search engines, websites, and email to reach the right audience at the right time.

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DIGITAL MARKETING

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  1. WELCOME TO WELCOME TO DIGITAL MARKETING

  2. WHAT IS DIGITAL MARKETING  Digital marketing means advertising and selling using the internet and technology instead of (or alongside) traditional methods like TV, radio, or newspapers.  Digital marketing is the promotion of products, services, or brands using online and digital channels to reach customers where they spend time—on the internet and digital devices.

  3. Common types of digital marketing •Search Engine Optimization (SEO): Making websites rank higher on Google •Social Media Marketing: Promoting on platforms like Instagram, Facebook, LinkedIn, TikTok •Content Marketing: Blogs, videos, podcasts, infographics •Email Marketing: Sending promotional or informational emails •Pay-Per-Click Advertising (PPC): Paid ads on Google, social media, or websites •Affiliate Marketing: Others promote your product and earn commission •Influencer Marketing: Partnering with influencers to promote products

  4. Why digital marketing is important •Reaches a global audience •Costs less than traditional marketing •Results are measurable (clicks, views, sales) •Allows targeted advertising (age, location, interests) •Works in real time

  5. WHAT IS WEB TRAFFIC ?  Web traffic is the number of people (visitors) who visit a website and interact with its pages.  Web traffic means how many users come to a website and what they do there.

  6. Types of web traffic •Direct traffic: People type the website URL directly. •Organic traffic: Visitors come from search engines like Google. •Paid traffic: Visitors come from paid ads. •Social traffic: Visitors come from social media platforms. •Referral traffic: Visitors come from links on other websites. •Email traffic: Visitors come through email links.

  7. Why web traffic is important •Shows how popular a website is. •Helps measure marketing performance. •More traffic can mean more sales or leads. •Helps improve website content and user experience.

  8. Search Engine Optimization (SEO):  Search Engine Optimization (SEO) is the process of improving a website so it appears higher in search engine results (like Google) when people search for related topics. How SEO works  Search engines look at many factors to decide which pages to show first, such as:  Relevance to the search  Quality of content  Website speed and usability  Trust and authority of the site

  9. Main types of SEO On-Page SEO (on your website)  Using the right keywords  High-quality content  Page titles and headings  Meta descriptions  Image optimization  Off-Page SEO (outside your website)  Backlinks (other websites linking to yours)  Social sharing  Brand mentions  Technical SEO (behind the scenes)  Fast loading speed  Mobile-friendly design  Secure website (HTTPS)  Proper site structure 

  10. Social Media Marketing (SMM)  Social Media Marketing (SMM) is the use of social media platforms to promote a brand, product, or service and connect with customers.  Social Media Marketing means advertising and engaging with people on social media like Instagram, Facebook, WhatsApp, LinkedIn, X (Twitter), and TikTok.

  11. What Social Media Marketing includes •Creating and sharing posts (images, videos, reels, stories). •Running paid ads. •Replying to comments and messages. •Building a community and brand image. •Analyzing performance (likes, shares, clicks).

  12. Popular social media platforms •Instagram – photos, reels, stories •Facebook – posts, groups, ads •YouTube – videos and shorts •LinkedIn – professional networking •X (Twitter) – short updates •TikTok – short videos

  13. WHAT IS WEB MASTER TOOL  Webmaster Tool (now commonly called Google Search Console) is a free tool provided by Google that helps website owners monitor, manage, and improve their website’s performance in Google Search.  A Webmaster Tool helps you check how your website is performing on Google and fix problems that affect SEO.

  14. What Webmaster Tool does •Shows how your website appears in Google search. •Helps find and fix website errors. •Tracks keywords that bring traffic. •Monitors website indexing. •Checks mobile usability. •Alerts about security issues.

  15. THANK YOU ! THANK YOU ! Plot No 29-30, 3rd Floor, Kanjhawala Road, Budh Vihar, Rohini, OPP. Rajni Gupta Hospital, Delhi–110086 Phone: +91-9711079947, +91-9891045405 dicsinnovatives@gmail.com BY – NITI SHRIVASTAV

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