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Basics of Social Media Algorithms

Basics of Social Media Algorithms

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Basics of Social Media Algorithms

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  1. Social Media Algorithms Presented by [National School of Internet Marketing (NSIM)]

  2. Understanding Social Media Algorithms Social media algorithms are essential tools that determine what content users see based on their interactions. They prioritize visibility and engagement, shaping each user's unique online experience.

  3. Timeline of Content Delivery Algorithm Transparency Advocated Engagement Metrics Emphasized Introduction of Algorithms Rise of AI-Powered Feeds In 2013, Facebook introduced algorithms to prioritize content based on user engagement, leading to a shift from simple chronological feeds to more personalized experiences. By 2016, social media platforms increasingly relied on engagement metrics, such as likes and shares, to dictate content visibility, enhancing user interaction and retention on their feeds. In 2020, platforms like TikTok began using advanced AI algorithms, which adapted in real-time to user behavior, revolutionizing how content was delivered and experienced by audiences. By 2022, there was a growing demand for transparency in algorithms, prompting platforms to provide more insights into how content is prioritized, fostering user trust and understanding.

  4. How Algorithms Function Understanding key principles of algorithms 4

  5. User Interaction Signals Explained

  6. Content Attributes: Type, Recency, Quality

  7. Types of Social Media Algorithms Understanding feed ranking, recommendations, and search 7

  8. Understanding Feed Ranking Algorithms

  9. Understanding Recommendation Algorithms

  10. Understanding Search and Discovery Algorithms

  11. Understanding Algorithm Impact Best practices for effective engagement 11

  12. Challenges of Social Media Algorithms Algorithms can create filter bubbles and spread misinformation by prioritizing content that aligns with user preferences, leading to biased perspectives and a distorted understanding of important issues.

  13. Best Practices for Content Creators To maximize visibility, creators should focus on consistent posting, encourage audience engagement, and prioritize high-quality content. Understanding the algorithm can help in strategically timing their posts for better reach.

  14. Conclusion Grasping algorithms enhances engagement

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