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Digitalization of Retail Industry - Going online from offline, Digital payment on online retail platforms, the emerging world of app-based M-Commerce, Future of Indian Retail.<br>The Document is developed by a Digital Marketing Freelancer in Dubai
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FUTURE OF RETAILING Digitalisation of Retail Industry - Going online from offline, Digital payment on online retail platforms, the emerging world of app-based M-Commerce, Future of Indian Retail. mdrafeekph.com
Future of Retailing 1. Digitalisation of Retail Industry Digital transformation is redefining how retailers operate and engage with customers. •Omnichannel Retailing: Integration of offline + online experiences (e.g., “click & collect,” virtual try-ons, digital showrooms). •Big Data & AI: Personalization, predictive analytics, dynamic pricing. •Automation: Self-checkout kiosks, robotic warehouse systems, drone deliveries. •Cloud Computing: Real-time inventory visibility across stores and warehouses. Example: Reliance Retail integrates offline stores with JioMart (online), providing a seamless customer experience. 2. Going Online from Offline •Traditional retailers are increasingly adopting e-commerce platforms to reach wider audiences. •Key steps include: oDeveloping websites & mobile apps. oBuilding logistics & last-mile delivery capabilities. oIntegrating ERP (Enterprise Resource Planning) systems for stock & order management. •Many offline-first retailers (like Big Bazaar, Shoppers Stop) have adopted online channels to stay competitive. Example: Tanishq → Virtual jewelry try-on via AR before visiting a store. mdrafeekph.com
3. Digital Payment on Online Retail Platforms •Growth in cashless transactions driven by: oUPI (Unified Payments Interface) in India. oWallets (Paytm, PhonePe). oCredit/Debit card integrations. oBuy Now Pay Later (BNPL) options. •Benefits: oFaster checkout, reduced cash handling. oEnhanced customer trust & convenience. oGreater penetration in Tier-II and Tier-III cities. Example: Amazon Pay & Flipkart Pay Later services enhance customer convenience. 4. The Emerging World of App-based M-Commerce •M-Commerce (Mobile Commerce): Shopping via mobile devices (apps & social media). •Trends in M-Commerce: oVoice Commerce (shopping via Alexa, Google Assistant). oSocial Commerce (Instagram, Facebook Shops, YouTube shopping). oPersonalized App Notifications (discount alerts, cart reminders). oGamification in apps (loyalty points, spin-to-win discounts). •India’s young smartphone-driven population → huge M- commerce potential. Example: Blinkit (instant grocery delivery) & Myntra (fashion) rely primarily on app-based commerce. mdrafeekph.com
5. Future of Indian Retail •E-commerce Growth: Projected to exceed $350 billion by 2030. •Tier-II and Tier-III Expansion: Rising disposable income and digital penetration in smaller towns. •Experiential Retail: Integration of AR/VR, immersive store experiences. •Green & Ethical Retailing: Demand for eco-friendly products, sustainable packaging. •Global Investments: Increased FDI in retail sector. •Hybrid Retailing: Phygital stores (physical + digital blend). Example: Tata Neu → India’s first super-app integrating groceries, fashion, travel, electronics, and payments in one ecosystem. mdrafeekph.com