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Trends are as fickle as the tides of the moon, and it appears that a new one has just washed up on our shoreline. Non-fungible tokens, or NFTs, have made their way into the digital market, and theyu2019re swiftly becoming a favorite trend for many people. With the increased interest in NFTs, it was only a matter of time until NFT marketing emerged.<br>
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Ready To Learn More About NFT Marketing With Pearl Lemon?
The NFT market is moving fast. Contact us today and let’s get that conversation started, so you can stay ahead of the trend and make the most of what this exciting new digital frontier has to offer.
Trends are as fickle as the tides of the moon, and it appears that a new one has just washed up on our shoreline. Non-fungible tokens, or NFTs, have made their way into the digital market, and they’re swiftly becoming a favorite trend for many people. With the increased interest in NFTs, it was only a matter of time until NFT marketing emerged. The impact of NFTs has already been evident in some of our news headlines. Mike Winkelmann, often known as Beeple, sold a JPEG file of his computer art for $69.3 million. The fanatical devotion to this new type of art doesn’t end there. Jack Dorsey, Twitter’s founder, auctioned his first tweet as an NFT for just over $2.9 million.
With these well-known influencers and their outstanding winning bids, it’s impossible to ignore NFTs’ growing popularity and the chance for a large payoff. When a new product enters the digital art market, new marketing methods need to be brainstormed and implemented. Most marketing agencies are not ready for that yet, and can’t offer those interested in marketing their NFT offerings much in the way of advice, let alone tangible NFT marketing solutions and services.
Pearl Lemon, however, was built on thinking outside the box and ahead of the curve, so we DO have an extensive understanding of the NFT market and how to help our clients position and promote their offerings and get the best possible sales results.
What Are NFTs? NFTs are a type of digital ownership certificate. Anyone, from huge corporations to independent artists, can benefit from creating and selling these blockchain-based digital assets. These assets are fully unique to the original owner and can be bought or sold. To summarize, a non-fungible token (NFT) is a digital asset with no physical form that cannot be replaced or sold like other fungible assets.
Who Can Offer NFTs? Who Is Offering Them? The simple answer here is anyone who thinks they have something interesting to offer and is willing to take on some risk, in the form of the investment made in creating NFTs. Originally they were often the domain of independent artists across a number of artistic genres, but the number of companies – even big, household name companies – getting into NFTs is increasing.
Pringles recently debuted its newest flavor, “CryptoCrisp,” as a one-of-a-kind digital collectible NFT, with bids exceeding $2,000 to get one. Taco Bell’s NFT taco GIFs were completely sold out in less than 30 minutes. A piece about NFTs in the New York Times was sold for $560,000, as an NFT. NFTs were even the topic of a Saturday Night Live spoof, which was afterwards sold off as an NFT. The winning bid came in at around $360,000. Sports stars, actors and musicians are getting into NFTs too. The NBA’s Steph Curry, tennis champion Naomi Osaka, musicians Jay-Z, Snoop Dog and Doja Cat and YouTuber turned boxer Logan Paul have all recently floated offerings on the NFT markets.
