Increase Revenue with Your Website Low Cost Solutions For Any Websitepresenter:Jacob StanskyXO Pandora Designs
3 Ways to Make More Money With A Webiste 1 - Sell a product and then sell it better! 2 - Drive more people to your physical door. 3 - Sell space on your valuable website. * - Place Ads on your website.
Key Stages to Increased Web Revenue 1 - Bring Them In. 2 - Promote Your Revenue Source. 3 - Analyze Your Numbers. 4 - Use Your Numbers.
#1 - Ways To Bring Them In • A Search Engine Optimized Website • Google’s Free Programs • Google Adwords • Social Media Participation • E-mail Newsletter Program • Put Your URL Everywhere!
SEO Your Website The Golden ? - “How Do I Get Listed On Search Engines?”(40/40/10) • Quick Anecdote (Importance of SEO) • Why I don’t share more… • Where I will share more
Go Google • Google 3 Best Free / Low Cost Website Promotion Services: 1) Google Maps Business Listings 2) Google Add URL 3) Google Adwords See Appendix A
Google Maps Business Listings • Simple 2 minute process to add your business to Google Map Searches • Another resource for Search Engine’s to find you. • Have Photos (web resolution or YouTube Video links handy) • Down the Road: Integrate maps code into your website with ease. • Go Home and Do It Today! See Appendix B
Submit Your URL Submit your URL to Google, Yahoo, MSN, AOL and more for free. Do it yourself! • Google - http://www.google.com/addurl • Yahoo - http://search.yahoo.com/info/submit.html (website, media, mobile) • MSN Search - http://search.msn.com.sg/docs/submit.aspx • DMOZ (Open Source Directory) - http://www.dmoz.org/add.html
Google Adwords Nutshell “What it is” - The ability to put an ad with your website link in front of the exact online users your looking for. Advantages: • Set your own budget • Use the best keywords* • GeoTarget • Set Time Length of Ad Run • Direct clicks to a specific landing page! • Use Free Credits** • Reliable (unlike Yahoo) See appendix C * Your Google Analytics account will list Keywords how users found you. ** Some new hosting accounts provide $50 worth of Free Credits
Social Media Outreach Get Out There! It’s not playing - It’s revenue. Web went from Digital yellow pages to digital elevator speech. There are millions of elevators to drive traffic to your website in 30 seconds. Breadcrumbs! • Get on Facebook, LinkedIn, MySpace (with caution), WFA Community (Hint Hint), Twitter, etc...• Create A Free blog on Blogger.com or Wordpress.com• Add Videos to YouTube (owned by Google - hint)
E-mail Newsletter Programs • 2 Turn Key Solutions XO supports: Constant Contact & iContact. • One Monthly fee / Unlimited e-mail ability (use responsibly!). • Fraction of the cost of print & mail. • Timely - send immediately. Warn of last minute savings, end of pre-sale… • Dedicated subscribers read content they ask for! • 100% trackable: How many opens, how many clicked, etc… • Templates to get started. Custom options to brand. • User Friendly Consoles to manage yourself. • SPAM approved. 90 - 96% deliverability success. • Add sign-up box right to your website - just copy & paste. • Non-profit discount! • Link to products or tickets directly from newsletter (anecdote).
Add Your URL Everywhere • E-mail signature • Signage • Advertising • Marketing Material • Videos • Blogs, Forums, Maps • Word-of-Mouth
Once They Reach Your Site • Put your Revenue up front! • Add multiple paths to your revenue landing pages. • Add online ticket links to every page. • Take great photos. Not sure, look at Amazon.com (simple tip). • Call to action on everything involving money transactions. • Test your own check-out system! • 3 clicks away. Nothing should be more than 3 clicks away. • Add value to web customers. Savings, convenience, etc… • Present it nicely and professionally. • Make sure they sign-up! • Provide assurance of safety. E-mail address & Credit Card Policy.
Analyze Your Analytics Track your web stats for more revenue and future success! • Turn traffic into online sponsorship opps (website & newsletter) • What pages were the most popular. Add key messages there! • What pages were not popular but important? Promote on homepage. • Find & Fix errors. • Harness keyword results, put back into your Adwords program.• Keep them informed with your monthly newsletter. • Move popular content on the lead pages. • Clear out inventory with a web sale! Web Auction! • Work with Top Referrers - Drop Bad Advertising See Appendix D
Thank You And now go out there and make more money with your website!!! Jacob StanskyOwner / Web Producer XO Pandora Web & Graphic Designs Contact:T: 925.484.6480 E: email@example.comW: www.xopandora.com Sign-up for our free newsletter at www.xopandora.com