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igital marketing and businesses

igital marketing and businesses

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igital marketing and businesses

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  1. Digital Marketing And Businesses Presented by Omkar Deshapande Digital Marketing Consultant and trainer

  2. Who I Am ? Omkar Deshapande Digital Marketing Consultant And Trainer 5+ Year Experience Trained More Than 800+ Students Lecturer at LIPS INDIA- Pune. Website:

  3. Agenda

  4. 1. What Is Digital Marketing ? • Digital Marketing is the marketing of products or services using digital technologies and tools on the Internet. • Digital marketers monitor things like what is being viewed, how often and for how long, sales conversions, what content works and doesn’t work, etc • Digital marketing is a term used to describe the integrated marketing services used to attract, engage and convert customers online. • Digital marketing utilizes multiple channels such as content marketing, influencer marketing, SEO, social media and online advertising to help brands connect with customers and uncover performance of marketing programs in real-time.

  5. 2. Why Digital Marketing is Importance ? • Digital media is so pervasive that consumers have access to information any time and any place. • Digital media is an ever-growing source of entertainment, news, shopping and social interaction. • Consumers are now exposed not just to what your company says about your brand, but what the media, friends, relatives, peers, etc. • Digital marketing allows marketers to see accurate results in real time. • You can measure the ROI of pretty much any aspect of your marketing efforts.

  6. 3. Digital Marketing Techniques

  7. 4. SEO • Search Engine Optimization (SEO) • On-Page SEO • Off-Page SEO • According to Wikipedia, SEO is “the process of affecting the visibility of a website or a web page in a search engine’s unpaid results” • Search engine optimization (SEO) is the process of optimizing your online content, so that a search engine likes to show it as a top result for searches of a certain keyword. • There are two types of SEO techniques :

  8. 4. SEO • On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. • On-page refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals. • SEO is the magic you have to work on your article, in order to make Google very likely to include your article as one of the top results whenever someone searches for that keyword.

  9. 5.PPC • PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically. • Search engine advertising is one of the most popular forms of PPC. It allows advertisers to bid for ad placement in a search engine's sponsored links when someone searches on a keyword that is related to their business offering. For example, if we bid on the keyword “PPC software,” our ad might show up in the very top spot on the Google results page.

  10. Paid Results And Organic Results PAID RESULT Organic RESULT

  11. Paid Results Vs Organic Results

  12. 6. Social Media Marketing • Social Media Marketing is marketing products and services on social platforms like Facebook, Instagram, twitter & many more • Now a days social media marketing is becoming more popular, users spend hours of day on social media and it became a way for different businesses to market their product or services using social media platforms. • Here are also both ways to market your business or service one is organic and second one is paid. • Facebook is becoming more powerful for social media marketing and targeting as there are more than 2 billion Facebook users.

  13. 7. Tips Before choosing DM Agency for your business • Know your needs: Research your needs, you’ve got to know what you want. Which Digital Marketing services is suitable for your business like SEO, PPC, Email marketing, ETC • Know their strengths: Research about agency which Digital Marketing service they provide better than other agency. • Research their current work. • Transparency: Check, does your agency provides detailed report or not ,many agencies lie about their campaign spending and reports by providing fake screenshots, so it is necessary to track spending report monthly.

  14. 8. Services Offered By Me • Google AdWords – Paid Search Management • Google AdWords – Remarketing • Search Engine Optimization Campaigns • Social Media Management • Online Reputation Management • Websites And App Development Contact For Free Digital Marketing Analysis

  15. Thank You Omkar Deshapande E-mail : LinkedIn :