Increase Website Visitors Through Search Engine Optimization Company in Newyork

1. CRO Matters to Search Engine Optimization Company in Newyork

2. Search engine optimization company in Newyork follows the process of increasing the number of website visitors who take action. • SEO is performed with a combination of website analytics and user feedback. • These conversions may be as simple as filling out a form but often aim to get people to become customers. SEO involves:

4. Improving the user experience • Ensuring you have a clear value proposition • Optimizing your website for SEO • And more.

5. What is Conversion Rate? • Your conversion rate is the total number of conversions, or the number of people who completed a call to action on your website, divided by the total number of visitors to your site. • It’s important to remember that conversion rates vary widely on a variety of factors including industry, offer, and trust/brand awareness.

7. Naturally, if you’re brand new to the game and people don’t know who you are, or you don’t have enough social proof to convince them to trust you, you’ll have a harder time getting conversions. • You can always improve. No matter how many conversions you’re getting and how well your website is designed, you can do better. • The better you do, the better results you’ll end up with. More customers is never a bad thing.

8. Paid advertising has its place in marketing, and while it can help start momentum, it’s not the long-term solution to your success. • It’s only getting more expensive and more competitive. Spending more money is not the answer. • CRO helps search engine optimization company in Newyork to focus your efforts on getting more of the right kind of customers.

10. You’re not trying to convert random people – just the ones that are already most likely to buy it. • CRO is free because you’re working with the traffic you already have to your website. • You’re not spending money driving new visitors – just focusing on doing a better job with new users once they visit your site.

11. Customer acquisition costs are often high. • Customer acquisition costs can increase up to 7x more to convert a new customer than it does to sell to an existing one. • If you double your conversion rate, you halve your customer acquisition cost.

13. Identify Hurdles in your Conversion Funnel • Put yourself in the visitor’s shoes for search engine optimization company in Newyork and look for things that are confusing or difficult. • Confusing website design and layout could be why you’re not converting. Look at things like:

14. Call to Action:Is it clear? Is it easy to find? • Value Proposition:What does the customer perceive as the benefit? Is your site structured to where that is clear? Does your website clearly and quickly show how your value proposition meets the consumer’s need? Is there a sense of urgency that communicates why your consumers should take action now? Is there an incentive for them do so?

16. Usability:Can users search and find what they are looking for? Is your e-commerce checkout process easy? How many clicks does it take for a user to get from the landing page to conversion? You can invest in usability testing to see how people are using your site if your analytics don’t provide clear indications of where problems are. • Graphics:Are they relevant? Placed well? Cluttering or distracting?

17. Text:Is it relevant? Too much? Cluttered layout? • SEO Efforts:Is everything optimized for fast loading pages? Are your on-page efforts, such as alt tags, metadata, and so on working in concert with your off-page efforts? • Do you have social proof, such as customer testimonials and user reviews?