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Mastering Earned, Paid, and Owned Media for Marketing Success

Learn the key differences between earned, paid, and owned media. Understand trust, cost, and purpose to maximize your marketing strategy effectively. Log on to https://newmedia.com/earned-paid-and-owned-media<br>

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Mastering Earned, Paid, and Owned Media for Marketing Success

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  1. MASTERING EARNED, PAID, AND OWNED MEDIA FOR MARKETING SUCCESS https://newmedia.com/earned-paid-and-owned-media

  2. 1 DEFINITION: • OWNED MEDIA: Content you create and control, like blogs, websites, or newsletters. • PAID MEDIA: Advertisements you pay for, such as Google Ads or sponsored social posts. • EARNED MEDIA: Free exposure from others, including reviews, shares, or media mentions. https://newmedia.com/earned-paid-and-owned-media

  3. 2 OWNERSHIP: • OWNED: Fully managed by your brand. • PAID: Controlled by ad platforms but paid for by you. • EARNED: Entirely driven by audience or media. https://newmedia.com/earned-paid-and-owned-media

  4. 3 TRUST LEVEL: • OWNED: Moderate trust since it’s directly from the brand. • PAID: Less trusted as people know it’s an ad. • EARNED: Highly trusted since it comes from third parties. https://newmedia.com/earned-paid-and-owned-media

  5. 4 COST: • OWNED: Lower cost but requires time and effort to maintain. • PAID: Higher cost with faster reach. • EARNED: Free, but it depends on your reputation and audience engagement. https://newmedia.com/earned-paid-and-owned-media

  6. 5 PURPOSE: • OWNED: Build long-term customer relationships. • PAID: Expand your reach and attract new customers. • EARNED: Boost credibility through social proof and advocacy. https://newmedia.com/earned-paid-and-owned-media

  7. NEWMEDIA 1400 16th St,400 Denver CO Zip code: 80202 Ph: 303-860-6050 Email Id: info@newmedia.com https://newmedia.com/earned-paid-and-owned-media

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