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IF YOU MISSED THESE SEO 2020 TRENDS, IT’S NOT TOO LATE YET!

A highly optimised website means not only using quality content but adopting good web development & engaging UI / UX. To stay on top of SEO 2020 trends, read.

PradeepK
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IF YOU MISSED THESE SEO 2020 TRENDS, IT’S NOT TOO LATE YET!

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  1. IF YOU MISSED THESE SEO 2020 TRENDS, IT’S NOT TOO LATE YET!

  2. SEO in 2020-21 • Focus of “digitising India” has started taking effect. • Digital Media adoption continues to increase, but acquisition costs are increasing & organic traffic is the need of the day. • As a Digital Marketing Agency here are SEO 2020 trends which will help you as you move into 2021.

  3. What’s new? • Content is the new buzz word and creative challenges have increased . • A mix of paid media advertising, website search optimisation, and social media content has started showing better results. • Organic search results seem to be the way to go and voice search is gaining.

  4. What’s new? • Google has started providing Q & A format results for search queries. Mobile first is the mandate & Page Load speed is a critical parameter to rank a website. • Today, a highly optimized website not only means being search engine friendly but requires high-quality web development and UI / UX design. • Technical SEO is here to stay.

  5. Website and Page Load Speed • Better be fast or lose a prospect. • If the site page speed load time is not good, bounce rates will shoot up, impacting SEO rankings. Creating lean and usable web pages that load fast is important for SEO 2020.

  6. UX or User Experience Design • The wow design is good to have but that must be complemented by user experience (UX) which enables your design and turns it into an engaging experience.

  7. On Page SEO • This was never more important than today. • Getting your SEO keywords right is critical. • Get your on-page SEO done professionally by an SEO Consulting Company to ensure SEO success. • It’s no longer URL, title, keywords, and description, there’s much more to getting your website on-page SEO done properly.

  8. Use Structured Data markups wherever possible • With the adoption of AI in search algorithms there is an increased need to be relevant to the search user’s needs. • Structured data gives google a better understanding of your page .There is enough information available about structured data usage. • Using appropriate schema pages based on information type, products, events, etc.

  9. Content is no longer about volume • The strategy of volume, keywords & information overload is passe. • The language, tone, & depth of information matter. • User Engagement with content must lead to or guide a user to the next action. • Content that solves problems & motivates works best. Hire a content writing agency and add to your websites SEO success.

  10. Featured Snippets and Position Zero • Over the years the presentation of search has evolved, and today search results are based on loads of data crunching and machine learning abilities. • There are answers, knowledge graph, image carousels, and more. • You need to optimize for featured snippets also known as position zero.

  11. Voice is the future • Talking to your phone which once sounded crazy and starship-enterprise-like is for real now. • To prepare for the voice search you how users will convert their thoughts into speech. • Search sans typing means more possibilities. • Long-tail keywords just got a huge leap as did the ability to look for answers. Structured MetaData is very important.

  12. Use Google-my-Business Smartly • Google my business account has a large role to play in an effective search engine optimisation strategy. • Ensure that your name, address, and phone number are accurate. • Voice is critical for local search and having your business account in order will ensure higher traffic which will impact overall SEO results.

  13. Use the Search Console (a.k.a. webmaster) • The Google Search Console is a free tool provided to all website owners by Google for better optimisation of sites for search. • It gives you important information like the keywords your site ranks on, 404 pages, penalties requiring manual actions etc. • Analyze this data regularly and implement changes efficiently and you will see positive SEO results.

  14. Video is the way to go • Video consumption is growing like never before. The television is now in your hands and the amount of content channels is staggeringly high. • A study suggests that around 82% of all consumer online traffic will involve video. • So claim your vanity URLs first and then get cracking on the other youtube SEO optimization parameters

  15. Lastly the element of CTR • CTR has found its way into the search algorithm thanks to rankbrain - a critical part of the search engines algorithm to present relevant search results. • If a page ctr for a keyword is high ,then it’s relevant and the corresponding metrics are improving, viola! you have an opportunity to rank faster. • So, as I have always said, keep relevancy high, bounce rates low, and CTR in check.

  16. Read up more about SEO 2020 Trends. THANK YOU

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