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Google Ad Words

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AdWords (Google AdWords) is an advertising service by Google for businesses wanting to display ads on Google and its advertising network. The AdWords program enables businesses to set a budget for advertising and only pay when people click the ads. The ad service is largely focused on keywords.

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Google Ad Words

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  1. WELCOME www.northpolewebservice.com

  2. Google Ad Words-Definition • Google Ad Words is Google's online advertisingprogram. • Google Ad Words is Google's online advertisingprogram. www.northpolewebservice.com

  3. Google AdWords-Campaign Types • There are five types of campaigns . • Theyare: • Search Network with Display Select • Search NetworkOnly • Display NetworkOnly • Shopping OnlineVideo www.northpolewebservice.com

  4. AdWords VsAdSense www.northpolewebservice.com

  5. GoogleAdWords-Advantages Reach people searching for what youoffer Control your budget Measurable, accountable,flexible Cost Effective MaximumRelevance HighlyTargeted Remarketing www.northpolewebservice.com

  6. Google AdWords-AccountStructure • Your account is associated with a unique email address, password, and billinginformation. • AccountStructure Campaign2 Campaign1 Ad Group1 Ad Group2 Ad Group1 Ad Group2 Ads Keywords Ads Keywords Ads Keywords Ads Keywords www.northpolewebservice.com

  7. Google AdWords-AdTypes Image Ad Video Ad Dynamic Ad Mobile Ad TextAd www.northpolewebservice.com

  8. Google AdWords-AdTypes www.northpolewebservice.com

  9. Google AdWords-BiddingTypes • Mainly Three kinds of • bidding types.Namely • CPA(Cost-per-acquisition) • CPM(Cost-per-thousandimpressions) • CPC(Cost-per-click ) www.northpolewebservice.com

  10. Google AdWords-AdRank • Ad Rank determines youradPosition where your ad shows on the page in relation to other ads and whether your ads are eligible to show atall. • The main components of your Ad Rank are your bids andthe • quality of your ads and website. AdRank = Max. CPC * QualityScore(QS) www.northpolewebservice.com

  11. Google AdWords-AdRank • Max.cpc: • Abidthat youset todeterminethe highest amount that you were willing to pay for a click on yourad • QualityScore(QS): • QS is a metriccalculated AdWords based onvarious factors of quality and relevancy. www.northpolewebservice.com

  12. Quality ScoreFactors: www.northpolewebservice.com

  13. Google AdWords-CreateAds www.northpolewebservice.com

  14. Google AdWords-EditorTool • AdWords Editor is a free, downloadable application for managing your AdWords advertisingcampaigns. • Purpose: • Can make bulk changes inoff-line • Export and Import files to shareproposals • View statistics to allcampaigns • Copy/Move items between Adgroups andCampaigns www.northpolewebservice.com

  15. THANK YOU Contact Us:- To find out more or how we can help you better. Address:-C-127, 2nd floor, Ozi Gym Building, Phase 8, Industrial Area, Mohali,160062. Phone no: (+91) 8872155107,9779127768,8360890672 E-mail:-hr@northpolewebservice.com www.northpolewebservice.com

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