What Are SEO Keywords And Why Are They Important

1. What Are SEO Keywords And Why Are They Important?

2. What are SEO keywords? • SEO keywords or key phrases are essentially words and phrases that are added to online content to improve the search engine rankings of that content for those terms. • For instance, you make a page about your favourite brand of perfume. So, the keywords for that page would be such that the page shows up on search engines like Google whenever someone searches for that brand.

3. Why are SEO keywords important?The benefits of adding keywords to your online content are three-fold: 1. Keywords help you rank your content on Google and other search engines. 2. Keywords make your content discoverable to users. 3. Keywords get your qualified leads.

4. SEO Keyword Importance1. Keywords help you rank your content on Google and other search engines. • According to BrightEdge,68% of online experiencesbegin with a search engine. • So, it is imperative for you to get ranked on these search engines. This is where keywords come into the picture. • Search engine ranks of your online content primarily based on thekeywords present in it, these are your way of telling Google when to show your content on SERP for a search query.

5. SEO Keyword Importance2. Keywords make your content discoverable to users • Keywords allow you to cut through the crowd and get to people who are actually looking for the content you have. • It also allows you to reach your target audience. How does that work? • Keywords are like Tinder. They help you get a match. As this article is optimized for the phrase “what are SEO keywords”, when a person searches that, this article is likely to show up just like matchmaking.

6. SEO Keyword Importance3. Keywords get your qualified leads • When your online content ranks for the right keywords, you get people interested in those keywords and generate leads that are worthy of pursuing and turning into customers. • Therefore, your focus should always be on the user. Only then, you can turn your visitors into clients.

7. What are Long-Tail Keywords? • A long tail keyword is a phrase that is generally made from three to five words. Since these keywords are more specific than generic terms, they allow you to target niche demographics. • The volume of search and the length of the keywords are inversely proportional. This means that the shorter your keyword is, the more the search queries for it will be.

8. Reasons to use Long-Tail Keywords 1. High Search Volume means High Competition. 2. Short Keywords are Vague and Low Intent. So, long-tail keywords are important in getting high-intent leads and ranking better on search engines.

9. Keyword Stuffing- A Failed Approach • Back in the past, keyword stuffingwas common practice. At that time, when Google and other search engines focused simply onmatching keywords. • So, people used malpractices, some techniques used back then were: • Block Paragraphs • Keywords Repetition • Hiding keywords

10. Google Algorithm Updates • Now Google came up with algorithm updates combating these ‘black hat’ techniques. • The biggest game changes amongst these updates were Panda, Penguin, and Hummingbird. • Today, Google makes nearly 500-600 changes to its algorithm every year.

11. In the end- the right approach • If you really want to get the SEO keywords and rank your content for it, you must not believe in black hat hacks and focus on two things. First, you need to do thorough keyword research, and second, you need to add them adequately to your online content. As Jordon Teacher rightly says, “SEO isn’t about gaming the system anymore, it’s about learning how to play by the rules.”

12. What Are SEO Keywords And Why Are They Important? Prismbiz Sol

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