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Social media and guilford county schools

Social media and guilford county schools

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Social media and guilford county schools

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  1. Social media and guilford county schools Jumping in with both feet

  2. overview • 75% of adults 18-24 have a social network profile • Internet usage: • 18-32 – 30% • 33-44 – 23% • 45-54 – 22% • - Pew Internet and American Life Project

  3. overview • According to a 2009 GCS communications survey: • 34% of parents get their information from the GCS website and internet • 10% from e-mail

  4. overview • If you don’t do it, someone will do it for you!

  5. overview • It all began in January, 2010 • Since then: • More than 2,100 “fans” on Facebook • More than 5,000 views on YouTube • More than 400 followers on Twitter • Almost 85 members on LinkedIn

  6. Twitter

  7. twitter • Tips for Twitter • Give your followers the information they need

  8. twitter

  9. twitter • Tips for Twitter • Additional tool for spreading good news • Use a link shortening service (e.g., Bit.ly) • Use hashtags to join a larger conversation

  10. twitter

  11. twitter • Tips for Twitter • Be informative, but personal • Retweet or post positive media stories

  12. twitter

  13. twitter • Tips for Twitter • Tie your tweets to news of national interest • Use links to drive traffic to your website

  14. twitter

  15. Twitter @NASA and other users retweeted the link and the slideshow got 1,077 views during one weekend.

  16. LinkedIn • Tips for Creating a LinkedIn Group • Your name is important • Allow open access

  17. LinkedIn • Tips for Promoting a LinkedIn Group • Send invites • Link from your website • Integrate into your marketing efforts

  18. LinkedIn • Tips for Managing a LinkedIn Group • Add discussions, news and jobs • Send announcements

  19. LinkedIn

  20. YouTube

  21. YouTube • Simone Jones went to Broadway… and got 224 views on YouTube

  22. Facebook

  23. Facebook

  24. Facebook

  25. facebook • According to Syncapse: • 28% more likely to continue using a brand than fans who are not on Facebook • 68% of fans are "very likely" to recommend a product to family and friends (as opposed to 28% of non-fans) • 81% of fans feel a connection to the brand (versus only 39% of non-fans)

  26. facebook • Facebook Fans • According to Syncapse: • Have an average value of $136 in the private sector

  27. overview • Have a conversation – don’t just push out information.

  28. overview

  29. In the end • Twitter, YouTube, LinkedIn, Facebook – • All tools to enhance offline relationships – not replace them

  30. In the end • Twitter, YouTube, LinkedIn, Facebook – • “Social networks aren’t about websites. They’re about experiences.” – Mike DiLorenzo, NHL social media marketing director