Boost Your Cold Email Campaign with These 7 Essential Game-Changing Tips

1. BOOST YOUR COLD EMAIL CAMPAIGN WITH THESE 7 ESSENTIALGAME-CHANGING TIPS

2. 01. Protect Your Primary Domain Did you know a whopping 333.2 billion emails were exchanged last year alone? And that number is projected to increase, with an estimated 347 billion emails to be sent by the end of this year! With this staggering number of emails that are sent and received daily, your outreach may go unnoticed in the abyss of the recipient's inbox. But don't worry. We've got your back. Here's a handy 7-step checklist that’ll unlock the secrets to successful cold email campaigns. So, let's dive in! Set Up DMARC for Your Secondary Domain 02. 03. Check Your Email Deliverability Score Personalized Script 04. 05. Lead Verification & Cleanup Subject Line Testing & Optimization 06. 07. Follow-up Strategy

3. #1. Protect Your Primary Domain • Purchase a secondary domain and redirect it to the primary domain to ensure that your primary domain is protected. • A secondary domain can be purchased from Google Domains - They are preconfigured with DKIM and SPF setups which will help save some time.

4. #2. Set Up DMARC for Your Secondary Domain • Set up DMARC in your DNS settings to ensure your cold email campaign complies with email authentication standards. • DMARC improves your email deliverability and prevents your emails from being flagged as spam or phishing.

5. #3. Check Your Email Deliverability Score • Prioritize checking your email deliverability score before sending out your cold email campaign. • A score of at least 9 out of 10 is optimal, and anything below 8 requires aggressive email warm-up campaigns to improve deliverability.

6. #4. Personalized Script • Create a custom first line and keep your cold email scripts short and to the point. • Refrain from using sentences that begin with "I" or "We," and add a prominent and easy-to-understand CTA using action-oriented language.

7. #5. Lead Verification & Cleanup • Verify and clean up your leads list before starting your cold email campaign to reduce emails bouncing or being marked as spam. • Start with a manageable number of emails per day (~20) to avoid overwhelming your email account, then gradually increase the number of emails each day.

8. #6. Subject Line Testing & Optimization • Conduct A/B testing with different subject lines to identify the ones that yield the highest open rates. • Continuously optimize your subject lines based on the results.

9. #7. Follow-up Strategy • Follow up with prospects 24-48 hours after the initial email and respond almost immediately if they show interest, ideally within 5 minutes. • Set specific meeting targets to measure success and keep following up until you receive a definite ‘yes’ or ‘no’.

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