BROCHURE- Digital Marketing Learning Path

1. DIGITAL MARKETING LEARNING PATH Get mentoring from top business experts and professionals in search engine optimization(SEO), social media, pay-per-click, web analytics, mobile, and email marketing. After completing a digital marketing course, you will get a certification, personalized coaching, and job support.

2. DIGITAL MARKETING LEARNING PATH Learn digital marketing skills and be a certified digital marketer

3. HIGHLIGHTS OF THE Learning Path 80+ Hours of Online training 1:1 Mentoring Career Service and Placement opportunity Learn from Top Digital Marketers Learn 12+ Tools 2000+ Certified Learners Start Your Application

4. WHO ARE WE? Board Infinity is a full-stack career platform for students and jobseekers enabled by personalized learning paths, career coaches and access to opportunities. Be it a career transition, your first job, campus placements preparation or any career guidance. Board Infinity is a one- stop solution to all your career needs. Students ∞ Coaches Students ∞ Employers Colleges ∞ Employers Coach and train college students and provide employers with business ready talent. Enable meaningful connections between students and coaches. Connect talent to the right opportunities. MEET OUR CO-FOUNDERS Abhay Gupta, Co-Founder Sumesh Nair, Co-Founder SPJIMR, Mumbai SPJIMR, Mumbai

5. WHAT IS DIGITAL MARKETING? Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising,and any other digital medium. Digital marketing channels are systems based on the internet that can create, accelerate, and transmit product value from producer to the terminal consumer by digital networks. WHY TO DO DIGITAL MARKETING? Ears up! 2022 Digital Marketing Industry will generate more than 20 Lakh jobs in India. Taking this opportunity we've built a Learning Path where you’ll learn all the Digital Marketing skills which will help you land a lucrative job in the industry. This Learning Path is built for career aspirants who want to build a career in Digital Marketing from the ground up. This program equips learners with the key concepts and practical skills to build a career in marketing in the digital age. Throughout the program, learners will engage in problem-solving and analytical thinking, gaining expertise in Facebook Marketing, Email Marketing, Search Engine Optimization, Google Ads, Google Analytics, Social Media Marketing, Content Creation, and Web Analytics. You’ll learn how to create Email Campaigns and workflows and retargeting emails to get sales lead for your product. At the end of the course, you’ll work on three assignments, which will give you practical exposure on how to handle social media profiles, how to create and execute Ads on social media profiles and Google. Additionally, these project will help you understand how to Segment and target the consumer by positioning your promotions at the right place. After this, you will also get a broader understanding of how to analyze the results, measure success.

6. On top of that, you will get personalized career coaching session for resume building and interview preparation. Get placement assistance until you land your dream job. OUR ACHIEVEMENTS Best Employability Award 2020 Best Employability Award 2020 Best Employability Award 2020

7. SALIENT FEATURES OF THE COURSE 40+ Hours of Hands-on Assignments and Projects Teaching assistance Career Services and Placement opportunity Lifetime Access to Latest Content, Blogs 24X7 Support through Discussion form Weekly Guest Sessions and Workshops 1:1 evaluations and Doubt clearing sessions Build your Softskills WHO SHOULD TAKE THE COURSE? Any College Fresher Student, 0-4 Yrs Experience. Bachelors, MBA Students, Admin and Sales Professionals

8. ABOUT THE COURSE 1 Fundamentals of Digital Marketing week 2 Consumer Behavior -Live Projects -Case study week 2-3 week Social Media Marketing Live Projects- Case study- 4-6 week -Live - -Projects Paid Advertising 7-8 week Search Engine Optimization(SEO) Live Projects- Case study- 9-10 week Search Engine Marketing(SEM) -Live Projects -Case study Live Projects- Case study- Hackathon- 11-12 week Web Analytics 13 Career Services & Placement Preparation week Start Your Application

9. WHY BOARD INFINITY LEARNING PATH? vs Board Infinity Learning Path Other courses More than 95% Course Completion Rate Less than 20% Job Guarantee Cash Back (Current Placement Rate -> 85%) Placement Services No Live Classes with Top Industry Experts Yes No Yes Dedicated Student Mentor No Yes 1:1 Doubt Clearing Sessions No Yes 1:1 Placement Preparation No Yes Live Projects & Hackathons No Continuous Mocks, Viva and Feedback Sessions Personalised Course Structure Yes No Yes No Yes Industry Guest Lectures No Yes Electives & Specializations No Start Your Application

10. WHAT WILL YOU LEARN Fundamental of Digital Marketing As rightly said by Peter Drucker - “The aim of marketing is to know and understand the customer so well that the product or service fits him and sell itself.” Similarly, the module “Fundamental of Marketing” is aimed to inform our learner about the marketing concepts, building right strategies and implementing output oriented plans. The concepts planned to cover in this module are - 4P’s and C’s of marketing and their importance STP of marketing and product mix Competitor Analysis Branding definition and concepts Fundamentals of Digital Marketing and marketing strategies Marketing Funnels and Concept of CRM Consumer Behavior To market the product, the very first step any marketer ought to know is to understand its customer segment. The concepts planned to cover in this module are - Definition of Consumer and types of Consumer Behavior Evolution of Consumer Different types of Markets Study of Consumer Behavior Explain Buyer’s journey

11. Social Media Marketing As per the latest market trend, Social Media Marketing is known to be the most trending job in the market, be it full time or freelanced. And according to research, about 60% of a company's business is influenced by its social media trend, which includes the online reputation as well as online marketing of the product through various media platforms. The concepts planned to cover in this module are - Social Media Marketing trends and its impact on businesses Online Reputation Management (ORM) Affiliate Marketing Digital marketing Auditing Branding and Quality content Viral Marketing and Influencer Marketing Facebook and Instagram Marketing LinkedIn Marketing Youtube & Quora Marketing.

12. Search Engine Marketing(SEM) Just like the definition of the title, the module is aimed to teach our learners the techniques to increase the visibility of the page on SERPs, ie Search Engine Result Pages. There are various SEM platforms which help a digital marketer to increase its visibility whenever a customer searches for the particular product. The concepts planned to cover in this module are - Types of Ads and Campaign Building Lead Generation and creating impressions Ad auctions and Ad Policies Bidding Strategies and Keyword Searches Remarketing Designing Landing Page Paid Advertising The core objective of Paid Advertising Module is to guide our learners to understand the various means of digitally advertising your Ads on live platforms. Learning the difference between Organic and Inorganic traffic generation. Building the PPC campaigns and broadcast your ads with high generated web traffic. The concepts planned to cover in this module are - Organic VS Inorganic Search Content Creation strategies Email Marketing Creating Interactive and Engaging ADs on Social platforms Introduction to SMS Marketing Funnel Marketing

13. Search Engine Optimization(SEO) As per the experts, the greatest advantage of mastering SEO is it will help any individual to create pay free Ads on search engines but to customize the target audience and boost the sale. Also, SEO is just not about improving the search engine result, but to create a better experience for users visiting the website. The concepts planned to cover in this module are - What is SEO? On-page Vs Off Page and ropes of Technical SEO Keyword Analysis SEO Analytics and Content Optimisation Website Performance and Website Architecture Link Building and Link Valuation Google Tag master Webmaster tool

14. Web Analytics Implementing campaigns isn't enough, tracking them to decipher performance is a must. In this module, you will learn how to analyse the results of the campaigns executed, usage of google analytics and report generation. The concepts planned to cover in this module are - Web analytics Basics Conversion Rate Optimisation Techniques Google analytics Content Performance Analysis How to create customized reports, insights and action points. Goal planning and goal implementation A/B Testing and Attribution Modelling Career Services and Placement Preparation Your technical knowledge sounds but you are not getting a job offer, Wonder why? It may be because of your lack of soft skills. This module will guide you in building your soft skills. It will also help you in creating and maintaining your portfolio, how to search for jobs along with tips for cracking interviews.

15. Career Service and Placement Preparation We provide 1:1 placement coaching in a series of sessions Role Clarity Knowledge Check Project Assignment Project evaluation and Development Resume Building Mock Interview Start Your Application

16. TOOLS YOU WILL BE LEARNING Start Your Application

17. PROJECTS Consumer Research Build Social media campaign SEO optimization Start Your Application

18. PROJECTS Build demo Facebook ads Google ads Email Marketing Campaign Start Your Application

19. OUR COACHES Ashwini Desai CEO, DDigital Tree Milan Modi Account Controller (Group Head), Madison World

20. OUR COACHES Altamash Aslam Senior Manager, Digital Experience Tata AIA Life Insurance Malavika Issar Marketing Manager, iSchoolConnect

21. OUR COACHES Praful Jain Lead - Digital Marketing & Research Google Richa Chopra Ad Sales Disney India

22. OUR COACHES ALTAMASH ASLAM Senior Manager, Digital Experience, Tata AIA Life Insurance RICHA CHOPRA Ad Sales, Disney India MALAVIKA ISSAR PRAFUL JAIN Lead - Digital Marketing & Research, Google Marketing Manager, iSchoolConnect MILAN MODI ASHWINI DESAI Account Controller (Group Head), Madison World CEO, DDigital Tree Start Your Application

23. WHAT OUR CERTIFIED STUDENTS SAY ABOUT OUR COURSE? Board Infinity has exposed me to a new career opportunity of Digital Marketing Course. With the online learning facility, I could complete my course seamlessly at convenience and with such great teaching techniques. Digital Marketing Executive, Knorex Vedant Sharma The online workshops, live projects, doubt clearing sessions experience of handling students coaches provided major value is my experience with Board infinity. I'd recommend them with my full heart and belief. Rather than i say they are not teaching, they are training for our life time. with impeccable Abhi Nandan Book a call with An Alumni

24. CAREER TRANSITION OF OUR LEARNERS NIRANJAN TEMBE SHARVARI DETHE JYOTI DWIVEDI DR BABASAHEB AMBEDKAR TECHNOLOGICAL UNIVERSITY RONAK ADVERTISING Customer Relationship Management MBA/PGDM System Programming ACCENTURE SONY LIV ANDROMEDA Digital Marketing Digital Marketing Digital Marketing Book a call with An Alumni

25. WHAT OUR CERTIFIED STUDENTS SAY ABOUT OUR COURSE? The whole Digital Marketing Course was structured very well. It was nice to learn from a few different digital marketing coaches since it felt like I was learning each topic from an expert who has specialized in that domain. Even during this lockdown situation, I was able to find a digital marketing internship at rosebazaar.in with the help of the Board Infinity Learning Path. Digital Marketing Intern, Rozebazaar Sanat Mandi Read Full Story Due to covid and the job market being severely hit, getting the desired job is extremely difficult. My passion lies in digital marketing with a sprinkle of analytics and took an online learning path at Board Infinity. I cannot thank the placement team from Board Infinity enough who set up many interviews for me and helped me get a good job at Andromeda. Social Media Manager. Andromeda Prerana Ramteke Read Full Story Book a call with An Alumni

26. CAREER TRANSITION OF OUR LEARNERS PRERANA RAMTEKE WILSON FERNANDES ANSHULIKA SINGH B.COM SPORTS MGT. B.SC APNA PAISA SEO ANDROMEDA Email Marketing ANDROMEDA Social Media Marketing Book a call with An Alumni

27. WHAT OUR CERTIFIED STUDENTS SAY ABOUT OUR COURSE? I completed a digital marketing course from broad infinity. I was taught by digital marketing coach Mukund Matta. And he is one of the best teachers I have ever met in my entire life. They offer special training for placements and got a job as an email marketer at Andromeda. My suggestion would be only one - just listen to your coach, practice whatever you are taught by picking up internships and projects. Email Executive, Andromeda Anshulika Singh Read Full Story Board infinity helped me to learn new skills and to know about career opportunities in digital world. The ease with which tutor help us to understand the concepts in very ruminative. They helped me to add on my opportunities in this very competitive market with great ease Ayushi Joshi Book a call with An Alumni

28. CERTIFICATES As a part of this program, we will help you achieve below mentioned courses - Start Your Application

29. 200+ POTENTIAL RECRUITERS Start Your Application

30. PROGRAM FEE WHICH ENSURES YOU WIN IN ALL SCENARIOS vs With Other Pure Income Share Agreement With Board Infinity You pay your fee in two parts 1) Training fee as 65,000 2) ISA Fee as 42,000 At least 15% of your salary for 3 years. (Let’s consider you get a job of 6 Lacs which means you will pay ~6,356 Rs for 3 years, that is ~2,25,000 Rs.) You get job on your own (Do not use the placement service) Rs 65000 70% Cost Saving Rs 2,25,000 Rs 1,07,000 50% Cost Saving You get job through us Rs 2,25,000 Start Your Application

31. COURSE FEE AND REGISTRATION (A) Training(i) (Live classes, Workshops, 1:1 coaching, Projects, Doubt clearing sessions, Hackathons etc.) ₹45,000 + 18% GST (35% OFF) ₹70,000 Duration of the Course Weekly Commitment How to Register Call at +91-8879654341 or 4 months + 2 months placement training 10to12Hours mail us at connect@boardinfinity.com Income Share Agreement (ISA) EMI Payments Mode 1 Year Credit/Debit Card, Bank Transfer or Cheque nocostEMI Start Your Application / Boardinfinity