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  1. Enhancing Port Efficiency through Cargo Handling Safety A Case Study of Aqaba Port, Jordan Presenter: Issa Awad Mahmoud Hasan (ID: P5088) Supervisors: Dr. Norlinda Binti Mohd Rozar & Ts. Dr. Saiful Izwaan Saadon Date: 20th May 2025

  2. Introduction & Background • Aqaba Port: Jordan’s only seaport, vital for trade & logistics. • Handles >70% of Jordan’s imports & exports. • Current issues: safety lapses reduce port efficiency. • Study importance: Linking safety performance with efficiency and stakeholder satisfaction.

  3. Problem Statement • Recurring cargo handling accidents due to insufficient training. • Aging equipment and inadequate maintenance schedules. • Absence of integrated safety–efficiency assessment framework. • Stakeholder concerns: safety, delays, and rising costs.

  4. Research Gap • Most prior studies focus on general port operations, not cargo-handling safety. • Limited application of structured decision-making models in Jordanian ports. • Few frameworks combine stakeholder needs with technical strategies. • Gap: Lack of integrated model balancing safety, efficiency, and satisfaction.

  5. Novelty of the Study • First application of QFD–AHP integrated model in cargo-handling safety in Jordan. • Systematic prioritization of safety solutions using stakeholder inputs. • Structured alignment of WHATs (stakeholder needs) and HOWs (technical strategies). • Provides actionable, data-driven framework for Aqaba Port.

  6. Research Objectives • 1. Diagnose cargo handling safety issues at Aqaba Port. • 2. Develop an integrated QFD–AHP framework for safety & efficiency. • 3. Prioritize key safety improvements using stakeholder inputs. • 4. Provide recommendations for enhanced port operations.

  7. Methodology • Step 1: Data Collection – Surveys & interviews with 180 specialists. • Step 2: QFD – Translate stakeholder needs (WHATs) into technical solutions (HOWs). • Step 3: AHP – Assign weights & prioritize improvements via pairwise comparisons. • Tools: SPSS for reliability, factor analysis, descriptive statistics.

  8. Research Framework • Stakeholder Needs (WHATs) → Quality Function Deployment (QFD). • QFD links WHATs to Technical Requirements (HOWs). • AHP assigns quantitative weights to prioritize HOWs. • Outcome: Ranked list of safety & efficiency improvements.

  9. Data Collection • Population: 300 organizations in Jordan’s maritime logistics sector. • Respondents: 180 specialists (cargo handlers, supervisors, technical staff). • Instruments: Structured questionnaires, interviews. • Reliability testing: Cronbach’s Alpha ≥ 0.7 for consistency.

  10. QFD Application • Customer Requirements (WHATs): • - Operational efficiency (timeliness, reduced delays, cost-effectiveness). • - Safety & security (standards, emergency readiness). • - Sustainability (environmental safety & efficiency). • Technical Requirements (HOWs): • - Infrastructure & equipment (modern, well-maintained). • - Technological integration (IoT, AI analytics). • - Workforce competence (regular training, development).

  11. AHP Integration • Purpose: Ensure objectivity & reduce bias in prioritization. • Steps: • - Pairwise comparisons of stakeholder needs. • - Calculation of weights & consistency ratio (CR < 0.1). • Top Priorities: • 1. User-Centric Operations (0.407) • 2. Cost-Effective Services (0.252) • 3. Sustainable Operations (0.240)

  12. Findings • Integrated QFD–AHP model identified key drivers of efficiency. • Enhanced training programs strongly linked to reduced accidents. • IoT & AI integration supports proactive monitoring of cargo safety. • Well-maintained equipment minimizes downtime & delays. • Stakeholder satisfaction improves when safety and efficiency align.

  13. Contributions • Practical: Provides structured roadmap for Aqaba Port safety enhancement. • Policy: Supports national port safety & logistics strategies in Jordan. • Academic: Adds to maritime safety & operations management literature. • Regional: Framework adaptable to other Middle East ports.

  14. Future Research • Expand QFD–AHP framework to include automation & digitalization. • Assess impact of AI-driven predictive safety systems. • Compare results across regional/global ports for benchmarking. • Investigate environmental sustainability as a stronger dimension.

  15. Conclusion • Safety & efficiency are interlinked in port operations. • Integrated QFD–AHP ensures transparent, data-driven prioritization. • Aqaba Port can enhance competitiveness & stakeholder satisfaction. • Framework offers scalable model for global application.

  16. Acknowledgement • Grateful to Chairman & Examiners Panel for their insights. • Special thanks to Supervisors for guidance & encouragement. • Deep appreciation to stakeholders & participants for valuable input. • Thank you for your time & constructive feedback.

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