PIBM - PGDM in Strategic Digital Marketing

1. PGDM IN PGDM IN STRATEGIC DIGITAL STRATEGIC DIGITAL MARKETING MARKETING

2. WHY WHY DIGITAL DIGITAL MARKETING? MARKETING? Digital Marketing has become one of the most demanded skill-sets in the corporate world where the Digital Marketing Professionals are driving the marketing and promotions of the companies’ products and services on digital platforms. Post COVID-19, the world will witness the innovations and evolutions in the Business Processes of companies from diverse sectors. The professionals and the students will see the emergence of a new trend of skills and knowledge, where it will be required by them to unlearn and relearn to further their career and capabilities.

3. WHY WHY DIGITAL DIGITAL MARKETING? MARKETING? Businesses will rely on digital platforms to redesign their business strategies. The new-world post COVID-19 will adapt Digital Marketing as the go-to solution to sustain growth and to create new opportunities and jobs. This is the right time for the students and the working professionals to upgrade their knowledge and acquire skills in Digital Marketing. Equip yourself with advanced knowledge of the Digital Marketing and become ready for future industry demands.

4. DIGITAL MARKETING DIGITAL MARKETING THE SUCCESS STORIES THE SUCCESS STORIES Businesses around the world have proficiently used the power of Digital Marketing to come up with out-of-box ideas and strategies and achieve remarkable results in terms of: Increased Revenue Improved Brand Image Enhanced Market Share Entry into New Markets New Product & Service Launch Strategic Feedbacks

5. BRAND BRAND SUCCESS STORIES SUCCESS STORIES

6. Swiggy Voice of Hunger Campaign This campaign asked the customers to send their voice messages through Instagram’s recreating their favorite dishes in the wave form and the best message will win the 1-year free food voucher. voice message feature Impact: 1.5 Lakhs+ Messages Received Increased Customer Base Improved Brand Awareness BRAND SUCCESS STORIES BRAND SUCCESS STORIES Kotak 811 - India Invited Campaign While launching Kotak 811, a full-service digital banking system on mobile, Kotak Mahindra Bank targeted the audience having smartphone and internet access. It focused on the concept of importance of inclusion and indiscrimination in Indian society. Impact: 2.5 Lakhs Indians Supported The Movement Brand’s Highest Engagement in The Category

7. Missing “I” Campaign Launched on Global Iodine Deficiency Day on October 21, Tata Salt, through the campaign, importance of Iodine in the daily diet by taking off the letter “I” off from tweets to news headlines in print and TV. created awareness on the Impact: 6.6 Million Live Tweets by Celebrities Trended Online for 17 Hours 85.9 Million Total Impressions BRAND SUCCESS STORIES BRAND SUCCESS STORIES Great Indian Freedom Sale Campaign Launched around Independence Day, this campaign increased the user engagement through activities and contests related to ‘The Great Indian Freedom Sale’. Amazon also provided coupons to increase the customers during the promotional event. Impact: Tremendous Footfall Increase in the Amazon Application Huge Rise in the Numbers of Transactions

8. Ray of Hope Campaign To promote the HDFC Life Cancer Care plan, the campaign was launched to provide financial help for cancer. By signing Lisa Ray a famous actress who survived cancer, HDFC Life made sure that the video went viral. Impact: HDFC Life was able to Connect Emotionally With the Audience Overall Increase in HDFC Life’s Brand Awareness BRAND SUCCESS STORIES BRAND SUCCESS STORIES Lodge Car Launch Campaign For the launch of its new car model known as Lodge, Renault India chose 3 famous bloggers who were provided with the experience of driving the new car to visit Goa for the vacation and were asked to record their journey and write the travelogue. Impact: Generated Huge Number Of Inquiries For the New Car Example of Large Scale Marketing With Minimum Resources

9. Woh Ek Baat Campaign Launched on Valentine’s Day in 2019 this campaign focused on bringing couples together from around the world to share their one common thing. This campaign quickly became viral with many celebrities and TV actors coming forward to share their stories on various social media handles of Shaadi.com Impact: 1.4 Million Campaign Reach In Instagram 5% Increase in Followers across all Social Media Platforms BRAND SUCCESS STORIES BRAND SUCCESS STORIES

10. PGDM IN PGDM IN STRATEGIC DIGITAL STRATEGIC DIGITAL MARKETING MARKETING Launched to address the growing need of qualified Digital Marketing professionals in the Industry, PIBM’s PGDM course in ‘Strategic Digital Marketing’ carefully combines the knowledge of Digital Marketing tools and techniques with Advanced Strategic and Analytical thinking.

11. BUSINESS STRATEGY + DIGITAL MARKETING = INDUSTRY 4.0 READY INDUSTRY 4.0 READY BUSINESS LEADER BUSINESS LEADER

12. CORPORATE CORPORATE SPEAKS SPEAKS MR. RONNIE SCREWVALA Chairman – UPGRAD Founder – UNILAZER VENTURES, UTV MR. SANJIV MEHTA Chairman & MD – HUL President – UNILEVER SOUTH ASIA MR. VINEET GAUTAM CEO BESTSELLER INDIA MR. HARDEEP SINGH Head – Strategy & Transformation ORACLE MR. VARUN SHRIDHAR CEO FINSHELL – AN OPPO GROUP COMPANY MR. AMIT SETHIYA CMO SYSKA GROUP “Companies should focus more on Digital Commerce. Students should get skilled in Analytic Commerce, Digital Commerce, Instagram Commerce and Facebook Commerce.”

13. CORPORATE CORPORATE SPEAKS SPEAKS MR. CP GURNANI MD & CEO TECH MAHINDRA MR. DHIRAJ RELLI MD & CEO HDFC SECURITIES LTD. MR. DEVEN CHOKSEY MD - KRCHOKSEY INVESTMENT MANAGERS MR. ATULAYA GOSWAMI HR Head India Subcontinent UPL LTD. MR. SHAURYA PRATAP SINGH Sales Director - India COURSERA MR. TAPAS ACHARYA Senior VP - HR RENEW POWER “With the upcoming demands of new skill sets, learn basic skills like Photoshop, Adobe XD, Google & Social Media Analytics and Social Media Accounts Managing.”

14. CORPORATE CORPORATE SPEAKS SPEAKS MR. ANIL BHASIN President HAVELLS INDIA LTD. MR. SAURABH GOVIL President & CHRO WIPRO LTD. MS. MAHALAKSHMI R Director & Head HR MONDELEZ INTERNATIONAL MR. AMIT SYNGLE MD & CEO ASIAN PAINTS LTD. MR. AARIF AZIZ CHRO DIAGEO INDIA MR. AMIT KR. VERMA Business HR Head JSW CEMENT “The future job profiles will seek advanced skill sets like Artificial Intelligence, Machine Learning, Digital Analytics, Big Data, Digital Marketing and more.”

15. CORPORATE CORPORATE SPEAKS SPEAKS MR. GAURAV MEHTA CMO GIRNARSOFT MR. BIPLOB BANERJEE Chief People Officer ALLIED BLENDERS & DISTILLERS MR. DHAVAL SHAH Chief Commercial Officer HONEYWELL MR. PANKAJ GUPTA Chief Business Officer GODREJ HOUSING FINANCE LTD. MR. SUSHIL TRIPATHI Head HR SIYARAM SILK MILLS LTD. MR. KARTHIK RAMACHANDRAN Ex. Senior VP DAMAC PROPERTIES “Students and Professionals should keep Learning, Unlearning and Relearning To keep up with the changes. Train to be at different places at different times.”

16. CORPORATE CORPORATE SPEAKS SPEAKS MR. SACHIN BHANDARI CEO VTP REALTY MR. K MUKUND RAJ CEO RAYMOND REALTY MS. NIDHI SRIVASTAVA CSO KOLTE PATIL DEVELOPERS MR. VISWA PRATAP DESU CSO BRIGADE GROUP MR. MANOJ CHELLANI National Sales Head ARVIND SMART SPACES MR. OMAR GULL Head of S&M - International EMAAR PROPERTIES “With many companies rapidly adopting digitization, Train yourself on Digital Marketing and Tools. More than ever now, companies will seek Digital Marketing Professionals.”

17. CORPORATE CORPORATE SPEAKS SPEAKS MS. REEMA KUNDNANI Executive VP OBEROI REALTY LTD. MR. RAJESH SAHAY Global Head HR WIPRO CONSUMER CARE & LIGHTING MR. VIKRAMJEET SINGH President & CHRO BAJAJ ALLIANZ GENERAL INSURANCE MR. SHANTANU ROOJ Founder - CEO SCHOOLGURU EDUSERVE MR. ASHUTOSH VAIDYA Managing Director SAFILO INDIA PVT. LTD. MR. NARESH PAGARIYA Managing Director PAGARIYA FOOD PRODUCTS PVT. LTD. “Train yourself on Digital Marketing and Media Tools e.g. Canva, PowToon, Google Ads, Facebook Ads and more.”

18. CORPORATE CORPORATE SPEAKS SPEAKS MR. ABHINAV PULHANI Head of E.Com & Large Format Stores FILA – CRAVATEX BRAND MR. SAKET K. DWIVEDY Head HR BHARTI AIRTEL (AIRTEL X LABS) MR. KUNWAR R. SINGH Regional Business Head SAMSUNG ELECTRONICS MR. RAVIKUMAR TUMULA National Business Head - Consumer Div. EUREKA FORBES LTD. MR. RAJESH CHANDRAN VP – Global Head - TA ITC INFOTECH MR. VISHAL GUPTA Managing Director BORGES INDIA PVT. LTD. “Global businesses are changing and companies are redefining their business processes. This is the right time to inculcate new learnings to stay ahead of the curve.”

19. CURRICULUM CURRICULUM Our PGDM Course in Strategic Digital Marketing covers all the important aspects of Marketing, Sales & Distribution, Finance, HR, Operations, Basic Digital Marketing concepts, Tools & Techniques, Implementations & Report Analysis. Basics of Marketing Management • Segmentation, Targeting & Positioning • Consumer Behavior • Marketing Mix for the Digital World • Integrated Marketing Communication • Services & Product Marketing • Marketing Analytics Basics of Sales & Distribution Management • Channel Strategy and Management • B2B Sales Management • B2C Sales Management • Sales Force Management • Personal Selling • Sales Territory Management • Sales Forecasting and Budgeting

20. CURRICULUM CURRICULUM Basics of Operations Management • Logistics and Supply Chain Management • Production Planning and Control • Materials Management • Enterprise Resource Planning • Service Operations Management • Supply Chain Analytics Basics of Finance & Accounts Management • Financial Analysis, Planning, and Control • Business Valuation • Commercial and Retail Banking • Financial Modeling using Excel • Financial Risk Management • Commodities and Derivatives Market • Taxation • Finance Analytics Basics of Human Resources Management • Recruitment and Selection • Organizational Behaviour • Balanced Scorecard and PMS • Training and Development • HR Analytics • Workforce Management

21. CURRICULUM CURRICULUM Basics of Marketing on Digital Channels • Segmentation, Targeting & Positioning • Inbound Marketing • Content Marketing • Buyer’s Persona • Marketing Mix for the Digital World • Affiliate Marketing • Influencer Marketing Search Engine Optimization • Basics of SEO techniques • On-page and Off-page SEO • Keywords Analysis • Link Building • Google Search Console Content Marketing • Content Strategy • Content types - Infographics, Animations, Blogs, Ad Copies • Content writing

22. CURRICULUM CURRICULUM Content Curation & Authoring Tools • Video & Photo Editing - PowToon, Canva, Photoshop, Power Director, etc. • eLearning Authoring - Captivate, Articulate Storyline • eBlogger, HTML, Wordpress, Tumblr Social Media Optimization (SMO) • Facebook Strategy • LinkedIn Strategy • Twitter Strategy • Instagram Strategy • YouTube Strategy Social Media Marketing (SMM) • Facebook & Instagram Ads • LinkedIn Ads • Twitter for Business • YouTube Marketing Search Engine Marketing (SEM) • Google Search Ads • Google Display Ads • Google Ads Management & Dashboard

23. CURRICULUM CURRICULUM Email and SMS Marketing • Drip Campaign • Email Marketing Campaign • SMS Marketing • Mailchimp, Zoho Campaign • Whatsapp Marketing Digital Marketing Strategy • CRM • Customer Engagement Strategy • Behavioral Approach to Digital Marketing • Consumer Segmentation and Behaviour • Customer Lifetime Value • IMC Application on Digital Channels Digital Marketing Analytics • Measuring marketing effectiveness • Analyzing Metrics - ROI, LTV, CAC • Google Analytics & Dashboard • SEM Rush, Hoot Suite, Zoho Social Analytics Application Based Learning – Live Projects • Application of Theories in Products and Services of Diverse Sectors • Live Projects

24. PROJECTS PROJECTS FMCG SECTOR CONSUMER DURABLES SECTOR IT & ITES SECTOR BFSI SECTOR RETAIL SECTOR REAL ESTATE SECTOR

25. PROJECTS PROJECTS E-COMMERCE SECTOR HEALTHCARE SECTOR EDUTECH SECTOR LOGISTICS SECTOR AGRITECH SECTOR MANUFACTURING SECTOR

26. SALIENT SALIENT FEATURES FEATURES Blended Learning 900 Hours of Classroom + Online training Course Duration 1 Year – Trimester Pattern Case Study Analysis for in-depth knowledge Short-term Live Projects 20 Days (minimum) Internship with on-job training 90 Days (minimum) GD, PI, Aptitude & Communication Training Post 1 year - Full Time Internship with Weekend Review and Mentorship Sessions COURSE FEES COURSE FEES INR 8,00,000 for the entire course

27. PGDM IN PGDM IN STRATEGIC DIGITAL STRATEGIC DIGITAL MARKETING MARKETING Become Future Ready