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WhatsApp and Digital Marketing | WhatsApp Blasting

WhatsApp and digital marketing is essential in this current era, WhatsApp Blasting here giving you the opportunity also at your budget.

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WhatsApp and Digital Marketing | WhatsApp Blasting

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  1. WhatsApp Business: WhatsApp Business Accounts at a Glance [July 2023] Are you new to using WhatsApp for business? This comprehensive guide to WhatsApp Business will help you understand everything about WhatsApp Business products. We'll cover the types of WhatsApp Business accounts and the sign-up methods, their pricing, and the features and limitations of each account type. Finally, we'll help you decide which WhatsApp product is best for your business. What is WhatsApp Business? WhatsApp Business is a set of WhatsApp products that provide businesses of all sizes with a platform to communicate with customers on WhatsApp. It was launched in 2018 when WhatsApp realized that businesses were using the personal app for business purposes. Meta The company formerly known as Facebook saw this as a huge opportunity to monetize the free app. So it created a set of WhatsApp Business solutions. This would separate business and personal communications, help businesses create an official presence, and provide them with a set of tools specifically for customer Bulk SMS on WhatsApp conversations. Today, over 50 million businesses use WhatsApp Business to reach customers in regions where WhatsApp is popular. Where is WhatsApp popular? WhatsApp is the most popular messaging app in the world with around 2.78 billion monthly active users. It is the dominant messaging app in 188 of the 230 countries and territories that use WhatsApp.

  2. India has the highest number of WhatsApp users worldwide, followed by Brazil, Indonesia, the US, Russia and Mexico. Brazil has the largest market of WhatsApp users outside of Asia with more than 96 percent of the population as active WhatsApp users. WhatsApp popular worldwide The heavy use of WhatsApp has resulted in 292 million downloads of the WhatsApp Business app on Android and IOS devices (as of June 2022). With up to 100 billion messages exchanged daily, it is clear that WhatsApp is not only popular but also has a high engagement rate. Compared to traditional communication methods like email, WhatsApp messages were opened 98% of the time. Now that you know how important WhatsApp is, here is what you should know about WhatsApp Business. WhatsApp Business Account: The Basics This section explains WhatsApp Business policies, the types of WhatsApp Business accounts, and the pricing for each account type. WhatsApp Business Policies WhatsApp is committed to providing a quality experience to its users. To ensure the platform remains spam-free, businesses must adhere to WhatsApp's business and commerce policies, which protect user privacy and prohibit the trading of illegal products and services. To ensure the platform remains spam-free, businesses must adhere to WhatsApp's business and commerce policies, which protect user privacy and prohibit the trading of illegal products and services. Businesses must also ensure that information on their profile, such as their website URL and customer support number, is accurate and up to date. They must not impersonate other businesses or provide misleading information. WhatsApp business and commerce policies

  3. Businesses must also ensure that information on their business profile, such as their website URL and customer support number, is accurate and up to date. They must not impersonate other businesses or provide misleading information about the nature of their business. If businesses violate the policies, WhatsApp will indefinitely restrict or remove their access to WhatsApp Business products. Now that you understand the policies, let's take a look at the types of WhatsApp Business accounts. Types of WhatsApp Business Accounts Below, we will introduce you to the types of WhatsApp accounts you can choose based on your business size, along with the login method for each account. WhatsApp Business App Account The WhatsApp Business App account is designed for small businesses that want to communicate with their customers on WhatsApp. Businesses can manage their conversations by setting up quick replies and automatic greeting and away messages. Businesses can use the Business app account on up to five devices, consisting of a phone and four other devices. To use it on up to 10 devices, they can subscribe to WhatsApp Business Premium. However, this plan is currently only available in certain countries. Remember that you can only install the WhatsApp Business app on a single phone and you must use WhatsApp Business Web to connect additional devices. What you need to create a WhatsApp Business app account To create an account, you only need a Sim card or e-Sim and a phone. Simply install the WhatsApp Business app and connect your phone number to it. You can then start using the WhatsApp Business app. If you use the Meta Business Suite to communicate with your customers via Facebook Messenger and Instagram, we have another option for you. It is now possible to add a WhatsApp Business account to the Meta Business Suite inbox. Regardless of your choice, the phone number you use cannot be linked to an existing WhatsApp account. The same goes for the API accounts, which we will discuss in the next section.

  4. WhatsApp Business API Account WhatsApp Business API is designed for medium to large businesses that want to use the platform with multiple users for marketing, sales, and support. Since API has no user interface, it must be connected to customer conversation management software like respond.io to send and receive messages. This allows businesses to leverage advanced automation to optimize lead qualification, chat routing, and auto- assignment, along with AI to automate responses, enhance messages before they're sent, and help agents respond to messages quickly. WhatsApp Business API Accounts: The Basics WhatsApp Business API comes in two forms: WhatsApp On-premises API and WhatsApp Cloud API . To get WhatsApp On-premises API, businesses must partner with a Business Solution Provider (BSP) that acts as an intermediary between your business and WhatsApp. WhatsApp API is hosted on BSP servers or individual company servers. The difference between the two API accounts On the other hand, businesses can get WhatsApp Cloud API directly from Meta or through a BSP. Unlike on-premises API, API is hosted on Meta's cloud servers. It's worth noting that setting up a Cloud API account on your own requires technical expertise. If you want to simplify access to WhatsApp Cloud API, you should opt for a BSP like respond.io, which offers free API access and a hassle-free application process. Next, let's look at the cost of a WhatsApp Business account. WhatsApp Business Pricing Now that you know what types of WhatsApp Business accounts are available, let's take a look at the pricing for each account. WhatsApp for Business Pricing: Business App WhatsApp doesn't charge businesses to use the app, but there are some costs associated with it. For example, you'll need to have your own phone number as using the same number for personal and business WhatsApp isn't allowed. WhatsApp Business App Pricing

  5. If you have a dual-SIM phone or a phone that supports e-SIM, you can buy an additional SIM card and assign that number to the business app. If not, you'll need to buy a new phone to use the app. While businesses don't have to spend a lot to use the WhatsApp Business app, that's not the case with the APIs. WhatsApp for Business Pricing: WhatsApp API The pricing for the two types of WhatsApp Business API depends on the parties involved in the application process and the hosting method. On-Premises API pricing varies between BSPs as they charge businesses their own fees in addition to what WhatsApp charges them. For example, businesses have to pay fees for each conversation with WhatsApp and bear the fees imposed by the BSP such as setup fees, server maintenance fees, and more. WhatsApp Business API Cost: On-Premises API vs. Cloud API In contrast, BSPs offering Cloud API charge little to no markup on WhatsApp-related fees, and businesses only have to pay the WhatsApp fees. Conversation-based pricing includes two categories: user-initiated conversations and business- initiated conversations. WhatsApp Conversation-Based Pricing User-initiated conversations, also known as service conversations, are conversations initiated by customers. When customers send a message, a 24-hour window opens for customer service. Businesses are charged for a user-initiated conversation if they respond to the message within the 24-hour window. On the other hand, businesses are charged for business-initiated conversations if they start conversations outside the 24-hour window. Now that you have an overview of the types of WhatsApp Business accounts, let's take a look at the messaging features of each account.

  6. WhatsApp Business: Messaging customers on WhatsApp The WhatsApp Business app and APIs were designed with specific business sizes in mind; so the messaging features and limitations associated with the accounts reflect this. WhatsApp for Business: 1:1 Messaging This section explains all about 1:1 messaging in the Business app and API accounts. 1:1 messaging with the Business App Account The WhatsApp Business app account offers a lot of flexibility to small businesses using the platform. For example, they can send an unlimited number of free messages in any format and send customers the first message if they have their number. 1:1 messaging with the Business App Account However, businesses still need to adhere to WhatsApp's business and commerce policies to avoid spamming their customers. If many customers block or report a business account, WhatsApp will suspend the account. Because larger businesses have more financial resources and customers, the Account API has even more rules for messaging compared to the Business App. 1:1 messaging with a WhatsApp Business Account API With the WhatsApp Business API, businesses must get their contacts' consent before messaging them and they must respond within a 24-hour window. These policies prevent businesses from spamming customers and encourage them to respond to customers quickly.

  7. There are two types of WhatsApp API conversations, as mentioned earlier. Service conversations occur when businesses respond to user-initiated conversations within the 24-hour message window. Message templates, on the other hand, are required when businesses initiate a conversation outside of the message window. WhatsApp API conversations Message templates must be pre-approved by WhatsApp before businesses can send them. While WhatsApp can reject your message templates for a variety of reasons, applying some best practices can increase the chance of approval. With service conversations, businesses can send any type of content as long as they follow WhatsApp guidelines. The best part is that both conversation types support interactive messages that allow customers to communicate their needs and easily reply to the business. Now that you are clear about 1:1 messaging on WhatsApp, let's take a look at how messaging works on each account. WhatsApp for Business: Broadcast Messaging Broadcast messaging is a great way to reach a large audience at once. While that sounds intriguing, here's what you need to know about broadcasting with the WhatsApp Business app and APIs. Broadcast Messaging with the Business App Account Sending via the WhatsApp Business app is simple and straightforward. Businesses can send any form of content to 256 people per broadcast list at once. They can use the labels provided in the Business app to organize contacts into groups. This allows them to send compelling, targeted WhatsApp messages to the right audience. Broadcasting with the Business App Account However, there are disadvantages to sending broadcast messages using the app. For example, businesses have to manually add contacts to their phone to send broadcasts, and only contacts who have their number saved can receive their broadcasts. While businesses won't have these issues with the APIs, there are other broadcasting rules and options for them. Broadcast Messaging with WhatsApp Business API Account

  8. The only way to send a message using WhatsApp API is to use pre-approved message templates. There are three categories of message templates, namely marketing, service and authentication conversations. Broadcasting with API Account While the WhatsApp Business app has a clear contact limit per broadcast, the number of contacts a business with API can send to depends on its messaging limit. Moreover, broadcasting features depend heavily on the software you have connected your WhatsApp API to. For example, respond.io's Broadcast module allows you to create and submit message templates for approval, schedule broadcasts and get analytics for all your campaigns. Businesses can communicate with multiple WhatsApp users simultaneously not only via broadcast but also via group messaging. WhatsApp for Business: Group Messaging API accounts do not support group messaging. The only way for businesses to create groups is via the app. Businesses can use WhatsApp group messaging to connect with a large audience, just like they do when sending messages. However, group messaging is used for two-way communication between the parties involved in a WhatsApp group. For example, businesses can set up a WhatsApp group with key customers to discuss issues, updates, and more. Businesses can invite up to 1,024 participants from their contact list to a group, send any type of content, and add multiple admins to moderate the group. Now that we've covered everything about messaging, here are some notable WhatsApp features for businesses. Special Features of WhatsApp Business In this section, we will discuss special WhatsApp features like WhatsApp Catalog, WhatsApp Cart and WhatsApp Pay. These features are only available on WhatsApp Business app, so let's take a closer look at the features. WhatsApp Catalog and WhatsApp Cart WhatsApp Catalog is for small businesses to showcase their products and services. Setting up a catalog is easy. The businesses just need to upload pictures of their products or services and add descriptions and prices for each product. WhatsApp Catalog is now available on WhatsApp API. Upload your products to your Commerce Manager and connect them to respond.io. The products uploaded in the Commerce Manager will sync on the respond.io platform.

  9. They can also promote the catalog by sharing the catalog link or product links on the app or on other websites and messaging channels. WhatsApp Business Catalog and WhatsApp Shopping Cart Once the catalog is set up and approved by WhatsApp, customers can browse the offering, add items to their WhatsApp shopping cart, and then message the business to confirm the deal. In most countries, businesses must direct their customers to a third-party payment gateway to make the payment, as WhatsApp Pay is not available everywhere. WhatsApp Pay WhatsApp Pay is a feature that allows consumers to pay in the app. It is not available in most countries, primarily because setting up payment services in each country requires compliance with the respective state laws. WhatsApp Pay: Feature Availability Currently, WhatsApp Pay is only available in Brazil and India, and for select users in the United States. Because of this, only customers in regions where WhatsApp Pay is available can use the feature. Now that we've learned all about each account type, let's dive into the differences between them in the next section. WhatsApp Business App vs. WhatsApp Business API By now, you should have an idea of which WhatsApp product is best for your business. To make your decision even easier, we'll summarize the features and compare them. Which WhatsApp product should you use? The WhatsApp Business app is perfect for small businesses that have a low volume of messages. Getting started with the WhatsApp Business app is easy and inexpensive, as businesses only need to download it and get a new phone number. You can also use an existing number that isn't tied to a Whatsapp account. It supports broadcasts and simple automations like quick replies, greetings, and away messages. However, once you start receiving a larger volume of messages, you'll realize that you need advanced features like AI and automation to manage your conversations. This is where WhatsApp Business API comes in. As a reminder, you can choose either WhatsApp On-premises API or WhatsApp Cloud API. Choosing the right WhatsApp product Since local API access through a BSP has some drawbacks, businesses should consider getting WhatsApp Cloud API access from BSPs to avoid additional costs or markups. Respond.io is an AI-powered customer conversation management software provider that offers free and instant access to WhatsApp Cloud API. When you get API access from respond.io, you can connect it to an omnichannel inbox, use AI and automation features to manage conversations, and more. Most importantly, it lets you fully manage your WhatsApp API - from setting up a WhatsApp Business account to managing your WhatsApp fees. Ready to harness the power of the world's most popular messaging app? Try respond.io and its WhatsApp Business API for free!

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