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BNPL services have significantly increased Indian consumersu2019 purchasing power by providing flexible payment options that reduce the financial burden of immediate expenses. The Indian BNPL market is expected to grow at a CAGR of more than 45%, reaching USD 45-50 billion by 2026. It has also significantly accelerated e-commerce growth in India, transforming consumer purchasing behavior. Major e-commerce platforms, such as Amazon and Flipkart, have included BNPL options, making high-value items more accessible to a wider audience. These services not only improve customer convenience.
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Open banking is reshaping the financial landscape by revolutionizing how consumers interact with their banks and financial services. Greater openness, competition, and innovation are being promoted by this revolutionary approach to banking, which resulted from changes in regulations and technical breakthroughs. Open banking is fostering the development of a more vibrant and diverse financial ecosystem by permitting third-party providers to access financial data with consumer authorization.
The rise in financial transparency is one of open banking’s most important effects. Because they can now have a more complete picture of their financial information, consumers are better equipped to make judgements. A survey published by Accenture states that new financial services enabled by open banking are of interest to 57% of worldwide consumers. This transparency also extends to more efficient comparison of financial goods and services, since open banking platforms frequently compile information from various accounts to present a cohesive picture of one’s financial situation.
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