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How To Find The Right Email Marketing Tool For Your Business

Email marketing automation has become a necessity for all businesses. Here you can find the right email marketing tool to automate your efforts

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How To Find The Right Email Marketing Tool For Your Business

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  1. How To Find The Right Email Marketing Tool For Your Business

  2. Introduction Email marketing is one of the most lucrative tools for businesses trying to connect with their customers. It allows you to connect with the right customer at the right time with the right message. However, it’s not an easy job. How To Find The Right Email Marketing Tool? Sounds cumbersome, right?

  3. Let’s first understand what Email Automation means. Email automation is the ability to send pre-decided emails that are triggered based on specific customer behavior. For instance, when you sign up for a trial version of some online app, you soon get an email about why you should upgrade to the paid version. That’s email automation. It allows you to get send out the right message to the customer at the right time without having to manually do the work each time.

  4. 10 Things To Consider While Finding The Right Email Marketing Tool For Your Business Customizable Templates HTML Coding Website Integration Event Registration Customized Landing Page Options Footer Specifications Reporting Features Sender IP Address SPF and DKIM setup Pricing

  5. 10 Things To Consider While Finding The Right Email Marketing Tool For Your Business 1. Customizable Templates: You don’t want to be completely restricted by the tool. Therefore, ensure that the tool also allows for an ample amount of customization in these templates. That way, you can pick a template, modify it to suit your brand language, and create emails in a jiffy. 2. HTML Coding: To get customization in your marketing emails, you’d probably sometimes need to code your emails in HTML. For that, you need a tool that’s compatible with HTML coded emails.

  6. 10 Things To Consider While Finding The Right Email Marketing Tool For Your Business • 3. Website Integration: • As soon as you place an order on Zomato, you get an invoice on your registered email, right? That’s because the website or the app is integrated with an email marketing tool. So, as soon as you perform and action, an email corresponding to it gets triggered. 4. Event Registration: If your company does online and offline events often, you should strongly consider tools that allow event registration.

  7. 10 Things To Consider While Finding The Right Email Marketing Tool For Your Business • 5. Customized Landing Page Options: • Constant Contact allows you to create landing pages from its repository of templates that can be customized as per your needs. 6. Footer Specifications: While choosing a tool, you should go for a tool that gives you the liberty to customize footer with your social media links and add endnotes like in Mailchimp.

  8. 10 Things To Consider While Finding The Right Email Marketing Tool For Your Business • 7. Reporting Features: • While all tools give you some sort of analysis about the effectiveness of your email marketing efforts, you should take time to check out tools that have clear metrics that they report. A good tool would tell you the open rate, click-through rate, and the bounce rate of your emails. 8. Sender IP Address: To get customization in your marketing emails, you’d probably sometimes need to code your emails in HTML. For that, you need a tool that’s compatible with HTML coded emails.

  9. 10 Things To Consider While Finding The Right Email Marketing Tool For Your Business • 9. SPF and DKIM setup: • When you select a tool, you should also read whether or not they have these verifications in place, or else you’d easily fall victim to email spoofing (somebody taking control of your email domain). 10. Pricing: Depending on your budget, you should compare the services provided by each tool and choose one that fits your needs but is also affordable. Most email marketing tools either charge you on the basis of the number of campaigns or one the basis of the sender list.

  10. In the End: Try Before You Buy While you should check all these features of different email marketing tools and compare them with one another, it’s better to try them out before making a purchase. Always remember to start small, use a tool, and then upgrade/purchase as per your business requirements. To summarize, there is no perfect tool out there, just the right tool that fits your needs.

  11. How To Find The Right Email Marketing Tool For Your BusinessLearn More: Prismbiz Sol

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