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Digital Marketing Course Breakdown for Beginners

Digital Marketing Course Breakdown for Beginners.pdf

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Digital Marketing Course Breakdown for Beginners

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  1. Introduction to Digital Marketing Presented by [National School of Internet Marketing (NSIM)]

  2. Course Goals and Expectations This course aims to provide foundational knowledge and practical skills in digital marketing, empowering beginners to navigate the digital landscape and successfully implement effective marketing strategies in real-world scenarios.

  3. Core Modules: Digital Marketing Essentials Introduction to Channels and Content Marketing Marketing channels are the platforms businesses use to reach their audience—like social media, websites, emails, search engines, and messaging apps. Content marketing is the process of creating valuable content—blogs, videos, social posts, infographics—to attract, educate, and engage customers without directly selling. Both work together: Channels help you deliver your message. Content helps you build trust and connect with people. Using the right content on the right channel helps businesses increase visibility, grow their audience, and drive better results.

  4. Practical Skills Key Areas for Effective Digital Marketing Social Media Management SEO Fundamentals PPC Advertising Mastering social media management empowers beginners to engage audiences, create effective campaigns, and develop a consistent brand voice across various platforms, enhancing online presence and interaction. Understanding SEO fundamentals equips learners with the ability to improve website visibility and organic search rankings, enabling effective strategies to attract and retain visitors through targeted content. Exploring PPC advertising provides crucial insights into designing effective ad campaigns, optimizing budgets, and analyzing performance metrics to drive traffic and achieve marketing goals efficiently. 4

  5. Next Steps Embrace your digital marketing journey Web: https://nsim.in/ Email: info@nsim.in Make a Call: +91-9811020518

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