Digital Signage Market Sales, Revenue, Gross Margin by Regions and Forecast to 2023

1. Digital Signage Market Sales, Revenue, Gross Margin by Regions and Forecast to 2023 “Digital signage products such as interactive kiosks, displays, and video walls are installed at various locations such as airport, malls, and retail stores. The growth of retail centers and advent of digital technology has shown a great impact on the global market.” The global Digital Signage Market is projected to exhibit lucrative growth potential during the forecast period. The digital signage market was valued at USD 19.61 billion in 2016 and is expected to reach USD 32.84 billion by 2023, at a CAGR of 7.4% during the forecast period. Market is driven by factors such increasing adoption of digital signage hardware and software products in commercial sector applications, and rising infrastructure expansions in emerging countries. The enhanced innovations in the display technology such as OLED, LCD, and direct-view LED are some of the factors driving the market. Digital signage has seen major deployment in the retail sector. Retailers prefer digital signage as it offers the ability to change what is being displayed on the signage without much effort in terms of time or money, thereby saving cost in the long run. The ability to display vivid content, including videos, also supports the growth of the digital signage market. Another key factor impacting this market is the landscape in the display technologies. With ASPs for display technologies showing a downward trend in the coming years, the initial cost can be brought down further that can result in the higher adoption of digital signage. This reduction will also enable growth for signage that demand premium displays. On the flip side, the growth in online advertising serves as a potential threat to the market. Furthermore, the higher initial cost in comparison to the traditional displays plays a critical role in moving customers from traditional signage to digital signage. Increasing deployment of digital signage solutions is likely to help the tourism and hospitality industries to grow further. Digital signage market is boosted as the adoption of these solutions is increased with the availability of high-resolution displays at a lower price, which is the key reason for the growth of this adoption. Also, there are opportunities for the DOOH market to grow by utilizing new technologies in advertisements to interact directly with consumers and even act as a PoS. Download PDF Brochure @https://www.marketsandmarkets.com/pdfdownload.asp?id=513

2. Digital signage products such as interactive kiosks, displays, and video walls are installed at various locations such as airport, malls, and retail stores. The growth of retail centers and advent of digital technology has shown a great impact on the global market. Technological innovations such as touchscreen technology, near-field communication (NFC), and beacons have created opportunities for this market. The growth of the market is mainly dependent on the how much and when information is viewed by individuals at different places and locations. It is more visible and user-friendly than the printed media; it is also cost-effective in the long run as there are no additional costs required to change content. However, the lack of standardization and awareness about digital signage are the factors restraining the growth of the market. Digital signage market for software offerings expected to grow at the highest CAGR during the forecast period The market for software offerings is expected to grow at the highest rate during the forecast period. The expected growth of the digital signage market for software offerings is higher than that for hardware offerings as hardware devices such as displays, media players, projectors, and mounts & other accessories do not require frequent purchases or replacements. The high growth of the market for software offerings is because software licenses need to be regularly updated. Request Sample Copy of this Market Research @ https://www.marketsandmarkets.com/requestCustomization.asp?id=513 Technological innovations are driving the displays market Rising demand for high-picture quality, attractive design, and high specifications-based displays is driving the growth of the displays market. Newer technologies such as fine-pixel LED and OLED are expected to drive the growth of the digital signage hardware devices market during the forecast period. High brightness, attractive, and thin panel design, as well as low power consumption, are a few benefits of this technology when compared with the other available technologies. OLED technology is already penetrating the display market in various digital signage applications. There is also a growing demand among customers for displays based on direct-view LED and LCD technologies. These are vivid displays having a significant resolution and can be seamless infinite video walls of any size. New technological innovation for digital signage such as 3D screens and electronic paper displays are still in the stage of development. Kiosks held the largest market share of the digital signage market for products in 2016 Kiosks held the largest market share of the global digital signage market for products in 2016 and are expected to dominate the market till 2023. Kiosks plays a significant role in the digital signage market for providing access to information and communication, commerce, entertainment, education, and other applications. Kiosks are quick and effective solutions which can be used virtually in all locations.

3. North America expected to hold the largest market share, while APAC projected to witness the highest growth rate North America is expected to hold the largest market share and dominate the digital signage software market between 2017 and 2023. North America is a leader in the market for the cutting-edge technology, which is used in the advertisement sector. The digital signage market in APAC and Europe is expected to have a promising future with tremendous opportunities, especially in commercial and infrastructural sectors. The major players in the digital signage market include Samsung Electronics Co., Ltd (South Korea), LG Display Co., Ltd., NEC Display Co., Ltd (Japan), Sharp Corporation (Japan), and Planar Systems Inc. (US). About MarketsandMarkets MarketsandMarkets provides quantified B2B research on 30,000 high growth niche opportunities/threats which will impact 70% to 80% of worldwide companies’ revenues. Currently servicing 5000 stomers worldwide including 80% of global Fortune 1000 companies as clients. Almost 75,000 top officers across eight industries worldwide approach MarketsandMarkets™ for their painpoints around revenues decisions. Contact: Mr. Shelly Singh MarketsandMarkets INC. 630 Dundee Road Suite 430 Northbrook, IL 60062 USA : 1-888-600-6441 Email:sales@marketsandmarkets.com