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The Ultimate Guide to Ecommerce Tracking

If you're running an online store, then you need to be tracking your sales and conversions. In this guide, we'll show you how to set up ecommerce tracking in Google Analytics so that you can see exactly how your<br>

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The Ultimate Guide to Ecommerce Tracking

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  1. The Ultimate Guide to Ecommerce Tracking If you're running an online store, then you need to be tracking your sales and conversions. In this guide, we'll show you how to set up ecommerce tracking in Google Analytics so that you can see exactly how your paxcom India 13 August, 2022 If you're running an online store, then you need to be tracking your sales and conversions. In this guide, we'll show you how to set up ecommerce tracking in Google Analytics so that you can see exactly how your business is performing. We'll also show you some of the other great features of Google Analytics that can help you improve your ecommerce business. So let's get started!

  2. There are two main ways to track ecommerce sales and conversions in Google Analytics. The first is through the use of the built-in ecommerce tracking features. This is the recommended method, as it provides the most accurate data. The second way is to use custom event tracking. This can be useful if you want to track sales that occur outside of your website, such as over the phone or in a brick-and-mortar store. Built-in ecommerce tracking is available for websites that use either the standard checkout process or the enhanced ecommerce checkout process. Enhanced ecommerce tracking provides additional data about the shopper's journey, such as product views, add-to-carts, and checkout behavior. We'll show you how to set up both types of ecommerce tracking below. standard checkout process 1. Login to your Google Analytics account and navigate to the Admin panel. 2. In the View column, click on Ecommerce Settings. 3. Toggle the Enable Ecommerce switch to ON. 4. Toggle the Enable Enhanced Ecommerce Reporting switch to OFF. 5. Click Save.

  3. enhanced ecommerce checkout process 1. Login to your Google Analytics account and navigate to the Admin panel. 2. In the View column, click on Ecommerce Settings. 3. Toggle the Enable Ecommerce switch to ON. 4. Toggle the Enable Enhanced Ecommerce Reporting switch to ON. 5. Click Save. Now that you've enabled ecommerce tracking, you'll need to add the appropriate tracking code to your website. The code will vary depending on which ecommerce platform you're using. For a list of supported platforms and instructions on how to implement the code, check out this help article from Google. Once the tracking code has been added to your website, you can start collecting data! To view your ecommerce data, go to the Conversions > Ecommerce section of Google Analytics. Here you'll see a variety of reports that show you information such as sales revenue, conversion rate, average order value, and more. In addition to the ecommerce-specific reports, there are also a number of other reports in Google Analytics that can be useful for ecommerce businesses. For example, the Acquisition > All Traffic > Source/Medium report shows you

  4. where your website visitors are coming from. This can be helpful in understanding which marketing channels are driving the most sales. The Behavior > Site Content > All Pages report shows you which pages on your website are generating the most sales. This can be helpful in identifying areas of your website that may need improvement. Google Analytics is a powerful tool that can help you understand how your ecommerce business is performing. By taking advantage of the built-in ecommerce tracking features, you can get detailed data about your sales and conversions. And by using the other reports in Google Analytics, you can gain insights into where your visitors are coming from and which pages on your website are generating the most sales. So what are you waiting for? Start using Google Analytics today to take your ecommerce business to the next level! Now that you've enabled ecommerce tracking, you'll need to add the appropriate tracking code to your website. The code will vary depending on which ecommerce platform you're using. For a list of supported platforms and instructions on how to implement the code, check out this help article from Google. Once the tracking code has been added to your website, you can start collecting data! To view your ecommerce data, go to the Conversions > Ecommerce section of Google Analytics. Here you'll see a variety of reports that show you information such as sales revenue, conversion rate, average order value, and more.

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