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Information-Media-Technological Literacy Defining Your Place In The Curriculum

Information-Media-Technological Literacy Defining Your Place In The Curriculum. Frank Baker Martha Alewine fbaker1346@aol.com malewine@ed.sc.gov March 7, 2007. Hey, I wrote a book !. Capstone Press Audience: Grades 3-5 Approach: learning to ask questions.

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Information-Media-Technological Literacy Defining Your Place In The Curriculum

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  1. Information-Media-Technological LiteracyDefining Your Place In The Curriculum Frank Baker Martha Alewinefbaker1346@aol.commalewine@ed.sc.gov March 7, 2007

  2. Hey, I wrote a book ! Capstone Press Audience:Grades 3-5 Approach:learning to ask questions

  3. Information-Media-Technological LiteracyDefining Your Place In The Curriculum “While educators rightly emphasize the development of language competencies, it is also valuable for students to learn symbol systems, including images, sound and music, as a means of self-expression and communication, as these are now an integral part of contemporary life.” Dr. Renee HobbsTemple University “Multiple Visions of Multimedia Literacy: Emerging Areas of Synthesis”International Handbook of Literacy and Technology, Volume II

  4. Information-Media-Technological LiteracyDefining Your Place In The Curriculum “A growing body of research suggests that media literacy instruction improves student reading, viewing, and listening comprehension of print, audio, and videotexts; message analysis and interpretation; andwriting skills. As students progress,they develop transferable analytical tools for learning and gain concrete connections between the curriculum and their experiences outside of school.” Media MattersMarch 2005

  5. Information-Media-Technological LiteracyDefining Your Place In The Curriculum “We are faced with the consequences of not teaching our children to decode the content. The persuasiveness of the Internet will lead to more and more students potentially being manipulated by the media.” Alan Novemberauthor:Empowering Students With Technology

  6. Information-Media-Technological LiteracyDefining Your Place In The Curriculum What is media literacy?

  7. Information-Media-Technological LiteracyDefining Your Place In The Curriculum “ critical thinking (and viewing) about media messages”

  8. Media literacy is.. … concerned with helping students develop an informed and critical understanding of the nature of mass media, the techniques used by them, and the impact of these techniques. More specifically, it is education that aims to increase the students' understanding and enjoyment of how the media work, how they produce meaning, how they are organized, and how they construct reality. Media literacy also aims to provide students with the ability to create media products. Media Literacy Resource Guide, Ministry of Education Ontario video

  9. What media literacy is… • Set of skills, knowledge, & abilities • Awareness of personal media habits • Understanding of how media works • Appreciation of media’s power/influence • Ability to discern; critically question/view • How meaning is created in media • Healthy skepticism • Access to media • Ability to produce & create media

  10. What media literacy is not.. • media bashing • “protection” against media • just about television • just TV/video production • how to use AV equipment • just teaching with media; it is teaching about the media

  11. Groups endorsing media literacy • American Assn of School Libraries • Cable In The Classroom • College Board • National Council for Teachers of English • National Middle Schools Assn. • National Council of Social Studies • Partnership for 21st Century Skills • and many more….


  13. Media literacy in ELA • Non-print texts (TV, film, music) • Understanding bias & stereotypes • Analyzing techniques of persuasion (for example– in advertising) • The language of TV/film (camera work, lighting, music) • Visual literacy (photography) • Blogging; graphic novels

  14. Media literacy inSocial studies • Analyzing editorial cartoons • Examining historical photographs • Studying past/present propaganda • Understanding bias/stereotypes • History of American broadcasting • Understanding US communications policy • Analyzing political advertising

  15. Media literacy in health • Body Image • Marketing/advertising of food • Food/nutrition labeling • Tobacco, alcohol advertising • How media influences sex behaviors

  16. Six areas of media literacy education 1. Who made this text and why? (Agency) 2. What sort of text is this? (Category) 3. How was this text produced? (Technology) 4. How do I make sense of this text? (Language) 5. Who is the intended audience of this text? (Audience) 6. What does this text say about its subject? (Representation) The UK Model

  17. Five core concepts (U.S.) • All media are constructed • Media are languages with their own set of rules • Media convey values and points of view • Different people experience the same media messages differently • Media are concerned with power/profit Source: Center for Media Literacy

  18. Media literacy- asking critical thinking questions • Who created/produced the message? • What was the producer’s purpose? • For whose eyeballs is this intended? • What techniques are used both to: a) attract attention b) increase believability • Who or what might be omitted and why? • What lifestyles are promoted and why? • Who benefits from this message? • Where can I go to verify the message?

  19. Approaching media literacy Still images (visual literacy) Messages which incorporate images(e.g. advertising)Moving images (languages of TV, film)

  20. Visual literacy #1

  21. Visual literacy #2 Where is the camera? Why is it there? What does it mean when the camera shoots UP at someone ?

  22. Visual literacy #3

  23. Ad incorporating image • Who created it? • For what purpose? • For which audience? • Using what techniques? • What lifestyle is promoted? • Where (what publication) might you find this; why? • How does it make you feel? • How might I change the message?

  24. Moving images Understanding the language of TV/Film • CAMERA • LIGHTS • SOUND • EDITING • SET DESIGN • WARDROBE; EXPRESSIONS

  25. Moving Images Do your students understand/appreciate the process of making television and film?

  26. “Movies, advertisements, and all other visual media are tools teachers need to use and media we must master if we are to maintain our credibility in the coming years.” Jim Burke, fromThe English Teacher’s Companion

  27. "If video is how we are communicating and persuading in this new century, why aren't more students writing screenplays as part of their schoolwork?" Heidi Hayes JacobEd Consultant

  28. Moving image examples • Cell phone ad cell phone script • Political campaign ad • Toy ad • Student produced: Crock Hunter

  29. The media specialist role • Inventory your student/faculty collection • Consider acquiring at least ONE resource that would help teachers address media literacy • Plan a Professional development workshop • Write about media literacy in your newsletter or blog • Consider the parents- what do they need to know?

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