Semalt Expert Explains How To Exclude Internal Traffic From Google Analytics

1. 23.05.2018 Semalt Expert Explains How To Exclude Internal Tra?c From Google Analytics People are looking to use Google Analytics that is free off the web. Google offers the service to help website owners to track and monitor all traf?c that visits their sites to prevent owners from referral spam and other types of spam. It is imperative that people recognize that their activities on the site can also generate traf?c which Google Analytics may pick up and include it in the reports. If one has not blocked this internal traf?c, there is no way to assure that the results received are accurate. Blocking internal traf?c means that one excludes their visit to the site, and the employees, as well as anyone else who has access to the site from the organization. The only way that one will consequently get accurate traf?c results without skewness is by excluding internal traf?c from crawling by analytics. The importance of this is that internal traf?c does not only challenge traf?c reports but the conversion rates as well. Fixing this issue is simple, and users can choose between two options. Ryan Johnson, the Senior Sales Manager of Semalt, takes a look at the guidelines to follow for each suggested method. https://rankexperience.com/articles/article1387.html 1/3

2. 23.05.2018 Methods to Excluding Internal Tra?c #1 No Google Analytics Browser Add-on #1 No Google Analytics Browser Add-on The method serves as one of the easiest methods used to prevent internal traf?c from the organization. With the No Google Analytics extension, there is no way that the tool can track the internal activities. It works well with the Firefox browser. If one is unable to use the extension, there exists an alternative. Users can also use the Google Analytics opt-out add-on. It works in the same way as No Google Analytics as it prevents all incoming traf?c from internal traf?c. As compared to the latter, it works for several browsers. These browsers are such as IE, Safari, Google Chrome, Firefox, and Opera. When using these extensions, always remember the following points: The extension only works with the browser that the user installs it on. People should not assume that it works for all browsers just because it is in one. If one uses several browsers, make sure to install the add-on in each of these browsers. Also, the extension's design is not to prevent other websites from appearing on the traf?c reports. They only limit access by Google Analytics for all the internal sites. If anybody wishes to have Google Analytics access the information, then only disable the add-on. #2 Set Up a Google Analytics IP Filter #2 Set Up a Google Analytics IP Filter The method of blocking internal traf?c is quite common with people salvaging the integrity of their traf?c data. It is why Google supports ?lters for ipv4 and ipv6. By blocking a static IP address, then it is possible to block all traf?c coming from that particular IP address. Here is how to go about it: If one wishes to ?nd out their IP address, they should visit the CmyIP website. Copy or note down the IP address. Open Google Analytics and head to the Admin option. Then, Select Filters under the Account section. Choose the add ?lter, and give the new custom ?lter a name. The ?lter type should be prede?ned. Choose to exclude from the menu that appears and insert the IP address that you do not want traf?c records from. These disregard traf?c from one particular IP address. If one intends to exclude a range of IP addresses, follow the same procedure above. However: Select custom in the ?lter type. https://rankexperience.com/articles/article1387.html 2/3

3. 23.05.2018 There is a ?lter ?eld to ?ll under the exclude option and choose the IP address. Filter pattern should incorporate an expression which matches all the IP addresses that one wishes to exclude. Save. https://rankexperience.com/articles/article1387.html 3/3